Surface Care in the Philippines

Date: March 27, 2017
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S4BBDCEA8A4EN
Leaflet:

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In the Philippines, surface care remains the smallest category within the home care market, accounting for a 2% value share. Its sales generally depend on public awareness regarding the need for products that disinfect the household environment but protect the integrity of surfaces from any undesirable effect that might be caused by the cleaning process. Trade sources say that this sophisticated mentality is espoused by the younger generation, who have received a good education and learned early...

Euromonitor International's Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Clorox Co, the in Home Care (philippines)
Strategic Direction
Key Facts
  Summary 1 The Clorox Co: Key Facts
Competitive Positioning
  Summary 2 The Clorox Co: Competitive Position 2016
Reckitt Benckiser (philippines) Inc in Home Care (philippines)
Strategic Direction
Key Facts
  Summary 3 Reckitt Benckiser (Philippines) Inc: Key Facts
Competitive Positioning
  Summary 4 Reckitt Benckiser (Philippines) Inc: Competitive Position 2016
Unilever Philippines Inc in Home Care (philippines)
Strategic Direction
Key Facts
  Summary 5 Unilever Philippines Inc: Key Facts
Competitive Positioning
  Summary 6 Unilever Philippines Inc: Competitive Position 2016
Executive Summary
Home Care Sees A Slowdown in Value Growth in 2016
Premium But Affordable Products Appeal To Consumers
Multinational Players Still Dominate Home Care in the Philippines
Internet Retailing Gains Ground in Metropolitan Areas
Value Growth Is Expected To Accelerate Over the Forecast Period
Key Trends and Developments
the Average Filipino Household Size Steadily Declines
Consumers Are Increasingly Buying Bigger Pack Sizes
Safety Precautions Progressively Influence the Choice of Household Goods
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 13 Distribution of Home Care by Format: % Value 2011-2016
  Table 14 Distribution of Home Care by Format and Category: % Value 2016
  Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 7 Research Sources












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