South & Central America Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type [Menstrual Care Products (Sanitary Napkins, Tampons, Menstrual Cups, and Others), Cleaning and Deodorizing Products (Hair Removal Products, Hygiene Wash, Intimate Spray, and Others), and Feminine Hygiene Products Underwear (Reusable Period Underwear, Reusable Incontinence Underwear, and Others)]; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)
The South & Central America feminine hygiene products market is expected to grow from US$ 1,223.20 million in 2022 to US$ 1,803.48 million by 2030. It is estimated to grow at a CAGR of 5.0% from 2022 to 2030.
Initiatives by Governments and Organizations Fuels South & Central America Feminine Hygiene Products Market
The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. Brazil passed a bill in 2022 granting access to sanitary pads and other menstrual products to low-income students, homeless women, and prisoners. This was necessary because 25% of schoolgirls miss school during their periods and 6 million Brazilians do not have easy access to sanitary products.
Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.
South & Central America Feminine Hygiene Products Market Overview
The South & Central America feminine hygiene products market is segmented into Brazil, Argentina, and the Rest of South & Central America. Increasing awareness regarding feminine hygiene and menstrual health, changing cultural norms associated with menstruation and feminine hygiene, rising disposable income, and increasing working women population are a few factors driving the growth of the feminine hygiene products market in the region. Governments of various countries in the region, as well as several organizations, are taking steps to promote menstrual health and hygiene. They are implementing policies to improve access to affordable and quality feminine hygiene products, especially in schools and public places, which has propelled the growth of the feminine hygiene products market in the region. In October 2021, the President of Brazil announced the distribution of free sanitary pads to women in economically vulnerable situations, teenagers in school, and prison inmates.
In addition, manufacturers are continuously introducing innovative feminine hygiene products tailored to customer’s needs in South & Central America. These innovations include improved absorbency, better comfort, use of eco-friendly materials, and discreet packaging, which attracts more consumers. All these features are influencing the demand for feminine hygiene products in the region. In October 2022, Essity announced the launch of Issviva, a new menopause e-commerce platform, in the UK and Brazil. The platform will provide knowledge, solutions, and products to women during menopause.
South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Feminine Hygiene Products Market Segmentation
The South & Central America feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the South & Central America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest South & Central America feminine hygiene products market share in 2022.
Based on distribution channel, the South & Central America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held the largest market share in 2022.
Based on country, the South & Central America feminine hygiene products market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated South & Central America feminine hygiene products market in 2022.
Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.
Initiatives by Governments and Organizations Fuels South & Central America Feminine Hygiene Products Market
The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. Brazil passed a bill in 2022 granting access to sanitary pads and other menstrual products to low-income students, homeless women, and prisoners. This was necessary because 25% of schoolgirls miss school during their periods and 6 million Brazilians do not have easy access to sanitary products.
Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.
South & Central America Feminine Hygiene Products Market Overview
The South & Central America feminine hygiene products market is segmented into Brazil, Argentina, and the Rest of South & Central America. Increasing awareness regarding feminine hygiene and menstrual health, changing cultural norms associated with menstruation and feminine hygiene, rising disposable income, and increasing working women population are a few factors driving the growth of the feminine hygiene products market in the region. Governments of various countries in the region, as well as several organizations, are taking steps to promote menstrual health and hygiene. They are implementing policies to improve access to affordable and quality feminine hygiene products, especially in schools and public places, which has propelled the growth of the feminine hygiene products market in the region. In October 2021, the President of Brazil announced the distribution of free sanitary pads to women in economically vulnerable situations, teenagers in school, and prison inmates.
In addition, manufacturers are continuously introducing innovative feminine hygiene products tailored to customer’s needs in South & Central America. These innovations include improved absorbency, better comfort, use of eco-friendly materials, and discreet packaging, which attracts more consumers. All these features are influencing the demand for feminine hygiene products in the region. In October 2022, Essity announced the launch of Issviva, a new menopause e-commerce platform, in the UK and Brazil. The platform will provide knowledge, solutions, and products to women during menopause.
South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Feminine Hygiene Products Market Segmentation
The South & Central America feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the South & Central America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest South & Central America feminine hygiene products market share in 2022.
Based on distribution channel, the South & Central America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held the largest market share in 2022.
Based on country, the South & Central America feminine hygiene products market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated South & Central America feminine hygiene products market in 2022.
Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.
1. INTRODUCTION
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. EXECUTIVE SUMMARY
2.1 Key Insights
2.2 Market Attractiveness
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET LANDSCAPE
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End Consumers
5. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET - KEY INDUSTRY DYNAMICS
5.1 Market Drivers
5.1.1 Rising Awareness of Menstrual Hygiene
5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
5.2.1 Period Poverty and Social Stigma Associated with Menstruation
5.3 Market Opportunities
5.3.1 Initiatives by Governments and Organizations
5.4 Future Trends
5.4.1 Rising Adoption of Reusable and Eco-friendly Products
5.5 Impact of Drivers and Restraints:
6. FEMININE HYGIENE PRODUCTS MARKET - SOUTH & CENTRAL AMERICA MARKET ANALYSIS
6.1 South & Central America Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
6.2 South & Central America Feminine Hygiene Products Market Forecast and Analysis
7. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET ANALYSIS - PRODUCT TYPE
7.1 Menstrual Care Products
7.1.1 Overview
7.1.2 Menstrual Care Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.3 Sanitary Napkins
7.1.3.1 Sanitary Napkins South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.4 Tampons
7.1.4.1 Tampons South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.5 Menstrual Cups
7.1.5.1 Menstrual Cups South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.6 Other Menstrual Care Products
7.1.6.1 Other Menstrual Care Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Cleaning and Deodorizing Products
7.2.1 Overview
7.2.2 Cleaning and Deodorizing Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2.3 Hair Removal Products
7.2.3.1 Hair Removal Products South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.4 Hygiene Wash
7.2.4.1 Hygiene Wash South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.5 Intimate Spray
7.2.5.1 Intimate Spray : South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.6 Others Cleaning and Deodorizing Products
7.2.6.1 Others Cleaning and Deodorizing Products South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3 Feminine Hygiene Underwear
7.3.1 Overview
7.3.2 Feminine Hygiene Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.3 Reusable Period Underwear
7.3.3.1 Reusable Period Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.4 Reusable Incontinence Underwear
7.3.4.1 Reusable Incontinence Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.5 Others Feminine Hygiene Underwear
7.3.5.1 Others Feminine Hygiene Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET ANALYSIS - DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Drug Stores and Pharmacies
8.2.1 Overview
8.2.2 Drug Stores and Pharmacies South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Health and Beauty Stores
8.3.1 Overview
8.3.2 Health and Beauty Stores: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
9. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET – COUNTRY ANALYSIS
9.1 South & Central America
9.1.1 South & Central America Feminine Hygiene Products Market Overview
9.1.2 South & Central America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
9.1.2.2 Brazil Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.2.1 Brazil Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.2.2 Brazil Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.3 Argentina Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.3.1 Argentina Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.3.2 Argentina Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.4 Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.4.1 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.4.2 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Distribution Channel
10. COMPETITIVE LANDSCAPE
10.1 Heat Map Analysis By Key Players
11. COMPANY PROFILES
11.1 Edgewell Personal Care Co
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Kimberly-Clark Corp
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Lune Group Oy Ltd
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Mooncup Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Ontex BV
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Essity AB
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 The Procter & Gamble Co
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. APPENDIX
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. EXECUTIVE SUMMARY
2.1 Key Insights
2.2 Market Attractiveness
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET LANDSCAPE
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End Consumers
5. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET - KEY INDUSTRY DYNAMICS
5.1 Market Drivers
5.1.1 Rising Awareness of Menstrual Hygiene
5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
5.2.1 Period Poverty and Social Stigma Associated with Menstruation
5.3 Market Opportunities
5.3.1 Initiatives by Governments and Organizations
5.4 Future Trends
5.4.1 Rising Adoption of Reusable and Eco-friendly Products
5.5 Impact of Drivers and Restraints:
6. FEMININE HYGIENE PRODUCTS MARKET - SOUTH & CENTRAL AMERICA MARKET ANALYSIS
6.1 South & Central America Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
6.2 South & Central America Feminine Hygiene Products Market Forecast and Analysis
7. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET ANALYSIS - PRODUCT TYPE
7.1 Menstrual Care Products
7.1.1 Overview
7.1.2 Menstrual Care Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.3 Sanitary Napkins
7.1.3.1 Sanitary Napkins South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.4 Tampons
7.1.4.1 Tampons South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.5 Menstrual Cups
7.1.5.1 Menstrual Cups South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.6 Other Menstrual Care Products
7.1.6.1 Other Menstrual Care Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Cleaning and Deodorizing Products
7.2.1 Overview
7.2.2 Cleaning and Deodorizing Products South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2.3 Hair Removal Products
7.2.3.1 Hair Removal Products South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.4 Hygiene Wash
7.2.4.1 Hygiene Wash South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.5 Intimate Spray
7.2.5.1 Intimate Spray : South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.6 Others Cleaning and Deodorizing Products
7.2.6.1 Others Cleaning and Deodorizing Products South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3 Feminine Hygiene Underwear
7.3.1 Overview
7.3.2 Feminine Hygiene Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.3 Reusable Period Underwear
7.3.3.1 Reusable Period Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.4 Reusable Incontinence Underwear
7.3.4.1 Reusable Incontinence Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.5 Others Feminine Hygiene Underwear
7.3.5.1 Others Feminine Hygiene Underwear South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET ANALYSIS - DISTRIBUTION CHANNEL
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Drug Stores and Pharmacies
8.2.1 Overview
8.2.2 Drug Stores and Pharmacies South & Central America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Health and Beauty Stores
8.3.1 Overview
8.3.2 Health and Beauty Stores: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
9. SOUTH & CENTRAL AMERICA FEMININE HYGIENE PRODUCTS MARKET – COUNTRY ANALYSIS
9.1 South & Central America
9.1.1 South & Central America Feminine Hygiene Products Market Overview
9.1.2 South & Central America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
9.1.2.2 Brazil Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.2.1 Brazil Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.2.2 Brazil Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.3 Argentina Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.3.1 Argentina Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.3.2 Argentina Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.4 Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.4.1 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.4.2 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Distribution Channel
10. COMPETITIVE LANDSCAPE
10.1 Heat Map Analysis By Key Players
11. COMPANY PROFILES
11.1 Edgewell Personal Care Co
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Kimberly-Clark Corp
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Lune Group Oy Ltd
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Mooncup Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Ontex BV
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Essity AB
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 The Procter & Gamble Co
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. APPENDIX
