Telemarketing: Market Research Report

Date: July 22, 2010
Pages: 186
Price:
US$ 3,950.00
Publisher: Global Industry Analysts, Inc
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T046E23B484EN
Leaflet:

Download PDF Leaflet

Telemarketing: Market Research Report
This report analyzes the US and Japanese markets for Telemarketing in US$ Million.

Annual estimates and forecasts are provided for the period 2007 through 2015.

Also, a six-year historic analysis is provided for these markets.

The report profiles 226 companies including many key and niche players such as AnswerNet Network, Contact America, Inc., Business Beanstalk Telemarketing Services and Call Center Solutions, Convergys Corporation, Intelemark, Quest Marketing, Inc., Sitel, Talk 2 Rep, Inc., TeleTech Holdings, Inc., Tele Resources, Inc., The Telemanagement Group, West Corporation, Bellsystem24, Inc., and Moshi Moshi Hotline, Inc.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.
I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. A US & JAPANESE MARKET REPORT

1.INDUSTRY OVERVIEW

Telemarketing – A Proven Strategy for Sales Promotion
A Marketing Strategy to Cope with Economic Recession
Telemarketing for Business-to-Business Activities
Top Strategies for Business Sales Activity
Outsourced Telemarketing Services Gain Popularity
Co-Sourced Telemarketing Strategy Gains Strength
Telemarketing for Lead Generation
Benefits of Telemarketing Vis-à-vis Alternate Lead Generation Models
India – A Favored Offshore Telemarketing Call Center Destination

2.PRODUCT OVERVIEW

Telemarketing – A Conceptual Definition
Telemarketing Services & Applications
Procedure for Making Telemarketing Calls
Identifying Potential Telemarketing Customers
Technology Used in Telemarketing Operations
Autodialer
Automatic Call Distributor (ACD)
Predictive Dialer
Customer Relationship Management (CRM)
TeleBlock
Private Branch Exchange (PBX)
Analyzing Failure of Telemarketing Services
Classification of Telemarketing Services
On The Basis Of Direction of Call
Inbound or Incoming Calls
Outbound or Outgoing Calls
On the Basis of End-Users
Business-To-Business Telemarketing
Business-To-Consumer Telemarketing
On The Basis Of Call Operator
In-House Telemarketing
Outsourced Telemarketing
Compensation Models for Outsourced Teleservices Providers
Retainer-Based Model
Pay-Per-Appointment
Pay-Per-Lead
Pay-Per-Record
Full-Time Equivalent (FTE)-Based Model

3.REGULATORY ENVIRONMENT

Do Not Call Register/Act
Telemarketing Legislations in Select Countries
The US Telemarketing Rule
Amendments to FTC’s Telemarketing Sales Regulation
Regulation Bars Pre-Recorded Telemarketing Calls Without Consent
Opt-Out Option Amendment for Do Not Call Legislation
Australia
Canada
Germany

4.THE UNITED STATES

A. MARKET ANALYSIS

Overview
Growing Popularity of Outsourced Telemarketing Services
Technological Advancements Favor Growth
Emergence of New Telemarketing Services
Telemarketers Support Online Sales
Recession Fostering Telemarketing Scams?
Spoofing of Caller IDs – The Latest Telemarketing Fraud
Telemarketing Services for Newspapers Marketing

Table 1. Telemarketing Operations for Newspapers in the US (2008): Percentage Share Breakdown for In-House Telemarketer, External Agency/Contractor, and Both (includes corresponding Graph/Chart)

Telemarketing in Publishing Industry
Challenges Facing the Industry
Key Players
AnswerNet Network
Contact America, Inc.
Business Beanstalk Telemarketing Services and Call Center Solutions
Convergys Corporation
Intelemark
Quest Marketing, Inc.
Sitel
Talk 2 Rep, Inc.
TeleTech Holdings, Inc.
Tele Resources, Inc.
The Telemanagement Group
West Corporation

B. MARKET ANALYTICS

Table 2. US Recent Past, Current and Future Analysis for Telemarketing Analyzed with Annual Revenue Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 3. US Historic Review for Telemarketing Analyzed with Annual Revenue Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

5.JAPAN

A. MARKET ANALYSIS

Overview
Telemarketing Services Market – At a Glance
Key Player
Bellsystem24, Inc.
Moshi Moshi Hotline, Inc.

B. MARKET ANALYTICS

Table 4. Japanese Recent Past, Current and Future Analysis for Telemarketing Analyzed with Annual Revenue Figures in US$ Million for years 2007 through 2015 (includes corresponding Graph/Chart)
Table 5. Japanese Historic Review for Telemarketing Analyzed with Annual Revenue Figures in US$ Million for years 2001 through 2006 (includes corresponding Graph/Chart)

6.RECENT INDUSTRY ACTIVITY

Datacom SEA Inks Agreement with SAP APJ
BPO Asia Selects Drishti-Soft for Offering Communications Solution
Blueview Takes Over Logicall Results and Digital agency Glass
TMone Selects Five9 Virtual Call Center Suite
Bain Capital Acquires BELLSYSTEM24
Info Valley Limited Unveils Maxicon
Trustmark Mutual Holding Takes Over Health Contact Partners
Max ASP Chooses Flexor Software of Camrivox
Cordia Inks Reseller Agreement with IP-Coverage
Grupo Atento Takes Over Telemarketing Prague
Global Hotline Philippines and MENSA GROUP Sign Agreement
Rainmaker Systems Takes Over Qinteraction Philippines
24/7 MARKETING TAKES OVER ONCALL SUBSCRIBER MANAGEMENT
Darby Dental Supply to Take Over Becker-Parkin’s Telesales Operations
Riverlake Partners Takes Over O'Currance Teleservices
OneContact Purchases The Marketing Leaders

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 226 (including Divisions/Subsidiaries - 227)
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle East
Skip to top


Ask Your Question

Telemarketing: Market Research Report
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: