Staple Foods in Nigeria
Staple foods saw a decline in both retail and foodservice volume sales in 2023, despite most categories being considered essential by local consumers. Poor economic conditions, exceptionally high inflation and limited consumer spending power forced Nigerians to resort to rationing or to seek substitute unpackaged staple foods. Social activities such as parties, which contribute substantially to demand, declined during the year due to weakened consumer purchasing power. However, high average unit...
Euromonitor International's Staple Foods in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Staple Foods in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Staple Foods in Nigeria
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and rising wheat prices lead to volume decline in 2023
Bread struggles as average unit price rises by almost 50%
All categories suffer as local consumers seek affordable substitutes
PROSPECTS AND OPPORTUNITIES
Category growth is expected as the economy improves
Packaged baked goods set to perform better than unpackaged products
Bread and pastries will continue driving overall growth as modern grocery retailers boost competition
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Poor economic conditions lead to volume decline but boost current value sales
Limited competition in 2023 activity as profit margins are reduced
Children’s breakfast cereals benefit from growing child population and convenience factor
PROSPECTS AND OPPORTUNITIES
Economic growth set to boost category performance in the coming years
Growing child population will drive growth over the forecast period
Increasing competition and local production set to boost demand
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Adverse economic conditions lead to volume decline in 2023
Frozen processed poultry has the best performance but declines as local consumers seek cheap substitutes
Imported products suffer from the depreciation of the local currency
PROSPECTS AND OPPORTUNITIES
Category growth will align with economic recovery in Nigeria
Shelf stable seafood to drive overall growth due to intense competition and local consumers seeking variety
Frozen processed poultry is set to perform well as it benefits from convenience
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 42 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 43 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 44 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 45 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 46 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High inflation leads to volume decline for processed fruit and vegetables in 2023
Shelf stable vegetables performs best, but still registers decline as local consumers reduce consumption
Imported processed fruit and vegetables suffer from local currency depreciation in 2023
PROSPECTS AND OPPORTUNITIES
Economic recovery is expected to boost category performance over the forecast period
Growing urban population and modernisation of retail will increase demand for processed fruit and vegetables
Processed vegetables will drive overall growth, while frozen processed potatoes will benefit from the novelty factor
CATEGORY DATA
Table 48 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 49 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 50 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 52 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 53 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 54 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 55 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 56 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Although considered essential, rice, pasta and noodles sees decline in 2023 due to rising prices
Noodles sees positive growth, despite economic fragility
Rice is now available in innovative small packs, but faces competition from unpackaged rice
PROSPECTS AND OPPORTUNITIES
Growth in urban population to boost forecast performance
Noodles set to continue to drive growth due to affordability and convenience
Rice will see growth but will continue to face competition from unpackaged rice
CATEGORY DATA
Table 60 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 61 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 62 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 65 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 66 NBO Company Shares of Rice: % Value 2019-2023
Table 67 LBN Brand Shares of Rice: % Value 2020-2023
Table 68 NBO Company Shares of Pasta: % Value 2019-2023
Table 69 LBN Brand Shares of Pasta: % Value 2020-2023
Table 70 NBO Company Shares of Noodles: % Value 2019-2023
Table 71 LBN Brand Shares of Noodles: % Value 2020-2023
Table 72 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 73 Distribution of Rice by Format: % Value 2018-2023
Table 74 Distribution of Pasta by Format: % Value 2018-2023
Table 75 Distribution of Noodles by Format: % Value 2018-2023
Table 76 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 77 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and rising wheat prices lead to volume decline in 2023
Bread struggles as average unit price rises by almost 50%
All categories suffer as local consumers seek affordable substitutes
PROSPECTS AND OPPORTUNITIES
Category growth is expected as the economy improves
Packaged baked goods set to perform better than unpackaged products
Bread and pastries will continue driving overall growth as modern grocery retailers boost competition
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Poor economic conditions lead to volume decline but boost current value sales
Limited competition in 2023 activity as profit margins are reduced
Children’s breakfast cereals benefit from growing child population and convenience factor
PROSPECTS AND OPPORTUNITIES
Economic growth set to boost category performance in the coming years
Growing child population will drive growth over the forecast period
Increasing competition and local production set to boost demand
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Adverse economic conditions lead to volume decline in 2023
Frozen processed poultry has the best performance but declines as local consumers seek cheap substitutes
Imported products suffer from the depreciation of the local currency
PROSPECTS AND OPPORTUNITIES
Category growth will align with economic recovery in Nigeria
Shelf stable seafood to drive overall growth due to intense competition and local consumers seeking variety
Frozen processed poultry is set to perform well as it benefits from convenience
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 42 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 43 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 44 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 45 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 46 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High inflation leads to volume decline for processed fruit and vegetables in 2023
Shelf stable vegetables performs best, but still registers decline as local consumers reduce consumption
Imported processed fruit and vegetables suffer from local currency depreciation in 2023
PROSPECTS AND OPPORTUNITIES
Economic recovery is expected to boost category performance over the forecast period
Growing urban population and modernisation of retail will increase demand for processed fruit and vegetables
Processed vegetables will drive overall growth, while frozen processed potatoes will benefit from the novelty factor
CATEGORY DATA
Table 48 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 49 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 50 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 52 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 53 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 54 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 55 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 56 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Although considered essential, rice, pasta and noodles sees decline in 2023 due to rising prices
Noodles sees positive growth, despite economic fragility
Rice is now available in innovative small packs, but faces competition from unpackaged rice
PROSPECTS AND OPPORTUNITIES
Growth in urban population to boost forecast performance
Noodles set to continue to drive growth due to affordability and convenience
Rice will see growth but will continue to face competition from unpackaged rice
CATEGORY DATA
Table 60 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 61 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 62 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 65 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 66 NBO Company Shares of Rice: % Value 2019-2023
Table 67 LBN Brand Shares of Rice: % Value 2020-2023
Table 68 NBO Company Shares of Pasta: % Value 2019-2023
Table 69 LBN Brand Shares of Pasta: % Value 2020-2023
Table 70 NBO Company Shares of Noodles: % Value 2019-2023
Table 71 LBN Brand Shares of Noodles: % Value 2020-2023
Table 72 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 73 Distribution of Rice by Format: % Value 2018-2023
Table 74 Distribution of Pasta by Format: % Value 2018-2023
Table 75 Distribution of Noodles by Format: % Value 2018-2023
Table 76 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 77 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
