Traditional Toys and Games in Hong Kong, China

May 2024 | 18 pages | ID: T234D4A320CEN
Euromonitor International Ltd

Abstracts

The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families looking to bolster their children’s academic abilities while allowing them to have fun, especially in Hong Kong where academic standards are extremely high. The recent Toys & Games Fair, hosted by the Hong Kong Trade Development Council, also highlighte...

Euromonitor International's Traditional Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Traditional Toys and Games in Hong Kong, China
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Science/educational continues to gain popularity with local consumers
Digitalisation of play increasingly important in all traditional toys and games
Blind collectables continue to draw in new audiences
PROSPECTS AND OPPORTUNITIES
Positive outlook for traditional toys and games due to border reopening
“Kidult” demand will lead to increase in crossover events between toys and mainstream retail
Physical stores more important as interactive and unique experiences attract customers
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2018-2023
Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources