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Snacks in Japan

May 2024 | 78 pages | ID: S86742A3A0FFEN
Euromonitor International Ltd

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Snacks is set to see an increase in sales in retail current value terms in 2023, mainly due to increases in unit prices across all snacks categories. Although many manufacturers had already implemented price increases in 2022, the costs of raw materials, logistics, and energy continue to rise, and it is becoming inevitable that many manufacturers will raise their prices again in 2023. Several major manufacturers have already announced price increases, with many implementing increases between Feb...

Euromonitor International's Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Snacks in Japan
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

SNACKS IN JAPAN
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
APPENDIX
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Price rises on food and other necessities negatively impact retail volume sales of chocolate confectionery
Boxed assortments sees a strong rebound thanks to lifting of COVID-19 restrictions
Launch of health-oriented products by major players continues
PROSPECTS AND OPPORTUNITIES
Utilising social networks and creating diverse ways to celebrate Valentine’s Day to try and sustain sales
Launching new flavours and collaborating with famous content will remain key to attract consumers
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Gum continues to suffer from mask-wearing, hybrid working, decline in smoking population, and competition with other snacks
Lotte continues to focus on functional gum and researches different benefits of gum
A focus on products with health claims
PROSPECTS AND OPPORTUNITIES
Manufacturers shift their focus to other snacks, as gum is not expected to recover
Collaboration with popular content and celebrities set to continue
Manufacturers likely to focus on creating new value for gum
CATEGORY DATA
Table 85 Sales of Gum by Category: Volume 2018-2023
Table 86 Sales of Gum by Category: Value 2018-2023
Table 87 Sales of Gum by Category: % Volume Growth 2018-2023
Table 88 Sales of Gum by Category: % Value Growth 2018-2023
Table 89 Sales of Gum by Flavour: Rankings 2018-2023
Table 90 NBO Company Shares of Gum: % Value 2019-2023
Table 91 LBN Brand Shares of Gum: % Value 2020-2023
Table 92 Distribution of Gum by Format: % Value 2018-2023
Table 93 Forecast Sales of Gum by Category: Volume 2023-2028
Table 94 Forecast Sales of Gum by Category: Value 2023-2028
Table 95 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases and mask-wearing hinder volume sales of sugar confectionery
Gummies boom in Japan drives sales of pastilles, gummies, jellies and chews
Retro-themed products bring a needed distraction in an era filled with uncertainty
PROSPECTS AND OPPORTUNITIES
New innovations likely to remain frequent in sugar confectionery
Health and beauty as potential sales drivers
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 25 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 26 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 29 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 32 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail current value increase mainly driven by price rises
Prominent shrinkflation in sweet biscuits to remain competitive
Blurring of the line between snacks and meals
PROSPECTS AND OPPORTUNITIES
Launch of new flavours and concepts likely to continue
More players likely to enter the health and wellness segment
CATEGORY DATA
Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 43 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 45 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 46 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 47 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 48 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 50 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 51 Distribution of Snack Bars by Format: % Value 2018-2023
Table 52 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases and lifting of restrictions negatively impact ice cream retail volume sales
Lotte remains the leading player in ice cream, and frequently launches innovative or collaborative products
Retro-themed products gain momentum as they bring consumers back to the “good old days”
PROSPECTS AND OPPORTUNITIES
Cross-brand collaborations will be one strategy used to drive sales of ice cream
More value-added products expected to be seen in the market
CATEGORY DATA
Table 57 Sales of Ice Cream by Category: Volume 2018-2023
Table 58 Sales of Ice Cream by Category: Value 2018-2023
Table 59 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 60 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 62 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 63 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 64 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 69 Distribution of Ice Cream by Format: % Value 2018-2023
Table 70 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 71 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases lead to growth in value terms but a decline in volume terms in 2023
Manufacturers launch value-added products to combat losses in profits
Calbee continues to focus on flavour and texture innovation and increasing brand value through special ingredients
PROSPECTS AND OPPORTUNITIES
Launches of seasonal or time-limited flavours and products with unique concepts likely to continue
Shift toward sustainable packaging has slowed, but is likely to resume in the forecast period
Manufacturers likely to offer healthier options to sustain profits and attract health-conscious consumers
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 74 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 75 Sales of Savoury Snacks by Category: Value 2018-2023
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 80 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028


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