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Smart TV Market By Resolution Type (8K TV, HDTV, FULL HDTV, 4K UHD TV) , By Screen Type (Curved Screen, Flat Screen) By Application (Commercial, Household) By Panel Type (Liquid Crystal Display (LCD, Light Emitting Diode (LED) , Organic Light Emitting Diode (OLED) , Quantum Dot Light Emitting Diode (QLED)) By Platform (Android, Roku, WebOS, MyHomeScreen, Tizen OS, IOS) By Distribution Channel (Online, Offline) : Global Opportunity Analysis and Industry Forecast, 2024-2033

July 2024 | 250 pages | ID: S1DA72B80A95EN
Allied Market Research

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Smart TV Market

The smart TV market was valued at $202.8 billion in 2023 and is projected t%li%reach $497.3 billion by 2033, growing at a CAGR of 9.5% from 2024 t%li%2033.

A smart TV is a cutting-edge version of television sets with integrated Internet and interactive Web 2.0 features. The TV enables direct web browsing, social networking platform interaction, application access, and vide%li%streaming across several online services. Owing t%li%advancements in technology, features such as voice recognition, gesture control, and AI integration are becoming mainstream in smart TVs.

The rapid proliferation of OTT content providers is a major driver of the smart TV market as the TV allows users t%li%stream the content without the requirement for traditional cable or satellite subscriptions. Moreover, availability of innovative attributes in smart TVs such as enhanced display technology, color accuracy, improved picture quality, and contrast are boosting the demand for smart TVs. Several ingenious smart TVs are trending in the market currently. These include foldable TV, transparent micro-LED TV, and frame TV.

Despite its popularity, the smart TV market faces certain restraints in its development. The primary restraint of the market is the excessive cost of smart TVs with premium features, which limits the consumer base for the market. Moreover, the deployment of built-in microphones, cameras, and tracking technologies raises privacy concerns regarding data security breaches and unauthorized access t%li%personal information. This deters several consumers from the adoption of smart TVs. For instance, the researchers from Bitdefender, a leader in cybersecurity software, recently exposed vulnerabilities in LG webOS, the operating system for smart TVs by LG.

Segment Review

The smart TV market is segmented int%li%resolution type, screen type, application, panel type, platform, distribution channel, and region. On the basis of resolution type, the market is divided int%li%8K TV, HDTV, FULL HDTV, and 4K UHD TV. By screen type, it is bifurcated int%li%curved screen and flat screen. As per application, it is classified int%li%commercial and household. Depending on panel type, it is categorized int%li%liquid crystal display (LCD), light emitting diode (LED), organic light emitting diode (OLED), and quantum dot light emitting diode (QLED). According t%li%platform, it is segmented int%li%android, Roku, WebOS, MyHomeScreen, Tizen OS, and IOS. By distribution channel, it is bifurcated int%li%online and offline. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

On the basis of resolution type, the FULL HDTV segment maintains a prominent share in the market.

By screen type, the flat screen segment garners the attention of consumers.

As per application, the commercial segment is emerging in the smart TV market.

Depending on panel type, the quantum dot light emitting diode (QLED) is projected t%li%dominate the market in coming years.

According t%li%platform, the android segment dominates the market.

By distribution channel, the online segment is gaining traction of consumers.

Region wise, the market is witnessing a rapid development in Asia-Pacific.

Competition Analysis

The major players operating in the global smart TV market include Haier Inc., Intex Technologies, Koninklijke Philips N.V., LG Electronics, Panasonic Corporation, Samsung Electronics Co. Ltd, Sansui Electric Co. Ltd, Sony Corporation, TCL Electronics Holdings Limited, Toshiba Solutions Corporation, and Hisense International. These players have adopted various key developmental strategies such as business expansion, new product launches, and partnerships t%li%strengthen their foothold in the market.

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      • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting t%li%16 analyst hours t%li%solve questions, and post-sale queries)
    • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent t%li%3 working days of free work, applicable once)
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Possible Customization with this report (with additional cost and timeline, please talk t%li%the sales executive t%li%know more)
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Key Market Segments

By Resolution Type
  • 8K TV
  • HDTV
  • FULL HDTV
  • 4K UHD TV
By Screen Type
  • Curved Screen
  • Flat Screen
By Application
  • Commercial
  • Household
By Panel Type
  • Liquid Crystal Display (LCD
  • Light Emitting Diode (LED)
  • Organic Light Emitting Diode (OLED)
  • Quantum Dot Light Emitting Diode (QLED)
By Platform
  • Android
  • Roku
  • WebOS
  • MyHomeScreen
  • Tizen OS
  • IOS
By Distribution Channel
  • Online
  • Offline
By Region
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Russia
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Thailand
  • Malaysia
  • Indonesia
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • South Africa
  • Saudi Arabia
  • UAE
  • Argentina
  • Rest of LAMEA
  • Key Market Players
  • Haier Inc.
  • Intex Technologies
  • Koninklijke Philips N.V.
  • LG Electronics
  • Panasonic Corporation
  • Samsung Electronics Co. Ltd
  • Sansui Electric Co. Ltd
  • Sony Corporation
  • TCL Electronics Holdings Limited
  • Toshiba Digital Solutions Corporation
  • Hisense International
CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
  1.4.1. Primary Research
  1.4.2. Secondary Research
  1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET LANDSCAPE

3.1. Market Definition and Scope
3.2. Key Findings
  3.2.1. Top Investment Pockets
  3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
  3.3.1. Bargaining Power of Suppliers
  3.3.2. Threat of New Entrants
  3.3.3. Threat of Substitutes
  3.3.4. Competitive Rivalry
  3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
  3.4.1. Drivers
  3.4.2. Restraints
  3.4.3. Opportunities

CHAPTER 4: OUTDOOR CUSHIONS MARKET, BY TYPE

4.1. Market Overview
  4.1.1 Market Size and Forecast, By Type
4.2. Inflatable Cushion
  4.2.1. Key Market Trends, Growth Factors and Opportunities
  4.2.2. Market Size and Forecast, By Region
  4.2.3. Market Share Analysis, By Country
4.3. EVA Foam Cushion
  4.3.1. Key Market Trends, Growth Factors and Opportunities
  4.3.2. Market Size and Forecast, By Region
  4.3.3. Market Share Analysis, By Country
4.4. Others
  4.4.1. Key Market Trends, Growth Factors and Opportunities
  4.4.2. Market Size and Forecast, By Region
  4.4.3. Market Share Analysis, By Country

CHAPTER 5: OUTDOOR CUSHIONS MARKET, BY APPLICATION

5.1. Market Overview
  5.1.1 Market Size and Forecast, By Application
5.2. Picnic
  5.2.1. Key Market Trends, Growth Factors and Opportunities
  5.2.2. Market Size and Forecast, By Region
  5.2.3. Market Share Analysis, By Country
5.3. Hiking
  5.3.1. Key Market Trends, Growth Factors and Opportunities
  5.3.2. Market Size and Forecast, By Region
  5.3.3. Market Share Analysis, By Country
5.4. Camping
  5.4.1. Key Market Trends, Growth Factors and Opportunities
  5.4.2. Market Size and Forecast, By Region
  5.4.3. Market Share Analysis, By Country
5.5. Sports
  5.5.1. Key Market Trends, Growth Factors and Opportunities
  5.5.2. Market Size and Forecast, By Region
  5.5.3. Market Share Analysis, By Country
5.6. Travel
  5.6.1. Key Market Trends, Growth Factors and Opportunities
  5.6.2. Market Size and Forecast, By Region
  5.6.3. Market Share Analysis, By Country

CHAPTER 6: OUTDOOR CUSHIONS MARKET, BY MATERIAL

6.1. Market Overview
  6.1.1 Market Size and Forecast, By Material
6.2. Polyester
  6.2.1. Key Market Trends, Growth Factors and Opportunities
  6.2.2. Market Size and Forecast, By Region
  6.2.3. Market Share Analysis, By Country
6.3. Nylon
  6.3.1. Key Market Trends, Growth Factors and Opportunities
  6.3.2. Market Size and Forecast, By Region
  6.3.3. Market Share Analysis, By Country
6.4. Vinyl
  6.4.1. Key Market Trends, Growth Factors and Opportunities
  6.4.2. Market Size and Forecast, By Region
  6.4.3. Market Share Analysis, By Country
6.5. Acrylic
  6.5.1. Key Market Trends, Growth Factors and Opportunities
  6.5.2. Market Size and Forecast, By Region
  6.5.3. Market Share Analysis, By Country
6.6. Others
  6.6.1. Key Market Trends, Growth Factors and Opportunities
  6.6.2. Market Size and Forecast, By Region
  6.6.3. Market Share Analysis, By Country

CHAPTER 7: OUTDOOR CUSHIONS MARKET, BY REGION

7.1. Market Overview
  7.1.1 Market Size and Forecast, By Region
7.2. North America
  7.2.1. Key Market Trends and Opportunities
  7.2.2. Market Size and Forecast, By Type
  7.2.3. Market Size and Forecast, By Application
  7.2.4. Market Size and Forecast, By Material
  7.2.5. Market Size and Forecast, By Country
  7.2.6. U.S. Outdoor Cushions Market
    7.2.6.1. Market Size and Forecast, By Type
    7.2.6.2. Market Size and Forecast, By Application
    7.2.6.3. Market Size and Forecast, By Material
  7.2.7. Canada Outdoor Cushions Market
    7.2.7.1. Market Size and Forecast, By Type
    7.2.7.2. Market Size and Forecast, By Application
    7.2.7.3. Market Size and Forecast, By Material
  7.2.8. Mexico Outdoor Cushions Market
    7.2.8.1. Market Size and Forecast, By Type
    7.2.8.2. Market Size and Forecast, By Application
    7.2.8.3. Market Size and Forecast, By Material
7.3. Europe
  7.3.1. Key Market Trends and Opportunities
  7.3.2. Market Size and Forecast, By Type
  7.3.3. Market Size and Forecast, By Application
  7.3.4. Market Size and Forecast, By Material
  7.3.5. Market Size and Forecast, By Country
  7.3.6. France Outdoor Cushions Market
    7.3.6.1. Market Size and Forecast, By Type
    7.3.6.2. Market Size and Forecast, By Application
    7.3.6.3. Market Size and Forecast, By Material
  7.3.7. Germany Outdoor Cushions Market
    7.3.7.1. Market Size and Forecast, By Type
    7.3.7.2. Market Size and Forecast, By Application
    7.3.7.3. Market Size and Forecast, By Material
  7.3.8. Italy Outdoor Cushions Market
    7.3.8.1. Market Size and Forecast, By Type
    7.3.8.2. Market Size and Forecast, By Application
    7.3.8.3. Market Size and Forecast, By Material
  7.3.9. Spain Outdoor Cushions Market
    7.3.9.1. Market Size and Forecast, By Type
    7.3.9.2. Market Size and Forecast, By Application
    7.3.9.3. Market Size and Forecast, By Material
  7.3.10. UK Outdoor Cushions Market
    7.3.10.1. Market Size and Forecast, By Type
    7.3.10.2. Market Size and Forecast, By Application
    7.3.10.3. Market Size and Forecast, By Material
  7.3.11. Russia Outdoor Cushions Market
    7.3.11.1. Market Size and Forecast, By Type
    7.3.11.2. Market Size and Forecast, By Application
    7.3.11.3. Market Size and Forecast, By Material
  7.3.12. Rest of Europe Outdoor Cushions Market
    7.3.12.1. Market Size and Forecast, By Type
    7.3.12.2. Market Size and Forecast, By Application
    7.3.12.3. Market Size and Forecast, By Material
7.4. Asia-Pacific
  7.4.1. Key Market Trends and Opportunities
  7.4.2. Market Size and Forecast, By Type
  7.4.3. Market Size and Forecast, By Application
  7.4.4. Market Size and Forecast, By Material
  7.4.5. Market Size and Forecast, By Country
  7.4.6. China Outdoor Cushions Market
    7.4.6.1. Market Size and Forecast, By Type
    7.4.6.2. Market Size and Forecast, By Application
    7.4.6.3. Market Size and Forecast, By Material
  7.4.7. Japan Outdoor Cushions Market
    7.4.7.1. Market Size and Forecast, By Type
    7.4.7.2. Market Size and Forecast, By Application
    7.4.7.3. Market Size and Forecast, By Material
  7.4.8. India Outdoor Cushions Market
    7.4.8.1. Market Size and Forecast, By Type
    7.4.8.2. Market Size and Forecast, By Application
    7.4.8.3. Market Size and Forecast, By Material
  7.4.9. South Korea Outdoor Cushions Market
    7.4.9.1. Market Size and Forecast, By Type
    7.4.9.2. Market Size and Forecast, By Application
    7.4.9.3. Market Size and Forecast, By Material
  7.4.10. Australia Outdoor Cushions Market
    7.4.10.1. Market Size and Forecast, By Type
    7.4.10.2. Market Size and Forecast, By Application
    7.4.10.3. Market Size and Forecast, By Material
  7.4.11. Thailand Outdoor Cushions Market
    7.4.11.1. Market Size and Forecast, By Type
    7.4.11.2. Market Size and Forecast, By Application
    7.4.11.3. Market Size and Forecast, By Material
  7.4.12. Malaysia Outdoor Cushions Market
    7.4.12.1. Market Size and Forecast, By Type
    7.4.12.2. Market Size and Forecast, By Application
    7.4.12.3. Market Size and Forecast, By Material
  7.4.13. Indonesia Outdoor Cushions Market
    7.4.13.1. Market Size and Forecast, By Type
    7.4.13.2. Market Size and Forecast, By Application
    7.4.13.3. Market Size and Forecast, By Material
  7.4.14. Rest of Asia-Pacific Outdoor Cushions Market
    7.4.14.1. Market Size and Forecast, By Type
    7.4.14.2. Market Size and Forecast, By Application
    7.4.14.3. Market Size and Forecast, By Material
7.5. LAMEA
  7.5.1. Key Market Trends and Opportunities
  7.5.2. Market Size and Forecast, By Type
  7.5.3. Market Size and Forecast, By Application
  7.5.4. Market Size and Forecast, By Material
  7.5.5. Market Size and Forecast, By Country
  7.5.6. Brazil Outdoor Cushions Market
    7.5.6.1. Market Size and Forecast, By Type
    7.5.6.2. Market Size and Forecast, By Application
    7.5.6.3. Market Size and Forecast, By Material
  7.5.7. South Africa Outdoor Cushions Market
    7.5.7.1. Market Size and Forecast, By Type
    7.5.7.2. Market Size and Forecast, By Application
    7.5.7.3. Market Size and Forecast, By Material
  7.5.8. Saudi Arabia Outdoor Cushions Market
    7.5.8.1. Market Size and Forecast, By Type
    7.5.8.2. Market Size and Forecast, By Application
    7.5.8.3. Market Size and Forecast, By Material
  7.5.9. UAE Outdoor Cushions Market
    7.5.9.1. Market Size and Forecast, By Type
    7.5.9.2. Market Size and Forecast, By Application
    7.5.9.3. Market Size and Forecast, By Material
  7.5.10. Argentina Outdoor Cushions Market
    7.5.10.1. Market Size and Forecast, By Type
    7.5.10.2. Market Size and Forecast, By Application
    7.5.10.3. Market Size and Forecast, By Material
  7.5.11. Rest of LAMEA Outdoor Cushions Market
    7.5.11.1. Market Size and Forecast, By Type
    7.5.11.2. Market Size and Forecast, By Application
    7.5.11.3. Market Size and Forecast, By Material

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top Winning Strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top Player Positioning, 2023

CHAPTER 9: COMPANY PROFILES

9.1. Casual Cushion Corp.
  9.1.1. Company Overview
  9.1.2. Key Executives
  9.1.3. Company Snapshot
  9.1.4. Operating Business Segments
  9.1.5. Product Portfolio
  9.1.6. Business Performance
  9.1.7. Key Strategic Moves and Developments
9.2. Jordan Manufacturing Company, Inc.
  9.2.1. Company Overview
  9.2.2. Key Executives
  9.2.3. Company Snapshot
  9.2.4. Operating Business Segments
  9.2.5. Product Portfolio
  9.2.6. Business Performance
  9.2.7. Key Strategic Moves and Developments
9.3. Classic Accessories
  9.3.1. Company Overview
  9.3.2. Key Executives
  9.3.3. Company Snapshot
  9.3.4. Operating Business Segments
  9.3.5. Product Portfolio
  9.3.6. Business Performance
  9.3.7. Key Strategic Moves and Developments
9.4. Cushion Source
  9.4.1. Company Overview
  9.4.2. Key Executives
  9.4.3. Company Snapshot
  9.4.4. Operating Business Segments
  9.4.5. Product Portfolio
  9.4.6. Business Performance
  9.4.7. Key Strategic Moves and Developments
9.5. PILLOW PERFECT, INC.
  9.5.1. Company Overview
  9.5.2. Key Executives
  9.5.3. Company Snapshot
  9.5.4. Operating Business Segments
  9.5.5. Product Portfolio
  9.5.6. Business Performance
  9.5.7. Key Strategic Moves and Developments
9.6. Greendale Home Fashions
  9.6.1. Company Overview
  9.6.2. Key Executives
  9.6.3. Company Snapshot
  9.6.4. Operating Business Segments
  9.6.5. Product Portfolio
  9.6.6. Business Performance
  9.6.7. Key Strategic Moves and Developments
9.7. Mousses Etoiles
  9.7.1. Company Overview
  9.7.2. Key Executives
  9.7.3. Company Snapshot
  9.7.4. Operating Business Segments
  9.7.5. Product Portfolio
  9.7.6. Business Performance
  9.7.7. Key Strategic Moves and Developments
9.8. Farabi Cushion
  9.8.1. Company Overview
  9.8.2. Key Executives
  9.8.3. Company Snapshot
  9.8.4. Operating Business Segments
  9.8.5. Product Portfolio
  9.8.6. Business Performance
  9.8.7. Key Strategic Moves and Developments
9.9. Blazing Needles, L.P.
  9.9.1. Company Overview
  9.9.2. Key Executives
  9.9.3. Company Snapshot
  9.9.4. Operating Business Segments
  9.9.5. Product Portfolio
  9.9.6. Business Performance
  9.9.7. Key Strategic Moves and Developments
9.10. Dunrich Ltd
  9.10.1. Company Overview
  9.10.2. Key Executives
  9.10.3. Company Snapshot
  9.10.4. Operating Business Segments
  9.10.5. Product Portfolio
  9.10.6. Business Performance
  9.10.7. Key Strategic Moves and Developments


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