Surface Care in Tunisia

Date: March 4, 2016
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S63389A5D17EN
Leaflet:

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Surface care products have functional benefits and they have a pleasant effect on the home. This is why Tunisian consumers bought surface care products more frequently in 2015. Growth is being supported by increasing health concerns and the tendency to retreat into the comfort of the home, in addition to a growing search for products that disinfect and provide efficient cleaning, as well as a pleasant atmosphere for the home. Generally, consumers are increasingly opting for products that are...

Euromonitor International's Surface Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2010-2015
  Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2015
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2015
  Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
  Table 7 Forecast Sales of Surface Care by Category: Value 2015-2020
  Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Henkel-alki Tunisie in Home Care (tunisia)
Strategic Direction
Key Facts
  Summary 1 Henkel-Alki Tunisie: Key Facts
  Summary 2 Henkel-Alki Tunisie: Operational Indicators
Competitive Positioning
  Summary 3 Henkel-Alki: Competitive Position 2015
Executive Summary
Home Care Records Strong Growth in 2015
Effective Cleaning and Hygiene and Pleasant Fragrances Boost Demand
Domestic Companies Continue To Dominate Home Care
Modern Retailers Support Home Care
Healthy Growth Predicted for the Forecast Period
Market Indicators
  Table 9 Households 2010-2015
Market Data
  Table 10 Sales of Home Care by Category: Value 2010-2015
  Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 12 NBO Company Shares of Home Care: % Value 2011-2015
  Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 15 Distribution of Home Care by Format: % Value 2010-2015
  Table 16 Distribution of Home Care by Format and Category: % Value 2015
  Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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