Snacks in Georgia
Snacks in Georgia is facing ongoing challenges in 2023 caused by external influences, including the war in Ukraine, higher production costs and rising inflation. Multiple categories have seen rising unit prices, with manufacturers leveraging discounts and promotional support to maintain sales volumes. In snacks overall, retail volume growth is expected to be lower in 2023, compared to 2022, as consumers cut back on consumption. Nevertheless, the arrival of Russians and short-term tourist visitor...
Euromonitor International's Snacks in Georgia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Snacks in Georgia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SNACKS IN GEORGIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressure leads to price increases
Tourism recovery and migrant flows boost chocolate consumption
International heavyweights focus on core brands
PROSPECTS AND OPPORTUNITIES
Positive growth period ahead as players adapt to ongoing economic challenges
Countlines and tablets to remain most popular choice
Modern channel to expand in rural areas
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gum category begins to make a recovery
Better trading conditions spur promotional activity and product launches
Major players see a resolution to the 2022 supply chain disruptions
PROSPECTS AND OPPORTUNITIES
Category growth dependent on heavier marketing investment
E-commerce gum sales to remain limited
Bubble gum category to lose share to chewing gum
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar confectionery remains resilient in face of price rises
Pre-packaged options gain popularity
Competition remains fierce in sugar confectionery
PROSPECTS AND OPPORTUNITIES
Sugar confectionery to enjoy solid growth as firm favourite in Georgia
Product development is key to growth momentum
Health concerns among younger generations and parents may stifle growth
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience trend and at-home consumption drives solid volume growth
Lack of innovation limits overall category potential
Leading players secure positions in fragmented category
PROSPECTS AND OPPORTUNITIES
Robust performance in sweet biscuits, snack bars and fruit snacks
Convenience and health positioning to bring snack bars to the fore
Sweet biscuits to remain fragmented, yet competitive category
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream sales enjoy robust, but slower performance
Dairy ice cream is preferred option among Georgians
Local players lead the ice cream category
PROSPECTS AND OPPORTUNITIES
Mature category will cater to more sophisticated tastes
Modern channel to take a bigger scoop of ice cream sales
Healthier options to remain a niche
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2018-2023
Table 69 Sales of Ice Cream by Category: Value 2018-2023
Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
External challenges pose a lesser threat to savoury snacks category in 2023
Salty snacks remain a firm favourite
PepsiCo Inc retains strong leadership of savoury snacks
PROSPECTS AND OPPORTUNITIES
Robust growth prospects for savoury snacks
Competition set to intensify in potato chips as smaller players and private label up their game
Health and wellness to remain an emerging trend
CATEGORY DATA
Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressure leads to price increases
Tourism recovery and migrant flows boost chocolate consumption
International heavyweights focus on core brands
PROSPECTS AND OPPORTUNITIES
Positive growth period ahead as players adapt to ongoing economic challenges
Countlines and tablets to remain most popular choice
Modern channel to expand in rural areas
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gum category begins to make a recovery
Better trading conditions spur promotional activity and product launches
Major players see a resolution to the 2022 supply chain disruptions
PROSPECTS AND OPPORTUNITIES
Category growth dependent on heavier marketing investment
E-commerce gum sales to remain limited
Bubble gum category to lose share to chewing gum
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar confectionery remains resilient in face of price rises
Pre-packaged options gain popularity
Competition remains fierce in sugar confectionery
PROSPECTS AND OPPORTUNITIES
Sugar confectionery to enjoy solid growth as firm favourite in Georgia
Product development is key to growth momentum
Health concerns among younger generations and parents may stifle growth
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience trend and at-home consumption drives solid volume growth
Lack of innovation limits overall category potential
Leading players secure positions in fragmented category
PROSPECTS AND OPPORTUNITIES
Robust performance in sweet biscuits, snack bars and fruit snacks
Convenience and health positioning to bring snack bars to the fore
Sweet biscuits to remain fragmented, yet competitive category
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream sales enjoy robust, but slower performance
Dairy ice cream is preferred option among Georgians
Local players lead the ice cream category
PROSPECTS AND OPPORTUNITIES
Mature category will cater to more sophisticated tastes
Modern channel to take a bigger scoop of ice cream sales
Healthier options to remain a niche
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2018-2023
Table 69 Sales of Ice Cream by Category: Value 2018-2023
Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
External challenges pose a lesser threat to savoury snacks category in 2023
Salty snacks remain a firm favourite
PepsiCo Inc retains strong leadership of savoury snacks
PROSPECTS AND OPPORTUNITIES
Robust growth prospects for savoury snacks
Competition set to intensify in potato chips as smaller players and private label up their game
Health and wellness to remain an emerging trend
CATEGORY DATA
Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
