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Turkey Tail Mushroom Market Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Application (Food & Beverages, Dietary Supplements, Pharmaceuticals), By Region, And Segment Forecasts, 2024 - 2030

July 2024 | 100 pages | ID: TAF91E5E3E27EN
Grand View Research, Inc.

US$ 5,950.00

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Turkey Tail Mushroom Market Growth & Trends

The turkey tail mushroom market size was estimated t%li%reach USD 5.63 billion in 2030, growing at a CAGR of 10.3% from 2024 t%li%2030, according t%li%a new report by Grand View Research, Inc. Manufacturers are increasingly focusing on innovative product development t%li%cater t%li%the evolving tastes and preferences of consumers. This includes the creation of new product formats such as capsules, powders, gummies, and liquid extracts. Additionally, there is a trend towards combining turkey tail mushrooms with other health-boosting ingredients t%li%create synergistic effects, appealing t%li%a broader consumer base.

While the demand for turkey tail mushrooms is strong in developed markets, there is significant potential for growth in emerging markets such as Asia-Pacific and Central & South America. Increasing disposable incomes, growing health awareness, and the adoption of Western dietary supplements in these regions present lucrative opportunities for market expansion. Companies that can effectively penetrate these markets with tailored marketing strategies and localized product offerings stand t%li%gain substantially.

The rise of e-commerce and digital marketing presents significant opportunities for the turkey tail mushroom industry. Online retail platforms provide an efficient channel for reaching a wide audience, particularly younger, tech-savvy consumers wh%li%prefer shopping online. Leveraging digital marketing strategies, including social media campaigns, influencer partnerships, and content marketing, can help brands increase their visibility and drive sales.

The functional foods and beverages market has been expanding rapidly, driven by the growing awareness of the role of diet in health. Turkey tail mushrooms are being incorporated int%li%a variety of functional food products, including health drinks, smoothies, and snack bars. Their potential t%li%improve gut health and support the immune system makes them an attractive ingredient for manufacturers looking t%li%capitalize on the health-conscious consumer market.

Asia Pacific accounted for the largest market share and is estimated t%li%expand at a significant CAGR over the forecast period. The dietary supplements market in the Asia Pacific region is expanding rapidly, driven by increasing disposable incomes and a growing middle class. Turkey tail mushrooms, being a part of this market, benefit from this growth.

Major players in the market for turkey tail mushrooms include Nammex, Aloha Medicinals, Mushroom Science, Oriveda Mushroom Extracts, Terrasoul Superfoods, Om Mushrooms, Hawlik Gesundheitsprodukte GmbH, Nature Empowered, Rooted Active Naturals, and Z Natural Foods. Various steps are adopted by these companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others t%li%gain more share of the market.

Turkey Tail Mushroom Market Report Highlights
    • North America is projected t%li%experience the fastest CAGR over the forecast period. In the U.S. and Canada, there is increasing consumer awareness about the benefits of turkey tail mushrooms. This heightened awareness is driving their adoption among fitness enthusiasts and athletes.
      • The organic turkey tail mushroom market is estimated t%li%grow with the fastest CAGR over the forecast period. The perceived safety and purity of organic products are significant factors contributing t%li%the higher growth rate of organic turkey tail mushrooms. Organic certification ensures that the mushrooms are free from harmful chemicals and synthetic additives.
          • The application of turkey tail mushrooms within dietary supplements is expected t%li%grow with the fastest CAGR over the forecast period from 2024 t%li%2030. Consumers tend t%li%trust products sold in reputable hypermarkets and supermarkets due t%li%stringent quality control measures and assurance of product authenticity. This trust factor boosts sales of turkey tail mushrooms in these retail channels.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Snapshot
2.2. Nature Snapshot
2.3. Application Snapshot
2.4. Competitive Landscape Snapshot

CHAPTER 3. TURKEY TAIL MUSHROOM MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
  3.1.1. Parent Market Outlook
  3.1.2. Related Market Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. List of Raw Material Suppliers/Distributors
  3.3.2. Raw Material Trends
  3.3.3. Manufacturing & Technology Trends
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
3.5. Business Environment Analysis
  3.5.1. Porter’s Five Forces Analysis
  3.5.2. PESTEL Analysis
3.6. Market Entry Strategies

CHAPTER 4. TURKEY TAIL MUSHROOM MARKET: NATURE ESTIMATES & TREND ANALYSIS

4.1. Turkey Tail Mushroom Market, by Nature: Key Takeaways
4.2. Nature Movement Analysis & Market Share, 2023 & 2030
4.3. Organic
  4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.4. Conventional
  4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 5. TURKEY TAIL MUSHROOM MARKET: APPLICATION ESTIMATES & TREND ANALYSIS

5.1. Turkey Tail Mushroom Market, by Application: Key Takeaways
5.2. Application Movement Analysis & Market Share, 2023 & 2030
5.3. Food & Beverages
  5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Dietary Supplements
  5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.5. Pharmaceuticals
  5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.6. Others
  5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 6. TURKEY TAIL MUSHROOM MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

6.1. Turkey Tail Mushroom Market: Regional Outlook
6.2. Regional Movement Analysis & Market Share, 2023 & 2030
6.3. North America
  6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.3.2. U.S.
    6.3.2.1. Key country dynamics
    6.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.3.3. Canada
    6.3.3.1. Key country dynamics
    6.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.3.4. Mexico
    6.3.4.1. Key country dynamics
    6.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Europe
  6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.2. U.K.
    6.4.2.1. Key country dynamics
    6.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.3. Germany
    6.4.3.1. Key country dynamics
    6.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.4. France
    6.4.4.1. Key country dynamics
    6.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.5. Italy
    6.4.5.1. Key country dynamics
    6.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.6. Spain
    6.4.6.1. Key country dynamics
    6.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5. Asia Pacific
  6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.5.2. China
    6.5.2.1. Key country dynamics
    6.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.5.3. Japan
    6.5.3.1. Key country dynamics
    6.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.5.4. India
    6.5.4.1. Key country dynamics
    6.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.5.5. Australia & New Zealand
    6.5.5.1. Key country dynamics
    6.5.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6. Central & South America
  6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.6.2. Brazil
    6.6.2.1. Key country dynamics
    6.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.7. Middle East & Africa
  6.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.7.2. South Africa
    6.7.2.1. Key country dynamics
    6.7.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 7. COMPETITIVE ANALYSIS

7.1. Recent Developments & Impact Analysis, by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Nature Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
  7.9.1. Nammex
    7.9.1.1. Company Overview
    7.9.1.2. Financial Performance
    7.9.1.3. Nature Portfolios
    7.9.1.4. Strategic Initiatives
  7.9.2. Aloha Medicinals.
    7.9.2.1. Company Overview
    7.9.2.2. Financial Performance
    7.9.2.3. Nature Portfolios
    7.9.2.4. Strategic Initiatives
  7.9.3. Mushroom Science
    7.9.3.1. Company Overview
    7.9.3.2. Financial Performance
    7.9.3.3. Nature Portfolios
    7.9.3.4. Strategic Initiatives
  7.9.4. Oriveda Mushroom Extracts
    7.9.4.1. Company Overview
    7.9.4.2. Financial Performance
    7.9.4.3. Nature Portfolios
    7.9.4.4. Strategic Initiatives
  7.9.5. Terrasoul Superfoods
    7.9.5.1. Company Overview
    7.9.5.2. Financial Performance
    7.9.5.3. Nature Portfolios
    7.9.5.4. Strategic Initiatives
  7.9.6. Om Mushrooms
    7.9.6.1. Company Overview
    7.9.6.2. Financial Performance
    7.9.6.3. Nature Portfolios
    7.9.6.4. Strategic Initiatives
  7.9.7. Hawlik Gesundheitsprodukte GmbH
    7.9.7.1. Company Overview
    7.9.7.2. Financial Performance
    7.9.7.3. Nature Portfolios
    7.9.7.4. Strategic Initiatives
  7.9.8. Nature Empowered
    7.9.8.1. Company Overview
    7.9.8.2. Financial Performance
    7.9.8.3. Nature Portfolios
    7.9.8.4. Strategic Initiatives
  7.9.9. Rooted Active Naturals
    7.9.9.1. Company Overview
    7.9.9.2. Financial Performance
    7.9.9.3. Nature Portfolios
    7.9.9.4. Strategic Initiatives
  7.9.10. Z Natural Foods
    7.9.10.1. Company Overview
    7.9.10.2. Financial Performance
    7.9.10.3. Nature Portfolios
    7.9.10.4. Strategic Initiatives
LIST OF TABLES


Table 1. Key Companies involved in mergers/acquisitions
Table 2. Turkey tail mushroom market estimates & forecast, by nature (USD Million)
Table 3. Turkey tail mushroom market estimates & forecast by application (USD Million)
Table 4. U.S. macro-economic outlay
Table 5. Canada macro-economic outlay
Table 6. Mexico macro-economic outlay
Table 7. Germany macro-economic outlay
Table 8. U.K. macro-economic outlay
Table 9. France macro-economic outlay
Table 10. Italy macro-economic outlay
Table 11. Spain macro-economic outlay
Table 12. China macro-economic outlay
Table 13. Japan macro-economic outlay
Table 14. India macro-economic outlay
Table 15. Australia & New Zealand macro-economic outlay
Table 16. Brazil macro-economic outlay
Table 17. South Africa macro-economic outlay
Table 18. Recent developments & impact analysis, by key market participants
Table 19. Participant’s Overview
Table 20. Financial Performance
Table 21. Product Benchmarking
Table 22. Company market share, 2023
Table 23. Company heat map analysis
Table 24. Key companies involved in mergers/acquisitions
LIST OF FIGURES


Fig. 1 Market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segmental Outlook - Fuel Type, End Use
Fig. 8 Competitive Outlook
Fig. 9 Temporary power market outlook, 2018 - 2030 (USD Billion)
Fig. 10 Value chain analysis
Fig. 11 Market Dynamics
Fig. 12 Porter’s Analysis
Fig. 13 PESTEL Analysis
Fig. 14 Temporary power market, by fuel type: Key takeaways
Fig. 15 Temporary power market, by fuel type: Market share, 2023 & 2030
Fig. 16 Temporary power market, by end use: Key takeaways
Fig. 17 Temporary power market, by end use: Market share, 2023 & 2030
Fig. 18 Temporary power market: Regional analysis, 2023
Fig. 19 Temporary power market, by region: Key takeaways


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