Snacks in Belgium

July 2024 | 72 pages | ID: S3C94D0FED2BEN
Euromonitor International Ltd

Abstracts

While the pressure on consumer purchasing power remained high in 2024, the price of snacks began to stabilise in Belgium, following two consecutive years of strong price increases. Price stabilisation was an important determinant of consumer demand in 2024, driving moderate volume growth. At the same time, the trend towards indulgence and healthy snacking were relevant factors too amid increasingly busy lifestyles. Most snacks categories registered slight volume growth in 2024 with the exception...

Euromonitor International's Snacks in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Snacks in Belgium
Euromonitor International
July 2024

LIST OF CONTENTS AND TABLES

SNACKS IN BELGIUM
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN BELGIUM
KEY DATA FINDINGS

2024 DEVELOPMENTS

Rising price of cocoa stifles volume sales
Healthy indulgence trend shapes category
Private label gains value share
PROSPECTS AND OPPORTUNITIES
High cocoa prices to dampen volume sales in initial years
Healthy indulgences sought out in the mainstream
Demand for premium products to gain share
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2024
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
GUM IN BELGIUM
KEY DATA FINDINGS

2024 DEVELOPMENTS

Gum reports positive volume growth
Innovation and on-the-go consumption drive chewing gum sales
Slightly negative performance for bubble gum
PROSPECTS AND OPPORTUNITIES
More sophisticated benefits sought out as sugar-free becomes the norm
Impulse buys stimulated by on the go lifestyles
Bubble gum volume sales to decline
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2019-2024
Table 26 Sales of Gum by Category: Value 2019-2024
Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
Table 28 Sales of Gum by Category: % Value Growth 2019-2024
Table 29 Sales of Gum by Flavour: Rankings 2019-2024
Table 30 NBO Company Shares of Gum: % Value 2020-2024
Table 31 LBN Brand Shares of Gum: % Value 2021-2024
Table 32 Distribution of Gum by Format: % Value 2019-2024
Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
Table 34 Forecast Sales of Gum by Category: Value 2024-2029
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SUGAR CONFECTIONERY IN BELGIUM
KEY DATA FINDINGS

2024 DEVELOPMENTS

Static volume growth as purchasing power recovers slightly
Health and wellness positioning is key for success
Sustainability is a key focus for sugar confectionery
PROSPECTS AND OPPORTUNITIES
Recovery of impulse shopping to support category growth
Heavier focus on health benefits in the years ahead
Leading manufacturers to strengthen their position
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2024
Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BELGIUM
KEY DATA FINDINGS

2024 DEVELOPMENTS

Sweet biscuits is challenged by higher input costs
Growing demand for protein/energy bars
Healthy snacking supports cereal bars and fruit snacks
PROSPECTS AND OPPORTUNITIES
Flat performance for sweet biscuits
High protein claims to keep gaining ground
Healthy snacking to favour cereal bars and fruit and nut bars
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
ICE CREAM IN BELGIUM
KEY DATA FINDINGS

2024 DEVELOPMENTS

Ice cream witnessed volume growth in 2024
Single portion dairy ice cream performs well
Plant-based is the fastest growing category in 2024
PROSPECTS AND OPPORTUNITIES
Ice cream to maintain steady volume growth
Unpackaged ice cream to perform well in foodservice channel
Plant-based ice cream to continue developing
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2019-2024
Table 70 Sales of Ice Cream by Category: Value 2019-2024
Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SAVOURY SNACKS IN BELGIUM
KEY DATA FINDINGS

2024 DEVELOPMENTS

Slight volume growth for savoury snacks
Vegetable, pulse and bread chips enjoy moderate growth
Innovation drives sales in savoury snacks
PROSPECTS AND OPPORTUNITIES
Volume sales to grow for savoury snacks
Consumer expenditure to gain momentum in foodservice
Health and wellness-driven innovation to boost sales
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2024
Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029