Tobacco & Tobacco Products in Europe

December 2025 | 44 pages | ID: T73C3793E764EN
MarketLine

Abstracts

Tobacco & Tobacco Products in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights

• The tobacco & tobacco products market includes sales of cigarettes, smoking tobacco, smokeless tobacco, and cigars & cigarillos. The cigarettes segment includes filter cigarettes and plain cigarettes. The smoking tobacco segment covers snuff/snus and chewing tobacco products. The smokeless tobacco segment includes pipe tobacco and fine cut tobacco (FCT). The scope of the cigars & cigarillos segment includes large cigars and small cigars. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The European tobacco & tobacco products market recorded revenues of $224,995.6 million in 2024, representing a compound annual growth rate (CAGR) of 1.9% between 2019-24.
• Market consumption volumes declined with a negative CAGR of 2.8% between 2019-24, reaching a total of 757,626.5 million pieces in 2024.
• The European tobacco & tobacco products market registered sluggish growth during 2019-24, primarily driven by strong cultural attachment to smoking, relatively high disposable incomes allowing consumers to continue spending on tobacco products, and price increases that helped sustain revenue despite volume declines.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the tobacco & tobacco products market in Europe
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the tobacco & tobacco products market in Europe
• Leading company profiles reveal details of key tobacco & tobacco products market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Europe tobacco & tobacco products market with five year forecasts

Reasons to Buy

• What was the size of the Europe tobacco & tobacco products market by value in 2024?
• What will be the size of the Europe tobacco & tobacco products market in 2029?
• What factors are affecting the strength of competition in the Europe tobacco & tobacco products market?
• How has the market performed over the last five years?
• What are the main segments that make up Europe's tobacco & tobacco products market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market share
7.2. Who are the leading players in the European tobacco & tobacco products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies' market shares have suffered during 2019-24?
7.5. What are the most popular brands in the European tobacco & tobacco products market?

8 COMPANY PROFILES

8.1. Philip Morris International Inc
8.2. British American Tobacco Plc
8.3. Japan Tobacco Inc
8.4. Imperial Brands Plc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Europe tobacco & tobacco products market value: $ million, 2019-24
Table 2: Europe tobacco & tobacco products market volume: million pieces, 2019-24
Table 3: Europe tobacco & tobacco products market category segmentation: % share, by value, 2019-24
Table 4: Europe tobacco & tobacco products market category segmentation: $ million, 2019-24
Table 5: Europe tobacco & tobacco products market geography segmentation: $ million, 2024
Table 6: Europe tobacco & tobacco products market distribution: % share, by volume, 2024
Table 7: Europe tobacco & tobacco products market value forecast: $ million, 2024-29
Table 8: Europe tobacco & tobacco products market volume forecast: million pieces, 2024-29
Table 9: Europe tobacco & tobacco products market share: % share, by volume, 2024
Table 10: Philip Morris International Inc: Key Facts
Table 11: Philip Morris International Inc: Annual Financial Ratios
Table 12: Philip Morris International Inc: Key Employees
Table 13: Philip Morris International Inc: Key Employees Continued
Table 14: British American Tobacco Plc: Key Facts
Table 15: British American Tobacco Plc: Annual Financial Ratios
Table 16: British American Tobacco Plc: Key Employees
Table 17: Japan Tobacco Inc: Key Facts
Table 18: Japan Tobacco Inc: Annual Financial Ratios
Table 19: Japan Tobacco Inc: Key Employees
Table 20: Imperial Brands Plc: Key Facts
Table 21: Imperial Brands Plc: Annual Financial Ratios
Table 22: Imperial Brands Plc: Key Employees
Table 23: Europe Size of Population (Million), 2020-24
Table 24: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Europe GDP (Current Prices, $ Billion), 2020-24
Table 26: Europe Inflation, 2020-24
Table 27: Europe Consumer Price Index (Absolute), 2020-24
Table 28: Europe Exchange Rate, 2019-24

List Of Figures

LIST OF FIGURES

Figure 1: Europe tobacco & tobacco products market value: $ million, 2019-24
Figure 2: Europe tobacco & tobacco products market volume: million pieces, 2019-24
Figure 3: Europe tobacco & tobacco products market category segmentation: $ million, 2019-24
Figure 4: Europe tobacco & tobacco products market geography segmentation: % share, by value, 2024
Figure 5: Europe tobacco & tobacco products market distribution: % share, by volume, 2024
Figure 6: Europe tobacco & tobacco products market value forecast: $ million, 2024-29
Figure 7: Europe tobacco & tobacco products market volume forecast: million pieces, 2024-29
Figure 8: Forces driving competition in the tobacco & tobacco products market in Europe, 2024
Figure 9: Drivers of buyer power in the tobacco & tobacco products market in Europe, 2024
Figure 10: Drivers of supplier power in the tobacco & tobacco products market in Europe, 2024
Figure 11: Factors influencing the likelihood of new entrants in the tobacco & tobacco products market in Europe, 2024
Figure 12: Factors influencing the threat of substitutes in the tobacco & tobacco products market in Europe, 2024
Figure 13: Drivers of degree of rivalry in the tobacco & tobacco products market in Europe, 2024
Figure 14: Europe tobacco & tobacco products market share: % share, by volume, 2024