Snacks in North Macedonia
Snacks continues to make a robust recovery in 2023. Consumer demand for snacks is stabilising and the category is much closer to pre-pandemic sales in retail volume terms, which should be reached in 2024. Snacks is among the most dynamic packaged food categories in the country and is witnessing a significant number of key new launches. Innovation keeps adding value to products and is nurturing the category towards greater premiumisation.
Euromonitor International's Snacks in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Snacks in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SNACKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Upbeat performance driven by new product developments
Premiumisation trend gains pace
Seasonal chocolate outperforms other categories
PROSPECTS AND OPPORTUNITIES
Moderate value growth in forecast period
Seasonal chocolate to grow from small base
Tablets faces slowdown due to maturity
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gum enjoys mild recovery
Health and wellness trend is hampering gum consumption
Chewing gum is dominant choice in gum
PROSPECTS AND OPPORTUNITIES
Shrinking consumer base to limit gum consumption
Health and environmental concerns will dent gum appeal
Chewing gum is dependent on further innovation
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar confectionery consumption still under pressure
Medicated confectionery benefits from wider brand choice
Boiled sweets and liquorice face weak growth
PROSPECTS AND OPPORTUNITIES
Sugar confectionery faces further decline in consumption
Growing health awareness will fuel product development
More challenging period for sugar confectionery manufacturers
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand rebounds despite high inflation
Better-for-you products are prospering
New extensions launched to revive existing brands
PROSPECTS AND OPPORTUNITIES
Moderate growth lies ahead for sweet biscuits, snack bars and fruit snacks
Dried fruits to enjoy robust growth
Fitness culture and health awareness to drive protein/energy bars category
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream enjoys solid volume growth
Single portion ice cream makes a comeback
Dynamism driven by product development
PROSPECTS AND OPPORTUNITIES
Slower period of growth ahead
Good prospects for single portion water ice cream
Cermat doo to construct new production plant
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2018-2023
Table 69 Sales of Ice Cream by Category: Value 2018-2023
Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Savoury snacks fully recovers from pandemic
Health trend drives sales of nuts, seeds and trail mixes
Savoury biscuits gets a healthy makeover
PROSPECTS AND OPPORTUNITIES
Savoury snacks to post moderate volume and value growth
Nuts, seeds and trail mixes promises to be high growth category
Some better-for-you snacks face challenges
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Upbeat performance driven by new product developments
Premiumisation trend gains pace
Seasonal chocolate outperforms other categories
PROSPECTS AND OPPORTUNITIES
Moderate value growth in forecast period
Seasonal chocolate to grow from small base
Tablets faces slowdown due to maturity
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gum enjoys mild recovery
Health and wellness trend is hampering gum consumption
Chewing gum is dominant choice in gum
PROSPECTS AND OPPORTUNITIES
Shrinking consumer base to limit gum consumption
Health and environmental concerns will dent gum appeal
Chewing gum is dependent on further innovation
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar confectionery consumption still under pressure
Medicated confectionery benefits from wider brand choice
Boiled sweets and liquorice face weak growth
PROSPECTS AND OPPORTUNITIES
Sugar confectionery faces further decline in consumption
Growing health awareness will fuel product development
More challenging period for sugar confectionery manufacturers
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand rebounds despite high inflation
Better-for-you products are prospering
New extensions launched to revive existing brands
PROSPECTS AND OPPORTUNITIES
Moderate growth lies ahead for sweet biscuits, snack bars and fruit snacks
Dried fruits to enjoy robust growth
Fitness culture and health awareness to drive protein/energy bars category
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream enjoys solid volume growth
Single portion ice cream makes a comeback
Dynamism driven by product development
PROSPECTS AND OPPORTUNITIES
Slower period of growth ahead
Good prospects for single portion water ice cream
Cermat doo to construct new production plant
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2018-2023
Table 69 Sales of Ice Cream by Category: Value 2018-2023
Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Savoury snacks fully recovers from pandemic
Health trend drives sales of nuts, seeds and trail mixes
Savoury biscuits gets a healthy makeover
PROSPECTS AND OPPORTUNITIES
Savoury snacks to post moderate volume and value growth
Nuts, seeds and trail mixes promises to be high growth category
Some better-for-you snacks face challenges
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
