Scandinavia Media Market Summary, Competitive Analysis and Forecast to 2027

February 2023 | 66 pages | ID: SB7DB526F4EDEN
MarketLine

Abstracts

Scandinavia Media Market @Summary, Competitive Analysis and Forecast to 2027

SUMMARY

Media in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The Scandinavian media industry had total revenues of $22.4 billion in 2021, representing a compound annual growth rate (CAGR) of 0% between 2016 and 2021.
• The Advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $9.1 billion, equivalent to 40.5% of the industry's overall value.
• The movie and entertainment segment in Scandinavian market remained at a downward trajectory in 2021 as box office revenues continued to decline, although at a weaker rate compared to 2020 – down by 27.3%.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Scandinavia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Scandinavia
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia media market with five year forecasts

REASONS TO BUY

• What was the size of the Scandinavia media market by value in 2022?
• What will be the size of the Scandinavia media market in 2027?
• What factors are affecting the strength of competition in the Scandinavia media market?
• How has the market performed over the last five years?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 COMPANY PROFILES

8.1. Omnicom Group, Inc.
8.2. Modern Times Group MTG AB
8.3. Bonnier AB
8.4. Publicis Groupe SA
8.5. The Walt Disney Company
8.6. Schibsted ASA
8.7. Comcast Corporation

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Scandinavia media industry value: $ billion, 2017-22(e)
Table 2: Scandinavia media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Scandinavia media industry category segmentation: $ billion, 2017-2022
Table 4: Scandinavia media industry geography segmentation: $ billion, 2022(e)
Table 5: Scandinavia media industry value forecast: $ billion, 2022-27
Table 6: Omnicom Group, Inc.: key facts
Table 7: Omnicom Group, Inc.: Annual Financial Ratios
Table 8: Omnicom Group, Inc.: Key Employees
Table 9: Omnicom Group, Inc.: Key Employees Continued
Table 10: Modern Times Group MTG AB: key facts
Table 11: Modern Times Group MTG AB: Annual Financial Ratios
Table 12: Modern Times Group MTG AB: Key Employees
Table 15: Bonnier AB: key facts
Table 16: Bonnier AB: Key Employees
Table 17: Publicis Groupe SA: key facts
Table 18: Publicis Groupe SA: Annual Financial Ratios
Table 19: Publicis Groupe SA: Key Employees
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: Publicis Groupe SA: Key Employees Continued
Table 23: The Walt Disney Company: key facts
Table 24: The Walt Disney Company: Annual Financial Ratios
Table 25: The Walt Disney Company: Key Employees
Table 26: The Walt Disney Company: Key Employees Continued
Table 27: Schibsted ASA: key facts
Table 28: Schibsted ASA: Annual Financial Ratios
Table 29: Schibsted ASA: Key Employees
Table 30: Schibsted ASA: Key Employees Continued
Table 31: Comcast Corporation: key facts
Table 32: Comcast Corporation: Annual Financial Ratios
Table 33: Comcast Corporation: Key Employees
Table 34: Comcast Corporation: Key Employees Continued
Table 35: Comcast Corporation: Key Employees Continued
Table 36: Comcast Corporation: Key Employees Continued
Table 37: Scandinavia exchange rate, 2017–21

List Of Figures

LIST OF FIGURES

Figure 1: Scandinavia media industry value: $ billion, 2017-22(e)
Figure 2: Scandinavia media industry category segmentation: $ billion, 2017-2022
Figure 3: Scandinavia media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Scandinavia media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Scandinavia, 2022
Figure 6: Drivers of buyer power in the media industry in Scandinavia, 2022
Figure 7: Drivers of supplier power in the media industry in Scandinavia, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Scandinavia, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Scandinavia, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Scandinavia, 2022