BUSINESS PLAN 'Radio Station' (including financial model)
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Project idea: the creation of radio station «****» in Moscow, Russia.
Project Audience: the population of Moscow aged from 20 to 30 years. It is expected to attract daily *** listeners after one year of work.
Musical direction: popular foreign and Russian music, themed musical programs, hits and novelties.
Project equipment: the production of such firms as «DELTA», «Sony», «Allen Heath», «Sound King», «Cordial», «Apogee BIG BEN», «Behringer».
Object location: the radio station will be located in rented premises of ** sq. m. Additional costs are accounted in the category «Capital Expenditure» and included in the financial plan.
Among kinds of promotion and marketing the main Internet means will be: the creation of the radio station web-site, social networks, SEO. Also the advertising material will be placed in the print media.
Project implementation: the broadcasting in the FM-frequency range and online-broadcasting in the Internet Network.
Start of project implementation: January 2015.
Project idea: the creation of radio station «****» in Moscow, Russia.
Project Audience: the population of Moscow aged from 20 to 30 years. It is expected to attract daily *** listeners after one year of work.
Musical direction: popular foreign and Russian music, themed musical programs, hits and novelties.
Project equipment: the production of such firms as «DELTA», «Sony», «Allen Heath», «Sound King», «Cordial», «Apogee BIG BEN», «Behringer».
Object location: the radio station will be located in rented premises of ** sq. m. Additional costs are accounted in the category «Capital Expenditure» and included in the financial plan.
Among kinds of promotion and marketing the main Internet means will be: the creation of the radio station web-site, social networks, SEO. Also the advertising material will be placed in the print media.
Project implementation: the broadcasting in the FM-frequency range and online-broadcasting in the Internet Network.
Start of project implementation: January 2015.
EXECUTIVE SUMMERY
1.0. PROJECT DESCRIPTION
2.0. RADIO MARKET ANALYSIS
2.1. Tendencies of Radio Broadcasting Market in Russia at the national level
2.2.Analysis of Radio Broadcasting Market of Moscow
2.3. Market of Radio Advertising in Russia
3.0. COMPETITIVE ENVIRONMENTAL
3.1. General Characteristic of Main Competitors
3.2. Indicators of Audience of Leading Radio Stations in Moscow
3.3. Cost of Services of Competitors
3.4. Holdings in Radio Broadcasting Market in the Russian Federation
3.4. Intensity of Appearing of New Players in Radio Broadcasting Market of the Russian Federation
4.0. ORGANIZATION PLAN
4.1. Organizational and Legal Form
4.2. Distribution of Object Areas
4.3. Editorial Office Structure
4.4. Functional of Radio Station Staff
4.5. Formation of Wage Fund
5.0. MARKETING PLAN
5.1. Planning of PR-service
5.2. Radio Station Web-Site
5.3. Search Engine Optimization (SEO)
5.4. Registration in Catalogs
5.5. Social Media Marketing
5.6. «Рeople talk about this» (PTAT)
6.0. FINANCIAL PLAN
6.1. Project Assumption
6.2. Sales Revenue
6.3. Project Costs
6.4. Capital Expenditure
6.5. Taxes
6.6. Profit and Loss Statement
6.7. Discount rate
6.8. CashFlow Statement
6.9. Analysis of Project Economic Efficiency
7.0. SENSIBILITY ANALYSIS
7.1. Changing of Price Level
7.2. Changing of Cost Price
7.3. Changing of Discount Rate
PROJECT GENERAL CONCLUSIONS
LIST OF DIAGRAMS
Diagram 2.1. Distribution of Traditional Functions of Media in Total Air of 52Moscow Radio Stations in 2012 (estimated)
Diagram 2.2. Advertising Costs Structure by Sectors in 2011, %
Diagram 2.3. Advertising Costs Structure by Sectors in 2012, %
Diagram 3.1. Distribution of Radio Holdings Audience in Russia in 2011, AQH Share, %
Diagram 3.2. Distribution of Radio Holdings Audience in Russia in 2012, AQH Share, %
Diagram 3.3. Distribution of Radio Holdings Audience in Moscow in 2011, AQH Share, %
Diagram 3.4. Distribution of Radio Holdings Audience in Moscow in 2012, AQH Share, %
LIST OF FIGURES
Figure 4.1. Layout of Radio Station Premises
1.0. PROJECT DESCRIPTION
2.0. RADIO MARKET ANALYSIS
2.1. Tendencies of Radio Broadcasting Market in Russia at the national level
2.2.Analysis of Radio Broadcasting Market of Moscow
2.3. Market of Radio Advertising in Russia
3.0. COMPETITIVE ENVIRONMENTAL
3.1. General Characteristic of Main Competitors
3.2. Indicators of Audience of Leading Radio Stations in Moscow
3.3. Cost of Services of Competitors
3.4. Holdings in Radio Broadcasting Market in the Russian Federation
3.4. Intensity of Appearing of New Players in Radio Broadcasting Market of the Russian Federation
4.0. ORGANIZATION PLAN
4.1. Organizational and Legal Form
4.2. Distribution of Object Areas
4.3. Editorial Office Structure
4.4. Functional of Radio Station Staff
4.5. Formation of Wage Fund
5.0. MARKETING PLAN
5.1. Planning of PR-service
5.2. Radio Station Web-Site
5.3. Search Engine Optimization (SEO)
5.4. Registration in Catalogs
5.5. Social Media Marketing
5.6. «Рeople talk about this» (PTAT)
6.0. FINANCIAL PLAN
6.1. Project Assumption
6.2. Sales Revenue
6.3. Project Costs
6.4. Capital Expenditure
6.5. Taxes
6.6. Profit and Loss Statement
6.7. Discount rate
6.8. CashFlow Statement
6.9. Analysis of Project Economic Efficiency
7.0. SENSIBILITY ANALYSIS
7.1. Changing of Price Level
7.2. Changing of Cost Price
7.3. Changing of Discount Rate
PROJECT GENERAL CONCLUSIONS
LIST OF DIAGRAMS
Diagram 2.1. Distribution of Traditional Functions of Media in Total Air of 52Moscow Radio Stations in 2012 (estimated)
Diagram 2.2. Advertising Costs Structure by Sectors in 2011, %
Diagram 2.3. Advertising Costs Structure by Sectors in 2012, %
Diagram 3.1. Distribution of Radio Holdings Audience in Russia in 2011, AQH Share, %
Diagram 3.2. Distribution of Radio Holdings Audience in Russia in 2012, AQH Share, %
Diagram 3.3. Distribution of Radio Holdings Audience in Moscow in 2011, AQH Share, %
Diagram 3.4. Distribution of Radio Holdings Audience in Moscow in 2012, AQH Share, %
LIST OF FIGURES
Figure 4.1. Layout of Radio Station Premises
LIST OF TABLES
Table 2.1. Rating of World Countries by Amount of Transmitters for Internal Broadcasting
Table 2.2. Structure of Types of Radio Receivers, Multiple Response, % of Respondents Number
Table 2.3. Distribution of Radio Receivers among Different Age Groups of Population, % of Respondents Number
Table 2.4. Ра Distribution of Radio Receivers in Different Types of Settelments of the Russian Federation, % of Respondents Number
Table 2.6. Demographic Structure of Radio Audience in Moscow in 2012 .
Table 2.7. Market of Media Advertising
Table 2.8. Volume of Advertising Costs for Radio by Sectors for 2012, bln. RUB.
Table 3.2. Tariffs fo Rlacement of 1 Advertising 30-Second Spot, RUB
Table 3.3. Radio Holdings Structure
Table 4.1. Schedule of Organizational Works for Half 1 of Project Implementation
Table 4.2. Distribution of Main Areas of Objects, sq. m.
Table 4.3. Cost of Equipment Purchase
Table 4.4. Furniture and Household Appliances for Premises
Table 4.5. Wage Fund
Table 6.1. Project Assumption
Table 6.2. Sales Revenue, RUB
Table 6.3. Project Costs, RUB
Table 6.4. Amounts of Paid Taxes, RUB
Table 6.5. Profit and Loss Statement
Table 6.6. Calculation of Long-Term Profits over CAPM for Portfolios of Decimal Groups NYSE/AMEX/NASDAQ
Table 6.7. Algorithm for Determining the Risk of Company
Table 6.8. Algorithm for Calculating the Specific risk Premium
Table 6.9. Calculation of Discount Rate by WACC-Method
Table 6.10. Cash Flow Statement
Table 7.1. Changing of Price Level
Table 7.2. Changing of Fixed Costs
Table 7.3. Changing of Discount Rate
Table 2.1. Rating of World Countries by Amount of Transmitters for Internal Broadcasting
Table 2.2. Structure of Types of Radio Receivers, Multiple Response, % of Respondents Number
Table 2.3. Distribution of Radio Receivers among Different Age Groups of Population, % of Respondents Number
Table 2.4. Ра Distribution of Radio Receivers in Different Types of Settelments of the Russian Federation, % of Respondents Number
Table 2.6. Demographic Structure of Radio Audience in Moscow in 2012 .
Table 2.7. Market of Media Advertising
Table 2.8. Volume of Advertising Costs for Radio by Sectors for 2012, bln. RUB.
Table 3.2. Tariffs fo Rlacement of 1 Advertising 30-Second Spot, RUB
Table 3.3. Radio Holdings Structure
Table 4.1. Schedule of Organizational Works for Half 1 of Project Implementation
Table 4.2. Distribution of Main Areas of Objects, sq. m.
Table 4.3. Cost of Equipment Purchase
Table 4.4. Furniture and Household Appliances for Premises
Table 4.5. Wage Fund
Table 6.1. Project Assumption
Table 6.2. Sales Revenue, RUB
Table 6.3. Project Costs, RUB
Table 6.4. Amounts of Paid Taxes, RUB
Table 6.5. Profit and Loss Statement
Table 6.6. Calculation of Long-Term Profits over CAPM for Portfolios of Decimal Groups NYSE/AMEX/NASDAQ
Table 6.7. Algorithm for Determining the Risk of Company
Table 6.8. Algorithm for Calculating the Specific risk Premium
Table 6.9. Calculation of Discount Rate by WACC-Method
Table 6.10. Cash Flow Statement
Table 7.1. Changing of Price Level
Table 7.2. Changing of Fixed Costs
Table 7.3. Changing of Discount Rate
LIST OF CHARTS
Chart 2.1. Dynamics of Average Daily Coverage of Total Radio Audience in Moscow in 2010-2012. Data: Age 12 years and older
Chart 3.1. Distribution of Average Share of Leading Radio Station Audience in Moscow in 2012. First 25 Items are Showed
Chart 6.1. Dynamics of Revenue and EBITDA for Project Implementation Period, RUB
Chart 6.2. Dynamics of Net Profit for Project Implementation Period, RUB.
Chart 7.1. Dynamics of Net Profit due to Changing of Sales Price, RUB
Chart 7.2. Dynamics of NPV due to Changing of Sales Price, RUB
Chart 7.3. Dynamics of IRR due to Changing of Sales Price, %
Chart 7.4. Dynamics of Simple (PP) and Discounted (DPB) Payback Periods due to Changing of Sales Price, months.
Chart 7.5. Dynamics of Net Profit due to Changing of Fixed Costs, RUB.
Chart 7.6. Dynamics of NPV due to Changing of Fixed Costs, RUB.
Chart 7.7. Dynamics of IRR due to Changing of Fixed Costs, %
Chart 7.8. Dynamics of Simple (PP) and Discount (DPB) Payback Periods due to Changing of Fixed Costs, months.
Chart 7.9. Dynamics of NPV due to Changing of Discount Rate, RUB.72
Chart 7.10. Dynamics of Discount Payback Period due to Changing of Discount Rate, months
Chart 2.1. Dynamics of Average Daily Coverage of Total Radio Audience in Moscow in 2010-2012. Data: Age 12 years and older
Chart 3.1. Distribution of Average Share of Leading Radio Station Audience in Moscow in 2012. First 25 Items are Showed
Chart 6.1. Dynamics of Revenue and EBITDA for Project Implementation Period, RUB
Chart 6.2. Dynamics of Net Profit for Project Implementation Period, RUB.
Chart 7.1. Dynamics of Net Profit due to Changing of Sales Price, RUB
Chart 7.2. Dynamics of NPV due to Changing of Sales Price, RUB
Chart 7.3. Dynamics of IRR due to Changing of Sales Price, %
Chart 7.4. Dynamics of Simple (PP) and Discounted (DPB) Payback Periods due to Changing of Sales Price, months.
Chart 7.5. Dynamics of Net Profit due to Changing of Fixed Costs, RUB.
Chart 7.6. Dynamics of NPV due to Changing of Fixed Costs, RUB.
Chart 7.7. Dynamics of IRR due to Changing of Fixed Costs, %
Chart 7.8. Dynamics of Simple (PP) and Discount (DPB) Payback Periods due to Changing of Fixed Costs, months.
Chart 7.9. Dynamics of NPV due to Changing of Discount Rate, RUB.72
Chart 7.10. Dynamics of Discount Payback Period due to Changing of Discount Rate, months
