The Ungendered: Marketing to a Non-Binary Generation

April 2017 | 38 pages | ID: U4844A130EFEN
Euromonitor International Ltd

Abstracts

As more young people reject conventional gender roles and identify as ungendered, how should marketing campaigns, traditionally rooted in gender targeting, respond to both the ungendered and their peers? This report looks at the shift in the way we understand gender, and how companies in fashion, make- up and fmcg have responded to this shift.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Key Findings
Raising Awareness, Driving Change
Who Are The Ungendered?
Marketing in a Non-Binary World
Conclusions and Recommendations
Methodology and Definitions