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Snus Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

January 2023 | 144 pages | ID: S52014093B14EN
IMARC Group

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The global snus market size reached US$ 2.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2028, exhibiting a growth rate (CAGR) of 8.14% during 2023-2028.

Snus refers to a moist, finely ground form of smokeless product that is produced commonly in Sweden from the combination of dried tobacco leaves and salt. Unlike cigarettes, snus is placed behind the lower or upper lip for an extended period of time, which stimulates nicotine from the product. The presence of this component thus assists in reducing stress and anxiety, while acting as a smokeless product. At present, snus is commercially available in varying types, including loose and portion.

Snus Market Trends:
The shifting inclination of consumers toward snus as a safer alternative to various other tobacco-based products, such as smoke pipes, cigars, and cigarettes, can be attributed to the increasing health consciousness and the growing requirement for smokeless tobacco products. While manufacturing snus, the tobacco steam is pasteurized instead of fermentation, which in turn, aids in lowering the rate of oral, pulmonary, respiratory, and pancreatic cancer and mitigating the growth of microbes that generate tobacco-specific nitrosamines. In line with this, the government of various countries are undertaking favorable initiatives and organizing campaigns to sensitize people regarding the hazardous impact of smoking cigarettes, which is further facilitating the demand for snus across the globe. Additionally, the increasing incorporation of herbs in the production of snus, along with their easy availability on both online and offline market channels, including convenience stores, hypermarkets, and e-commerce platforms, is propelling the market growth. Other factors, such as the escalating investments in the research and development activities and strategic collaborations amongst key players for introducing various flavor-infused snus, such as berries, whiskey, spices, cedar, dry fruit, hay, tea, smoky, eucalyptus, and licorice, are creating a positive outlook for the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global snus market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, flavors and distribution channel.

Breakup by Product Type:

Loose Snus
Portion Snus

Breakup by Flavors:

Mint
Berries
Dry Fruit
Others

Breakup by Distribution Channel:

Tobacco Stores
Convenience Stores
Online Retail Stores
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.

Key Questions Answered in This Report:
How has the global snus market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global snus market?
What are the key regional markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the flavors?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global snus market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL SNUS MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Loose Snus
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Portion Snus
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY FLAVORS

7.1 Mint
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Berries
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Dry Fruit
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Others
  7.4.1 Market Trends
  7.4.2 Market Forecast

8 MARKET BREAKUP BY DISTRIBUTION CHANNEL

8.1 Tobacco Stores
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Convenience Stores
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Online Retail Stores
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Others
  8.4.1 Market Trends
  8.4.2 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 North America
  9.1.1 United States
    9.1.1.1 Market Trends
    9.1.1.2 Market Forecast
  9.1.2 Canada
    9.1.2.1 Market Trends
    9.1.2.2 Market Forecast
9.2 Asia-Pacific
  9.2.1 China
    9.2.1.1 Market Trends
    9.2.1.2 Market Forecast
  9.2.2 Japan
    9.2.2.1 Market Trends
    9.2.2.2 Market Forecast
  9.2.3 India
    9.2.3.1 Market Trends
    9.2.3.2 Market Forecast
  9.2.4 South Korea
    9.2.4.1 Market Trends
    9.2.4.2 Market Forecast
  9.2.5 Australia
    9.2.5.1 Market Trends
    9.2.5.2 Market Forecast
  9.2.6 Indonesia
    9.2.6.1 Market Trends
    9.2.6.2 Market Forecast
  9.2.7 Others
    9.2.7.1 Market Trends
    9.2.7.2 Market Forecast
9.3 Europe
  9.3.1 Germany
    9.3.1.1 Market Trends
    9.3.1.2 Market Forecast
  9.3.2 France
    9.3.2.1 Market Trends
    9.3.2.2 Market Forecast
  9.3.3 United Kingdom
    9.3.3.1 Market Trends
    9.3.3.2 Market Forecast
  9.3.4 Italy
    9.3.4.1 Market Trends
    9.3.4.2 Market Forecast
  9.3.5 Spain
    9.3.5.1 Market Trends
    9.3.5.2 Market Forecast
  9.3.6 Russia
    9.3.6.1 Market Trends
    9.3.6.2 Market Forecast
  9.3.7 Others
    9.3.7.1 Market Trends
    9.3.7.2 Market Forecast
9.4 Latin America
  9.4.1 Brazil
    9.4.1.1 Market Trends
    9.4.1.2 Market Forecast
  9.4.2 Mexico
    9.4.2.1 Market Trends
    9.4.2.2 Market Forecast
  9.4.3 Others
    9.4.3.1 Market Trends
    9.4.3.2 Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast

10 SWOT ANALYSIS

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 VALUE CHAIN ANALYSIS

12 PORTERS FIVE FORCES ANALYSIS

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 PRICE ANALYSIS

14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 Altria Group Inc.
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
    14.3.1.3 Financials
    14.3.1.4 SWOT Analysis
  14.3.2 GN Tobacco Sweden AB
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
  14.3.3 Kurbits Snus AB
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
  14.3.4 Mac Baren Tobacco Company (Halberg A/S)
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
  14.3.5 Nordic Snus AB
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
  14.3.6 Philip Morris Products S.A.
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
  14.3.7 Skruf Snus AB
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
  14.3.8 Swedish Match AB
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
    14.3.8.3 Financials

LIST OF TABLES

Table 1: Global: Snus Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Snus Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Snus Market Forecast: Breakup by Flavors (in Million US$), 2023-2028
Table 4: Global: Snus Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Snus Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Snus Market: Competitive Structure
Table 7: Global: Snus Market: Key Players

LIST OF FIGURES

Figure 1: Global: Snus Market: Major Drivers and Challenges
Figure 2: Global: Snus Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Snus Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Snus Market: Breakup by Product Type (in %), 2022
Figure 5: Global: Snus Market: Breakup by Flavors (in %), 2022
Figure 6: Global: Snus Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: Snus Market: Breakup by Region (in %), 2022
Figure 8: Global: Snus (Loose Snus) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Snus (Loose Snus) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Snus (Portion Snus) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Snus (Portion Snus) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Snus (Mint) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Snus (Mint) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Snus (Berries) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Snus (Berries) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Snus (Dry Fruit) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Snus (Dry Fruit) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Snus (Other Flavors) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Snus (Other Flavors) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Snus (Tobacco Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Snus (Tobacco Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Snus (Convenience Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Snus (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Snus (Online Retail Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Snus (Online Retail Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Snus (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Snus (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: North America: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: North America: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: United States: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: United States: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Canada: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Canada: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Asia-Pacific: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Asia-Pacific: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: China: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: China: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Japan: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Japan: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: India: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: India: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: South Korea: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: South Korea: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Australia: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Australia: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Indonesia: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Indonesia: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Others: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Others: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Europe: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Europe: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Germany: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Germany: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: France: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: France: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: United Kingdom: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: United Kingdom: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Italy: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Italy: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Spain: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Spain: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Russia: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Russia: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Others: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Others: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Latin America: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Latin America: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Brazil: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Brazil: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Mexico: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Mexico: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Others: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Others: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Middle East and Africa: Snus Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Middle East and Africa: Snus Market: Breakup by Country (in %), 2022
Figure 76: Middle East and Africa: Snus Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Global: Snus Industry: SWOT Analysis
Figure 78: Global: Snus Industry: Value Chain Analysis
Figure 79: Global: Snus Industry: Porter's Five Forces Analysis


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