Traditional Toys and Games in Hong Kong, China

Date: June 20, 2016
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T234D4A320CEN
Leaflet:

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Traditional toys and games registered slower current value growth in 2015 than in 2014 and 2013 during a time when Hong Kong also posted the slowest economic growth in a decade. Negative demographic factors also had a direct impact on traditional toys and games, with the birth rate per 1,000 people remaining at just 7.9. Competition from video games also reduced the time children spent paying with traditional toys and games, thus further limiting current value growth in 2015.

Euromonitor International's Traditional Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
  Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
  Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
  Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
  Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
  Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
  Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
  Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
  Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
  Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
  Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
  Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Toys 'r' US (asia) Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
  Summary 1 Toys 'R' Us (Asia) Limited: Key Facts
  Summary 2 Toys 'R' Us (Asia) Limited: Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Toys 'R' Us (Asia) Limited: Private Label Portfolio
Competitive Positioning
  Summary 4 Toys 'R' Us (Asia) Limited: Competitive Position 2015
Executive Summary
Toys and Games Registers Positive Value Growth in 2015
Licenced Toys and Games Outperform Non-licenced Alternatives
International Players Dominate Toys and Games in 2015
Hong Kong Consumers Still Prefer Off-line Shopping
Toys and Games To Register Constant Value Growth Over Forecast Period
Key Trends and Developments
Changing Demographics Slows Down Toys and Games Growth
Majority of Traditional Toys and Games Sales Still Made Off-line
Market Data
  Table 13 Sales of Toys and Games by Category: Value 2010-2015
  Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
  Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
  Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
  Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
  Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
  Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
  Summary 5 Research Sources
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