Snacks in Pakistan
Aggressive inflation has reduced consumer purchasing power in 2023, prompting shifts on the demand and supply side. Consumers are opting for more affordable snack options and are seeking substitutes for higher-priced products. To address this trend, manufacturers are focusing on developing cost-effective snacks that offer value for money. Additionally, there is a growing emphasis on reducing packaging costs, but without compromising product quality or safety. This has involved streamlining packa...
Euromonitor International's Snacks in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Snacks in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SNACKS IN PAKISTAN
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising inflation has negatively impacted packaging size and quality
Consumer shift towards clean eating
Bite-sized chocolate/indulgence expands
PROSPECTS AND OPPORTUNITIES
Premium brands gradually gaining popularity
Sustainability is gaining prominence among affluent consumers
E-commerce sales fall during summer period
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar-free chewing gum attracts new audience in Pakistan
Ban on imports removed in 2023
Wider distribution supports gum category
PROSPECTS AND OPPORTUNITIES
Opportunity for healthier products with natural ingredients
Hilal Confectionery to retain dominance of gum in Pakistan
Marketing strategies to focus on social media
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Gum: % Value 2019-2023
Table 29 LBN Brand Shares of Gum: % Value 2020-2023
Table 30 Distribution of Gum by Format: % Value 2018-2023
Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
Table 32 Forecast Sales of Gum by Category: Value 2023-2028
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar confectionery remains resilient as affordability is major issue
Boiled sweets retain largest share of sugar confectionery
Smaller pack sizes prove attractive as household budgets are squeezed
PROSPECTS AND OPPORTUNITIES
Healthier gum consumption driven by a thirst for knowledge and reading labels
Manufacturers produce new and innovative products
Small local grocers will remain vital to distribution
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Plain biscuits remain firm favourite at tea time
English Biscuits Manufacturers (Pvt) retains leading position
Fruit snacks and snack bars still garner little attention
PROSPECTS AND OPPORTUNITIES
Shift towards healthy eating promotes sales of protein/energy bars
Digital culture to support e-commerce sales
Consumers demand on-the-go impulse snacks
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 55 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 56 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 57 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 58 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream parlours witness mixed fortunes
Steep inflation forces prices up and hinders ice cream consumption
Unilever retains firm lead in ice cream
PROSPECTS AND OPPORTUNITIES
Urbanisation will drive demand for premium ice cream
Better storage and distribution required to promote e-commerce
Consumers will seek out healthier ice cream options
CATEGORY DATA
Table 61 Sales of Ice Cream by Category: Volume 2018-2023
Table 62 Sales of Ice Cream by Category: Value 2018-2023
Table 63 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 64 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 65 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 66 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 67 Distribution of Ice Cream by Format: % Value 2018-2023
Table 68 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 69 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 70 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 71 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation leads to greater diversity of formats
New flavours emerge in savoury snacks
PepsiCo Inc retains lead in savoury snacks
PROSPECTS AND OPPORTUNITIES
Digital marketing strategies to become more important
Smaller convenience packs to fuel on-the-go lifestyles
Shift towards sustainable packaging
CATEGORY DATA
Table 72 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 77 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 78 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 79 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 80 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 81 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising inflation has negatively impacted packaging size and quality
Consumer shift towards clean eating
Bite-sized chocolate/indulgence expands
PROSPECTS AND OPPORTUNITIES
Premium brands gradually gaining popularity
Sustainability is gaining prominence among affluent consumers
E-commerce sales fall during summer period
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar-free chewing gum attracts new audience in Pakistan
Ban on imports removed in 2023
Wider distribution supports gum category
PROSPECTS AND OPPORTUNITIES
Opportunity for healthier products with natural ingredients
Hilal Confectionery to retain dominance of gum in Pakistan
Marketing strategies to focus on social media
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Gum: % Value 2019-2023
Table 29 LBN Brand Shares of Gum: % Value 2020-2023
Table 30 Distribution of Gum by Format: % Value 2018-2023
Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
Table 32 Forecast Sales of Gum by Category: Value 2023-2028
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar confectionery remains resilient as affordability is major issue
Boiled sweets retain largest share of sugar confectionery
Smaller pack sizes prove attractive as household budgets are squeezed
PROSPECTS AND OPPORTUNITIES
Healthier gum consumption driven by a thirst for knowledge and reading labels
Manufacturers produce new and innovative products
Small local grocers will remain vital to distribution
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Plain biscuits remain firm favourite at tea time
English Biscuits Manufacturers (Pvt) retains leading position
Fruit snacks and snack bars still garner little attention
PROSPECTS AND OPPORTUNITIES
Shift towards healthy eating promotes sales of protein/energy bars
Digital culture to support e-commerce sales
Consumers demand on-the-go impulse snacks
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 55 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 56 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 57 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 58 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream parlours witness mixed fortunes
Steep inflation forces prices up and hinders ice cream consumption
Unilever retains firm lead in ice cream
PROSPECTS AND OPPORTUNITIES
Urbanisation will drive demand for premium ice cream
Better storage and distribution required to promote e-commerce
Consumers will seek out healthier ice cream options
CATEGORY DATA
Table 61 Sales of Ice Cream by Category: Volume 2018-2023
Table 62 Sales of Ice Cream by Category: Value 2018-2023
Table 63 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 64 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 65 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 66 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 67 Distribution of Ice Cream by Format: % Value 2018-2023
Table 68 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 69 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 70 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 71 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation leads to greater diversity of formats
New flavours emerge in savoury snacks
PepsiCo Inc retains lead in savoury snacks
PROSPECTS AND OPPORTUNITIES
Digital marketing strategies to become more important
Smaller convenience packs to fuel on-the-go lifestyles
Shift towards sustainable packaging
CATEGORY DATA
Table 72 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 77 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 78 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 79 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 80 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 81 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
