Traditional Toys and Games in Japan

Date: August 14, 2017
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: TF8A025D937EN
Leaflet:

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Traditional toys and games in Japan continuously declined to reach JPY560 billion in 2016, first decline in the last three years since 2013. Some categories, such as dolls and accessories, model vehicles, and plush toys recorded positive current value growth, although this growth was not enough to compensate for the 22% contraction registered in dress-up and role play. Yo-Kai Watch was launched in Japan in 2014, which led to an instant sales performance of the category as a whole. After two year...

Euromonitor International's Traditional Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
  Table 1 Sales of Traditional Toys and Games by Category: Value 2011-2016
  Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
  Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016
  Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016
  Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016
  Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016
  Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016
  Table 8 Distribution of Traditional Toys and Games by Format: % Value 2011-2016
  Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021
  Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
  Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021
  Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Bandai Co Ltd in Toys and Games (japan)
Strategic Direction
Key Facts
  Summary 1 Bandai Co Ltd: Key Facts
  Summary 2 Bandai Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Bandai Co Ltd: Competitive Position 2016
Executive Summary
Toys and Games Records Moderately Positive Growth in 2016
Falling Birth Rate Influences Sales of Toys and Games
Mixi Co Maintains Leadership Amidst Changes Among Top Five Players
Toys and Games Retailing Heads Online Faster Than Ever Before
the Outlook for Toys and Games Is Negative, But Only Slightly So
Key Trends and Developments
Japan's Low Birth Rate Set To Decline, Suppressing Toys and Games Sales
the Launch of New Static Consoles Set To Propel Growth in Video Games
Shift Towards Internet Retailing Poses Threat To Store-based Specialist Retailers
Market Data
  Table 13 Sales of Toys and Games by Category: Value 2011-2016
  Table 14 Sales of Toys and Games by Category: % Value Growth 2011-2016
  Table 15 NBO Company Shares of Toys and Games: % Value 2012-2016
  Table 16 LBN Brand Shares of Toys and Games: % Value 2013-2016
  Table 17 Distribution of Toys and Games by Format: % Value 2011-2016
  Table 18 Forecast Sales of Toys and Games by Category: Value 2016-2021
  Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 4 Research Sources












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