Turkey Media Market Summary, Competitive Analysis and Forecast to 2027

February 2023 | 60 pages | ID: T08FCEA6D398EN
MarketLine

Abstracts

Turkey Media Market @Summary, Competitive Analysis and Forecast to 2027

SUMMARY

Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The Turkish media industry had total revenues of $1.8 billion in 2021, representing a compound annual growth rate (CAGR) of -4.1% between 2016 and 2021.
• The Publishing segment accounted for industry's the largest proportion in 2021, with total revenues of $0.8 billion, equivalent to 43.9% of the industry's overall value.
• There is rapid growth of broadband internet make a vibrant media industry. Television is most influential medium in Turkey as it reaches 18 million households.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Turkey
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts

REASONS TO BUY

• What was the size of the Turkey media market by value in 2022?
• What will be the size of the Turkey media market in 2027?
• What factors are affecting the strength of competition in the Turkey media market?
• How has the market performed over the last five years?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. Which companies offer substitutes to the main industry?
7.3. How has COVID-19 affected this industry's segments in 2020?

8 COMPANY PROFILES

8.1. WPP plc
8.2. The Walt Disney Company
8.3. CJ Corp
8.4. Publicis Groupe SA
8.5. The Walt Disney Company
8.6. Demiroren Holding AS

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Turkey media industry value: $ billion, 2017-22(e)
Table 2: Turkey media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Turkey media industry category segmentation: $ billion, 2017-2022
Table 4: Turkey media industry geography segmentation: $ billion, 2022(e)
Table 5: Turkey media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: The Walt Disney Company: key facts
Table 11: The Walt Disney Company: Annual Financial Ratios
Table 12: The Walt Disney Company: Key Employees
Table 13: The Walt Disney Company: Key Employees Continued
Table 14: CJ Corp: key facts
Table 15: CJ Corp: Annual Financial Ratios
Table 16: CJ Corp: Key Employees
Table 17: Publicis Groupe SA: key facts
Table 18: Publicis Groupe SA: Annual Financial Ratios
Table 19: Publicis Groupe SA: Key Employees
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: Publicis Groupe SA: Key Employees Continued
Table 23: The Walt Disney Company: key facts
Table 24: The Walt Disney Company: Annual Financial Ratios
Table 25: The Walt Disney Company: Key Employees
Table 26: The Walt Disney Company: Key Employees Continued
Table 27: Demiroren Holding AS: key facts
Table 28: Demiroren Holding AS: Key Employees
Table 29: Turkey size of population (million), 2018–22
Table 30: Turkey gdp (constant 2005 prices, $ billion), 2018–22
Table 31: Turkey gdp (current prices, $ billion), 2018–22
Table 32: Turkey inflation, 2018–22
Table 33: Turkey consumer price index (absolute), 2018–22
Table 34: Turkey exchange rate, 2017–21

List Of Figures

LIST OF FIGURES

Figure 1: Turkey media industry value: $ billion, 2017-22(e)
Figure 2: Turkey media industry category segmentation: $ billion, 2017-2022
Figure 3: Turkey media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Turkey media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Turkey, 2022
Figure 6: Drivers of buyer power in the media industry in Turkey, 2022
Figure 7: Drivers of supplier power in the media industry in Turkey, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2022