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Snacks in Kazakhstan

July 2023 | 63 pages | ID: S099BA9DD54FEN
Euromonitor International Ltd

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There was a significant increase in the price of food products, including in the snacks category, in Kazakhstan in 2022. The confectionery and sweet biscuits categories showed the most growth in value terms, as manufacturers had problems with the supply of raw materials and prices rose. In 2023, prices have continued to rise in the snacks market, but not at such a rapid pace as in the previous year. Within a still price sensitive economy, there is a lower demand for non-essential goods, which is...

Euromonitor International's Snacks in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SNACKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slow revival
Brand competition intensifies
Rakhat retains lead, while KDV Group OOO is strengthening its position
PROSPECTS AND OPPORTUNITIES
Sales growth will be held back by high prices
Future lies outside the box
Chocolate with toys to see more positive performance
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gum category sees a positive sales trend
Gum remains dependent on imports
The trend for health retains its relevance
PROSPECTS AND OPPORTUNITIES
Population growth a driver for the gum category
Price growth in the gum category expected to be moderate
Entry into market difficult for new players
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Gum: % Value 2019-2023
Table 29 LBN Brand Shares of Gum: % Value 2020-2023
Table 30 Distribution of Gum by Format: % Value 2018-2023
Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
Table 32 Forecast Sales of Gum by Category: Value 2023-2028
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Problems with shortage of raw materials
The trend towards healthier eating is on the rise
The share of Russian brands increases
PROSPECTS AND OPPORTUNITIES
Sugar confectionery will remain expensive
The toffees, caramels and nougat category will stagnate
The local company, Bayan Sulu AO, to retain its sales lead
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
The sweet biscuits category is growing in volume terms
The wafers category sees falling volumes
The Milka brand has expanded its product range
PROSPECTS AND OPPORTUNITIES
Sweet biscuits to continue to benefit from role as an alternative to more expensive confectionery
Plain biscuits offers growth potential in challenging economic conditions
Competition between players to intensify
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 55 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 56 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 57 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 58 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 59 Distribution of Snack Bars by Format: % Value 2018-2023
Table 60 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales are back on track
The take-home dairy ice cream category is expanding
The share of local production is growing
PROSPECTS AND OPPORTUNITIES
Low-priced segment brands will be more relevant
The production potential in the country is increasing
Plant-based ice cream development prospects
CATEGORY DATA
Table 65 Sales of Ice Cream by Category: Volume 2018-2023
Table 66 Sales of Ice Cream by Category: Value 2018-2023
Table 67 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 68 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 70 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 71 Distribution of Ice Cream by Format: % Value 2018-2023
Table 72 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 73 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 74 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price remains a key issue
Innovative products generate interest
The share of Russian brands increases in the savoury snacks category
PROSPECTS AND OPPORTUNITIES
The development of modern trade contributes to the growth of savoury snacks
Interest in the popcorn category will be stable
The meat snacks and seafood snacks categories offer growth potential
CATEGORY DATA
Table 76 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 77 Sales of Savoury Snacks by Category: Value 2018-2023
Table 78 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 79 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 80 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 81 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 82 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 83 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 84 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 85 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 86 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028


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