BUSINESS PLAN 'Private Nursing Home' (including financial model)
The report is half ready. The updating and translating process takes 3-5 business days after the order confirmation.
Project idea
Creation of private pension for rest and residing of people of «third age» (men/women over 55 years).
Model of business development
The cottage is rented (for a period of not less than 5 years) for project implementation, the redecoration of it carried out, the yard is equipped by walkways, gazebos and swings. The necessary furniture: chairs, tables, arm-chairs, sofas, usual beds and special beds for bedridden, kitchen furniture, TV, computers, textiles (blankets, pillows, etc.), household chemicals. The qualified personnel is recruited and marketing campaign is carried out in the stage of the cottage preparation.
Market of Russia
About *** nursing homes are registered in Russia in total, among them about ***% are private nursing homes. Over *** mln. people older than 65 years are living in Russia today, among them the share of older than 85 years is about ***%. The last category amounts approximately *** mln. people. Due to the statistics, about a quarter of these 10 mln. people (that is *** mln.) is in dementia and requires the constant nursing care. Among *** mln. the share of older people, families of which could afford the maintenance of them with nurses, is about 30%.
Competitive Environmental
Pension for elderly people «Zabota», Social Geriatric Center (SGC) «Opeka», pensions of the company «Senior Group», the network of private pensions for elderly people «Derevo Zhizni», the network of private nursing homes «Dobrota», the network of private nursing homes «Dostoynaya Starost», the nursing home «Zheltyi Krest», the network of private nursing homes «Zhizn v udovolstvie».
Marketing Plan
An important moment in the economy of Russia and mass construction is the investment in nursing homes and objects for youth.
There is a number of people in Russia, the maintenance of which the state is ready to pay. Their amount is about *** thsd. people, and today the number of beds of all nursing homes in Russia amounts *** thsd. Moreover the state nursing homes are outdated morally and physically. Mainly they are designed for *** seats, and in this connection it is difficult to provide decent care.
The planned cost of living of 1 person in the pension under construction will amount *** RUB a day. The average check will be formed at the level of *** RUB a day. As a rule, the occupancy rate of this kind of projects is not lower than ***%.
Project idea
Creation of private pension for rest and residing of people of «third age» (men/women over 55 years).
Model of business development
The cottage is rented (for a period of not less than 5 years) for project implementation, the redecoration of it carried out, the yard is equipped by walkways, gazebos and swings. The necessary furniture: chairs, tables, arm-chairs, sofas, usual beds and special beds for bedridden, kitchen furniture, TV, computers, textiles (blankets, pillows, etc.), household chemicals. The qualified personnel is recruited and marketing campaign is carried out in the stage of the cottage preparation.
Market of Russia
About *** nursing homes are registered in Russia in total, among them about ***% are private nursing homes. Over *** mln. people older than 65 years are living in Russia today, among them the share of older than 85 years is about ***%. The last category amounts approximately *** mln. people. Due to the statistics, about a quarter of these 10 mln. people (that is *** mln.) is in dementia and requires the constant nursing care. Among *** mln. the share of older people, families of which could afford the maintenance of them with nurses, is about 30%.
Competitive Environmental
Pension for elderly people «Zabota», Social Geriatric Center (SGC) «Opeka», pensions of the company «Senior Group», the network of private pensions for elderly people «Derevo Zhizni», the network of private nursing homes «Dobrota», the network of private nursing homes «Dostoynaya Starost», the nursing home «Zheltyi Krest», the network of private nursing homes «Zhizn v udovolstvie».
Marketing Plan
- Creation of web-site of pension. Budget for creation of web-site: *** RUB.
- Search Engine Optimization. Budget: *** RUB/month.
- Contextual advertising. Budget: *** RUB/month.
- Off-line promotion.
An important moment in the economy of Russia and mass construction is the investment in nursing homes and objects for youth.
There is a number of people in Russia, the maintenance of which the state is ready to pay. Their amount is about *** thsd. people, and today the number of beds of all nursing homes in Russia amounts *** thsd. Moreover the state nursing homes are outdated morally and physically. Mainly they are designed for *** seats, and in this connection it is difficult to provide decent care.
The planned cost of living of 1 person in the pension under construction will amount *** RUB a day. The average check will be formed at the level of *** RUB a day. As a rule, the occupancy rate of this kind of projects is not lower than ***%.
EXECUTIVE SUMMARY
1.0.PROJECT DESCRIPTION
2.0. MARKET ANALYSIS
2.1. Number of Population of Target Group
2.2. Portrait of Project Target Audience
3.0. MODEL OF BUSINESS DEVELOPMENT
4.0. COMPETITIVE ENVIRONMENT
4.1. Geography of Project Development
4.2. Private Pensions in Moscow and Moscow region
5.0. MARKETING PLAN
5.1. On-Line Promotion
5.2. Off-Line Promotion
6.0. FINANCIAL PLAN
6.1. Assumptions in Financial Model
6.2. Financial Plan
6.3. Analysis of Project Economic Efficiency
6.4. Project Sensibility Analysis
6.5. General Conclusions
APPENDIX 1. METHODICAL RECOMMENDATIONS FOR ORGANIZATION OF NUTRITION OF ELDERLY AND SENILE PEOPLE AND NORMS OF DAILY CONSUMPTION PRODUCTS FOR 1 PERSON
APPENDIX 2. LIST OF SEARCH QUERIES FOR SEO-PROMOTION
APPENDIX 3. GEOGRAPHY OF DISTRIBUTION OF ESTABLISHMENTS FOR ELDERLY PERSONS ON TERRITORY OF THE RUSSIAN FEDERATION
1.0.PROJECT DESCRIPTION
2.0. MARKET ANALYSIS
2.1. Number of Population of Target Group
2.2. Portrait of Project Target Audience
3.0. MODEL OF BUSINESS DEVELOPMENT
4.0. COMPETITIVE ENVIRONMENT
4.1. Geography of Project Development
4.2. Private Pensions in Moscow and Moscow region
5.0. MARKETING PLAN
5.1. On-Line Promotion
5.2. Off-Line Promotion
6.0. FINANCIAL PLAN
6.1. Assumptions in Financial Model
6.2. Financial Plan
6.3. Analysis of Project Economic Efficiency
6.4. Project Sensibility Analysis
6.5. General Conclusions
APPENDIX 1. METHODICAL RECOMMENDATIONS FOR ORGANIZATION OF NUTRITION OF ELDERLY AND SENILE PEOPLE AND NORMS OF DAILY CONSUMPTION PRODUCTS FOR 1 PERSON
APPENDIX 2. LIST OF SEARCH QUERIES FOR SEO-PROMOTION
APPENDIX 3. GEOGRAPHY OF DISTRIBUTION OF ESTABLISHMENTS FOR ELDERLY PERSONS ON TERRITORY OF THE RUSSIAN FEDERATION
LIST OF TABLES, DIAGRAMS AND FIGURES
Table 1. Basic and Additional Services of Pension
Table 2. Dynamics of Changing of Project Target Group (Men/Women, Age 55+)
Table 3. Project Personnel
Diagram 1. Amount of Russian Population of Project Target Group
Diagram 2. Structure of Distribution of Received Funds by Project
Diagram 3. Dynamic of Project Basic Financial Indicators
Diagram 4. Dynamic of Project Net Profit
Figure 1. Example of Pension Residential Building
Table 1. Basic and Additional Services of Pension
Table 2. Dynamics of Changing of Project Target Group (Men/Women, Age 55+)
Table 3. Project Personnel
Diagram 1. Amount of Russian Population of Project Target Group
Diagram 2. Structure of Distribution of Received Funds by Project
Diagram 3. Dynamic of Project Basic Financial Indicators
Diagram 4. Dynamic of Project Net Profit
Figure 1. Example of Pension Residential Building
