Social Media Analytics - Global Market Outlook (2017-2023)

August 2017 | 156 pages | ID: S387E0A1F0EEN
Stratistics Market Research Consulting

Abstracts

According to Stratistics MRC, the Global Social Media Analytics market is expected to grow from $2.35 billion in 2016 to reach $11.89 billion by 2023 with a CAGR of 26.0%. Factors such as increasing cloud adoption trends, need of social media measurement to enhance the customer experience and the increasing user engagement of social media using smartphones are fueling the market growth. In addition, growing focus on engaging the existing customers and attracting new ones will drive the demand for social media analytics over the forecast period. However, complexities in analytical workflow and lack of awareness of the technology in certain countries are inhibiting the market growth.

Social media analytics is the way of collecting data from social media websites and analyzing that data using social media analytics tools to make business decisions. Today, an increasing number of organizations rely on social media for interacting internally, as well as with external constituents. Using advanced and predictive analytics applied holistically via a centralized “command center,” companies can mine growing pools of unstructured data, deliver more timely and actionable insights, and better inform business and operational strategies. The most general use of social media analytics is to mine customer sentiment to support marketing and customer service activities. Cloud technology provides a platform to deploy these solutions on global scale and at reduced cost.

Amongst end users, retail and e-Commerce industry segment is expected to have steady growth during the forecast period. The tools used by retailers help in connecting with the audience and creating brand awareness. Social media analytics is an efficient marketing tool that assists retailers in studying and analyzing sales at different stages. North America held the largest market share owing to the increasing use of social media analytics and the availability of a large target audience.

Some of the key players in global Social Media Analytics market include Adobe Systems Incorporated, Brandwatch, Clarabridge, Inc., Crimson Hexagon, Inc., Gooddata Corporation, International Business Machines Corporation, Netbase Solutions, Inc., Oracle Corporation, Salesforce, SAS Institute Inc., Simply Measured, Inc., Sysomos, Talkwalker Inc., Unmetric Inc. (US) and Digimind (US).

Analytics Types Covered:

• Diagnostic Analytics
• Predictive Analytics
• Descriptive Analytics
• Prescriptive Analytics

Deployment Models Covered:

• Cloud
• On-Premises

Components Covered:

• Services
• Software

Applications Covered:

• Customer Experience Management
• Competitive Intelligence
• Sales and Marketing Management
• Public Safety and Law Enforcement
• Risk Management and Fraud Detection
• Other Applications

Solutions Covered:

• Meaning Extraction
• Data Aggregation
• Smart Filtering
• Consumable Analytics
• Stream Processing
• Process orchestration
• Other Solutions

Organization Sizes Covered:

• Large Enterprises
• Small and Medium-Sized Enterprises

End Users Covered:

• Government and Defense
• Retail and Ecommerce
• Travel and Hospitality
• Transportation and Logistics
• Telecommunications and IT
• Media and Entertainment
• Manufacturing
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare and Life Sciences
• Energy and Utilities
• Other End Users

Regions Covered:

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• UK
• Italy
• France
• Spain
• Rest of Europe
• Asia Pacific
• Japan
• China
• India
• Australia
• New Zealand
• South Korea
• Rest of Asia Pacific
• South America
• Argentina
• Brazil
• Chile
• Rest of South America
• Middle East & Africa
• Saudi Arabia
• UAE
• Qatar
• South Africa
• Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country level segments
• Market share analysis of the top industry players
• Strategic recommendations for the new entrants
• Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Contents

1 EXECUTIVE SUMMARY

2 PREFACE

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
2.5 Research Sources
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions

3 MARKET TREND ANALYSIS

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets

4 PORTERS FIVE FORCE ANALYSIS

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE

5.1 Introduction
5.2 Diagnostic Analytics
5.3 Predictive Analytics
5.4 Descriptive Analytics
5.5 Prescriptive Analytics

6 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODEL

6.1 Introduction
6.2 Cloud
6.3 On-Premises

7 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT

7.1 Introduction
7.2 Services
  7.2.1 Professional Services
    7.2.1.1 Consulting Services
    7.2.1.2 Support and Maintenance
  7.2.2 Managed Services
7.3 Software

8 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION

8.1 Introduction
8.2 Customer Experience Management
8.3 Competitive Intelligence
8.4 Sales and Marketing Management
8.5 Public Safety and Law Enforcement
8.6 Risk Management and Fraud Detection
8.7 Other Applications

9 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY SOLUTION

9.1 Introduction
9.2 Meaning Extraction
9.3 Data Aggregation
9.4 Smart Filtering
9.5 Consumable Analytics
9.6 Stream Processing
9.7 Process orchestration
9.8 Other Solutions

10 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE

10.1 Introduction
10.2 Large Enterprises
10.3 Small and Medium-Sized Enterprises

11 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY END USER

11.1 Introduction
11.2 Government and Defense
11.3 Retail and Ecommerce
11.4 Travel and Hospitality
11.5 Transportation and Logistics
11.6 Telecommunications and IT
11.7 Media and Entertainment
11.8 Manufacturing
11.9 Banking, Financial Services, and Insurance (BFSI)
11.10 Healthcare and Life Sciences
11.11 Energy and Utilities
11.12 Other End Users

12 GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY GEOGRAPHY

12.1 Introduction
12.2 North America
  12.2.1 US
  12.2.2 Canada
  12.2.3 Mexico
12.3 Europe
  12.3.1 Germany
  12.3.2 UK
  12.3.3 Italy
  12.3.4 France
  12.3.5 Spain
  12.3.6 Rest of Europe
12.4 Asia Pacific
  12.4.1 Japan
  12.4.2 China
  12.4.3 India
  12.4.4 Australia
  12.4.5 New Zealand
  12.4.6 South Korea
  12.4.7 Rest of Asia Pacific
12.5 South America
  12.5.1 Argentina
  12.5.2 Brazil
  12.5.3 Chile
  12.5.4 Rest of South America
12.6 Middle East & Africa
  12.6.1 Saudi Arabia
  12.6.2 UAE
  12.6.3 Qatar
  12.6.4 South Africa
  12.6.5 Rest of Middle East & Africa

13 KEY DEVELOPMENTS

13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies

14 COMPANY PROFILING

14.1 Adobe Systems Incorporated
14.2 Brandwatch
14.3 Clarabridge, Inc.
14.4 Crimson Hexagon, Inc.
14.5 Gooddata Corporation
14.6 International Business Machines Corporation
14.7 Netbase Solutions, Inc.
14.8 Oracle Corporation
14.9 Salesforce
14.10 SAS Institute Inc.
14.11 Simply Measured, Inc.
14.12 Sysomos
14.13 Talkwalker Inc.
14.14 Unmetric Inc. (US)
14.15 Digimind (US)

List Of Tables

LIST OF TABLES

Table 1 Global Social Media Analytics Market Outlook, By Region (2014-2023) ($MN)
Table 2 Global Social Media Analytics Market Outlook, By Analytics Type (2014-2023) ($MN)
Table 3 Global Social Media Analytics Market Outlook, By Diagnostic Analytics (2014-2023) ($MN)
Table 4 Global Social Media Analytics Market Outlook, By Predictive Analytics (2014-2023) ($MN)
Table 5 Global Social Media Analytics Market Outlook, By Descriptive Analytics (2014-2023) ($MN)
Table 6 Global Social Media Analytics Market Outlook, By Prescriptive Analytics (2014-2023) ($MN)
Table 7 Global Social Media Analytics Market Outlook, By Deployment Model (2014-2023) ($MN)
Table 8 Global Social Media Analytics Market Outlook, By Cloud (2014-2023) ($MN)
Table 9 Global Social Media Analytics Market Outlook, By On-Premises (2014-2023) ($MN)
Table 10 Global Social Media Analytics Market Outlook, By Component (2014-2023) ($MN)
Table 11 Global Social Media Analytics Market Outlook, By Services (2014-2023) ($MN)
Table 12 Global Social Media Analytics Market Outlook, By Professional Services (2014-2023) ($MN)
Table 13 Global Social Media Analytics Market Outlook, By Managed Services (2014-2023) ($MN)
Table 14 Global Social Media Analytics Market Outlook, By Software (2014-2023) ($MN)
Table 15 Global Social Media Analytics Market Outlook, By Application (2014-2023) ($MN)
Table 16 Global Social Media Analytics Market Outlook, By Customer Experience Management (2014-2023) ($MN)
Table 17 Global Social Media Analytics Market Outlook, By Competitive Intelligence (2014-2023) ($MN)
Table 18 Global Social Media Analytics Market Outlook, By Sales and Marketing Management (2014-2023) ($MN)
Table 19 Global Social Media Analytics Market Outlook, By Public Safety and Law Enforcement (2014-2023) ($MN)
Table 20 Global Social Media Analytics Market Outlook, By Risk Management and Fraud Detection (2014-2023) ($MN)
Table 21 Global Social Media Analytics Market Outlook, By Other Applications (2014-2023) ($MN)
Table 22 Global Social Media Analytics Market Outlook, By Solution (2014-2023) ($MN)
Table 23 Global Social Media Analytics Market Outlook, By Meaning Extraction (2014-2023) ($MN)
Table 24 Global Social Media Analytics Market Outlook, By Data Aggregation (2014-2023) ($MN)
Table 25 Global Social Media Analytics Market Outlook, By Smart Filtering (2014-2023) ($MN)
Table 26 Global Social Media Analytics Market Outlook, By Consumable Analytics (2014-2023) ($MN)
Table 27 Global Social Media Analytics Market Outlook, By Stream Processing (2014-2023) ($MN)
Table 28 Global Social Media Analytics Market Outlook, By Process orchestration (2014-2023) ($MN)
Table 29 Global Social Media Analytics Market Outlook, By Other Solutions (2014-2023) ($MN)
Table 30 Global Social Media Analytics Market Outlook, By Organization Size (2014-2023) ($MN)
Table 31 Global Social Media Analytics Market Outlook, By Large Enterprises (2014-2023) ($MN)
Table 32 Global Social Media Analytics Market Outlook, By Small and Medium-Sized Enterprises (2014-2023) ($MN)
Table 33 Global Social Media Analytics Market Outlook, By End User (2014-2023) ($MN)
Table 34 Global Social Media Analytics Market Outlook, By Government and Defense (2014-2023) ($MN)
Table 35 Global Social Media Analytics Market Outlook, By Retail and Ecommerce (2014-2023) ($MN)
Table 36 Global Social Media Analytics Market Outlook, By Travel and Hospitality (2014-2023) ($MN)
Table 37 Global Social Media Analytics Market Outlook, By Transportation and Logistics (2014-2023) ($MN)
Table 38 Global Social Media Analytics Market Outlook, By Telecommunications and IT (2014-2023) ($MN)
Table 39 Global Social Media Analytics Market Outlook, By Media and Entertainment (2014-2023) ($MN)
Table 40 Global Social Media Analytics Market Outlook, By Manufacturing (2014-2023) ($MN)
Table 41 Global Social Media Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2014-2023) ($MN)
Table 42 Global Social Media Analytics Market Outlook, By Healthcare and Life Sciences (2014-2023) ($MN)
Table 43 Global Social Media Analytics Market Outlook, By Energy and Utilities (2014-2023) ($MN)
Table 44 Global Social Media Analytics Market Outlook, By Other End Users (2014-2023) ($MN)
NOTE: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner.