Snacks in Tunisia
The snacks category in Tunisia is feeling the harsh impact of very high inflation rates and price increases in 2023. In current value terms, snacks is seeing double-digit growth partly fuelled by higher retail prices. In retail volume terms, snacks is growing at a slightly faster pace than in 2022, but inflation and lower purchasing power are curbing demand and limiting overall growth potential. The launch of several international brands imported from European countries is adding some dynamism.
Euromonitor International's Snacks in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Snacks in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SNACKS IN TUNISIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar shortages negatively impact local production
Rising prices driven up by higher cocoa prices
Budgetary pressures reduce demand
PROSPECTS AND OPPORTUNITIES
Illicit trade to remain a key part of chocolate confectionery
Tablets to remain the dominant category
Economic issues and smuggling to constrain growth opportunities
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Competition intensifies between smuggled and legally imported brands
Gum is dominated by local brands
Widespread distribution benefits gum category
PROSPECTS AND OPPORTUNITIES
Domestic brands to continue dominance over forthcoming period
Local companies to focus on innovation
Traditional grocery retailers will remain the most important distribution channels
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Gum: % Value 2019-2023
Table 29 LBN Brand Shares of Gum: % Value 2020-2023
Table 30 Distribution of Gum by Format: % Value 2018-2023
Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
Table 32 Forecast Sales of Gum by Category: Value 2023-2028
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pastilles, gummies, jellies and chews records strongest value and volume growth in 2023
Domestic players dominate category
Imported products battling to make inroads
PROSPECTS AND OPPORTUNITIES
Positive performance expected over the forecast period
Traditional retailers will continue to lead distribution over the forthcoming period
Sugar-free and “light” sugar confectionery is expected to gain share
CATEGORY DATA
Summary 2 Other Sugar Confectionery by Product Type: 2023
Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Choco Tom wafer launches from Sociйtй l'Appetissante SARL
Snack bars emerges as the new star product
Expansion of low-priced Algerian brands in 2023
PROSPECTS AND OPPORTUNITIES
Bright outlook for the category
Further unit price growth expected in upcoming period
Dried fruit to record strong value growth
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 55 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 56 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 57 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 58 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 60 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 61 Distribution of Snack Bars by Format: % Value 2018-2023
Table 62 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium foreign brands attracted into Tunisia
Traditional retailers dominate sales
London Dairy gains further retail value share
PROSPECTS AND OPPORTUNITIES
Sugar-free and organic products to emerge
Artisanal ice cream expected to perform well as foodservice outlets expand
GIPA will keep dominating ice cream and frozen desserts in Tunisia
CATEGORY DATA
Table 67 Sales of Ice Cream by Category: Volume 2018-2023
Table 68 Sales of Ice Cream by Category: Value 2018-2023
Table 69 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 70 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 71 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 72 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 73 Distribution of Ice Cream by Format: % Value 2018-2023
Table 74 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 75 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Potato chips is always the first choice for Tunisians
Savoury biscuits category under development
Stronger focus on social media advertising
PROSPECTS AND OPPORTUNITIES
Steady performance expected over forthcoming period
Health and wellness trend to drive consumer choices in savoury snacks
Cerealis SA will maintain lead in savoury snacks
CATEGORY DATA
Table 78 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 79 Sales of Savoury Snacks by Category: Value 2018-2023
Table 80 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 83 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 84 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 85 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 86 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar shortages negatively impact local production
Rising prices driven up by higher cocoa prices
Budgetary pressures reduce demand
PROSPECTS AND OPPORTUNITIES
Illicit trade to remain a key part of chocolate confectionery
Tablets to remain the dominant category
Economic issues and smuggling to constrain growth opportunities
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Competition intensifies between smuggled and legally imported brands
Gum is dominated by local brands
Widespread distribution benefits gum category
PROSPECTS AND OPPORTUNITIES
Domestic brands to continue dominance over forthcoming period
Local companies to focus on innovation
Traditional grocery retailers will remain the most important distribution channels
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Gum: % Value 2019-2023
Table 29 LBN Brand Shares of Gum: % Value 2020-2023
Table 30 Distribution of Gum by Format: % Value 2018-2023
Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
Table 32 Forecast Sales of Gum by Category: Value 2023-2028
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pastilles, gummies, jellies and chews records strongest value and volume growth in 2023
Domestic players dominate category
Imported products battling to make inroads
PROSPECTS AND OPPORTUNITIES
Positive performance expected over the forecast period
Traditional retailers will continue to lead distribution over the forthcoming period
Sugar-free and “light” sugar confectionery is expected to gain share
CATEGORY DATA
Summary 2 Other Sugar Confectionery by Product Type: 2023
Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Choco Tom wafer launches from Sociйtй l'Appetissante SARL
Snack bars emerges as the new star product
Expansion of low-priced Algerian brands in 2023
PROSPECTS AND OPPORTUNITIES
Bright outlook for the category
Further unit price growth expected in upcoming period
Dried fruit to record strong value growth
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 55 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 56 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 57 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 58 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 60 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 61 Distribution of Snack Bars by Format: % Value 2018-2023
Table 62 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium foreign brands attracted into Tunisia
Traditional retailers dominate sales
London Dairy gains further retail value share
PROSPECTS AND OPPORTUNITIES
Sugar-free and organic products to emerge
Artisanal ice cream expected to perform well as foodservice outlets expand
GIPA will keep dominating ice cream and frozen desserts in Tunisia
CATEGORY DATA
Table 67 Sales of Ice Cream by Category: Volume 2018-2023
Table 68 Sales of Ice Cream by Category: Value 2018-2023
Table 69 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 70 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 71 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 72 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 73 Distribution of Ice Cream by Format: % Value 2018-2023
Table 74 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 75 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Potato chips is always the first choice for Tunisians
Savoury biscuits category under development
Stronger focus on social media advertising
PROSPECTS AND OPPORTUNITIES
Steady performance expected over forthcoming period
Health and wellness trend to drive consumer choices in savoury snacks
Cerealis SA will maintain lead in savoury snacks
CATEGORY DATA
Table 78 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 79 Sales of Savoury Snacks by Category: Value 2018-2023
Table 80 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 83 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 84 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 85 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 86 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
