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Turkey Consumer Electronics Retail Market Summary, Competitive Analysis and Forecast to 2026

March 2023 | 37 pages | ID: T8C7E4874EEDEN
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Turkey Consumer Electronics Retail Market @Summary, Competitive Analysis and Forecast to 2026

SUMMARY

Consumer Electronics Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The Consumer Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and telescopes.
  • The Turkish consumer electronics market had total revenues of $14.9bn in 2021, representing a compound annual growth rate (CAGR) of 23.3% between 2017 and 2021.
  • The Communications Equipment segment was the market's most lucrative in 2021, with total revenues of $6.0bn, equivalent to 40.3% of the market's overall value.
  • The market grew by 21.4% and 45.2%, owing to increase in demand for consumer electronics in the country.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the consumer electronics retail market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Turkey
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey consumer electronics retail market with five year forecasts
REASONS TO BUY
  • What was the size of the Turkey consumer electronics retail market by value in 2021?
  • What will be the size of the Turkey consumer electronics retail market in 2026?
  • What factors are affecting the strength of competition in the Turkey consumer electronics retail market?
  • How has the market performed over the last five years?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. Were there any major new entrants in 2018?
7.3. How is (new) technology being incorporated into the leading players’ business practices?
7.4. How has the COVID-19 pandemic affected leading players?

8 COMPANY PROFILES

8.1. Teknosa Ic Ve Dis Tic. A.S.
8.2. Bimeks Bilgi Islem Ve Dis Ticaret AS
8.3. MediaMarktSaturn Retail Group

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Turkey consumer electronics retail market value: $ billion, 2016–21
Table 2: Turkey consumer electronics retail market category segmentation: % share, by value, 2016–2021
Table 3: Turkey consumer electronics retail market category segmentation: $ billion, 2016-2021
Table 4: Turkey consumer electronics retail market geography segmentation: $ billion, 2021
Table 5: Turkey consumer electronics retail market distribution: % share, by value, 2021
Table 6: Turkey consumer electronics retail market value forecast: $ billion, 2021–26
Table 7: Teknosa Ic Ve Dis Tic. A.S.: key facts
Table 8: Teknosa Ic Ve Dis Tic. A.S.: Annual Financial Ratios
Table 9: Teknosa Ic Ve Dis Tic. A.S.: Key Employees
Table 10: Bimeks Bilgi Islem Ve Dis Ticaret AS: key facts
Table 11: Bimeks Bilgi Islem Ve Dis Ticaret AS: Key Employees
Table 12: MediaMarktSaturn Retail Group: key facts
Table 13: MediaMarktSaturn Retail Group: Key Employees
Table 14: Turkey size of population (million), 2017–21
Table 15: Turkey gdp (constant 2005 prices, $ billion), 2017–21
Table 16: Turkey gdp (current prices, $ billion), 2017–21
Table 17: Turkey inflation, 2017–21
Table 18: Turkey consumer price index (absolute), 2017–21
Table 19: Turkey exchange rate, 2017–21

LIST OF FIGURES

Figure 1: Turkey consumer electronics retail market value: $ billion, 2016–21
Figure 2: Turkey consumer electronics retail market category segmentation: $ billion, 2016-2021
Figure 3: Turkey consumer electronics retail market geography segmentation: % share, by value, 2021
Figure 4: Turkey consumer electronics retail market distribution: % share, by value, 2021
Figure 5: Turkey consumer electronics retail market value forecast: $ billion, 2021–26
Figure 6: Forces driving competition in the consumer electronics retail market in Turkey, 2021
Figure 7: Drivers of buyer power in the consumer electronics retail market in Turkey, 2021
Figure 8: Drivers of supplier power in the consumer electronics retail market in Turkey, 2021
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Turkey, 2021
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Turkey, 2021
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Turkey, 2021


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