Tissue and Hygiene in Ghana
In 2023, Ghana's tissue and hygiene industry continues to be characterised by affordability, prompting a shift towards more economical brands given the ongoing economic disarray. Intense competition compels companies to innovate, employing diverse strategies to stay pertinent and boost brand sales. Notably, pack size is a pivotal trend in new product development, responding to economic challenges.
Euromonitor International's Tissue and Hygiene in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tissue and Hygiene in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TISSUE AND HYGIENE IN GHANA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for tissue and hygiene?
MARKET DATA
Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 5 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 6 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 7 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
MENSTRUAL CARE
2023 Developments
Prospects and Opportunities
Category Data
Table 9 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 10 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 12 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 13 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS
Table 15 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 18 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 19 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
ADULT INCONTINENCE
Table 21 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 22 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 24 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 25 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 26 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES
Table 27 Retail Sales of Wipes by Category: Value 2018-2023
Table 28 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 30 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 31 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 32 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE
Table 33 Retail Sales of Tissue by Category: Value 2018-2023
Table 34 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 36 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 37 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 38 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE
Table 39 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 41 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 43 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for tissue and hygiene?
MARKET DATA
Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 5 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 6 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 7 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
MENSTRUAL CARE
2023 Developments
Prospects and Opportunities
Category Data
Table 9 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 10 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 12 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 13 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS
Table 15 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 18 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 19 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
ADULT INCONTINENCE
Table 21 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 22 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 24 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 25 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 26 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES
Table 27 Retail Sales of Wipes by Category: Value 2018-2023
Table 28 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 30 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 31 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 32 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE
Table 33 Retail Sales of Tissue by Category: Value 2018-2023
Table 34 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 36 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 37 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 38 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE
Table 39 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 41 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 43 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028