[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Sales And Marketing Business Process Outsourcing Market Size, Share & Trends Analysis Report Service Type (Sales, Marketing), By End-use (BFSI, Healthcare), By Region, And Segment Forecasts, 2023 - 2030

February 2023 | 100 pages | ID: S56AD3AAC674EN
Grand View Research, Inc.

US$ 4,950.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
This report can be delivered to the clients within 5 business Days

Sales And Marketing Business Process Outsourcing Market Growth & Trends

The global sales and marketing business process outsourcing market size is projected to reach USD 57.46 billion by 2030 and is expected to expand at 9.4% CAGR from 2023 to 2030, according to a new study by Grand View Research, Inc. Cloud computing has significantly boosted the adoption of the business process outsourcing (BPO) solution, owing to better quality control and increased production speed, among others.

Moreover, cloud computing also ensures instant computing support & system access for various business requirements. These benefits include flexible provisioning, and universal access, among others. Additionally, cloud computing also enables several transactional processes, which include order fulfilment, application processing, and billing.

Several growing economies worldwide have been proactive in bringing BPO companies into the market. For instance, the Philippine Economic Zone Authority (PEZA) enables business operations by offering tax deductions for business process outsourcing firms. PEZA offers incentives that include a 5% tax on gross income from outsourcing companies, 50% training expense deductions, and permanent resident status for foreign investors whose initial investment is USD 150,000 or higher. Data privacy is another aspect various countries have pushed in line with the long-term growth goals of BPO companies. For instance, the Data Privacy Act of the Philippines ensures BPO companies comply with International Data Privacy Standards.

The lack of potential security due to BPO processes is among significant factors that are decelerating market growth. To reduce operational costs, businesses in various industries outsource several business processes to BPO providers who operate in regions with murky legal framework and implementation. This sometimes results in breach of data and infringement of intellectual property rights.

Outsourcing companies are investing heavily in cybersecurity to prevent data breaches. It not only leads to violations of data privacy, but also hampers the BPO provider's reputation. This may possibly derail the market growth during the forecast period. However, major companies in the sales and marketing process outsourcing industry have invested significant resources in data security solutions. Hence, the impact of the security concern is expected to decline over the years. However, the threat of data breaches can never be removed entirely.

Healthcare is among the top industries, leaving behind various other sectors in adopting business process outsourcing solutions. Healthcare businesses are offering better patient care as the market continues to remain competitive. Moreover, the availability of sales and marketing business process outsourcing solutions to cater to a wide range of healthcare institutions such as biotech firms, medical laboratories, pharmaceutical companies, medical equipment suppliers, and healthcare facilities remains a major positive for the market. This growing demand will likely fuel the growth of the healthcare industry in the sales and marketing business process outsourcing industry during the forecast period.

Moreover, the development of the next generation of services has enabled BPO providers to reduce costs while increasing productivity. Technologies such as machine learning and artificial intelligence are among the leading technologies which are being integrated into BPO solutions. Some of the major companies in the BPO market have been involved in various strategic initiatives to enhance sales and marketing of BPO solutions.

For instance, in November 2021, NTT MARKETING ACT ProCX Inc. (Japanese BPO vendor) selected NICE (Israeli customer experience software provider) to automate its quality management processes. NTT MARKETING ACT ProCX Inc. will utilize NICE's AI framework for automatically assessing the impact of call centre agent behavior in relation to customer satisfaction. Integrating the latest technology, such as AI, into the BPO solution is estimated to provide lucrative opportunities in sales and marketing in the BPO industry.

Sales And Marketing Business Process Outsourcing Market Report Highlights
  • The sales business process outsourcing segment is expected to witness a significant CAGR of 8.9% over the forecast period. The development of this segment can be attributed to the benefits of outsourcing the sales process, such as reduced costs, improved services, better management of the business environment, accelerated organizational transformation, increased focus on core functions, and access to expert knowledge and talent
  • The IT & telecommunication segment accounted for the largest market share of 34.56% in 2022 and is expected to register a CAGR of more than 9.0% over the forecast period. This industry is one of the main industries to be impacted by the launch of any new technology. For telecommunication firms, business process outsourcing has been an intelligent approach to expand and enhance their offerings
  • Asia Pacific is expected to witness the highest CAGR in the market by region from 2023-2030. The growth of the Asia Pacific region can be attributed to the presence of a large number of BPO providers in the market
  • Global players include Accenture, Amdocs, Capgemini, Digicall, Genpact, and NCR Corporation. These key players are adopting organic and inorganic growth strategies such as investments in R&D, product innovation, and M&A activities to acquire a larger industry share. In August 2022, Accenture announced the acquisition of The Stable, a commerce agency that helps customers build brands, operate digital commerce channels, and handle their brand and sales performance across major North American retailers. This acquisition will reinforce Accenture’s ongoing investments in commerce to accelerate growth and maintain relevancy
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Methodology Segmentation & Scope
1.2. Information procurement
  1.2.1. Purchased database
  1.2.2. GVR’s internal database
  1.2.3. Secondary sources & third-party perspectives
  1.2.4. Primary research
1.3. Information analysis
  1.3.1. Data analysis models
1.4. Market formulation & data visualization
1.5. Data validation & publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Sales and Marketing Business Process Outsourcing Market - Industry Snapshot & Key Buying Criteria, 2018 - 2030

CHAPTER 3. SALES AND MARKETING BUSINESS PROCESS OUTSOURCING MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Size and Growth Prospects, 2018 - 2030
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
  3.3.1. Market Driver Analysis
  3.3.2. Market Restraint/Challenge Analysis
  3.3.3. Market Opportunity Analysis
3.4. Penetration & Growth Prospect Mapping (Key Opportunities Prioritized)
3.5. Business Environment Analysis Tools
  3.5.1. Industry Analysis - Porter's Five Forces Analysis
  3.5.2. PEST Analysis
3.6. COVID-19 Impact Analysis

CHAPTER 4. SALES AND MARKETING BUSINESS PROCESS OUTSOURCING MARKET SERVICE TYPE OUTLOOK

4.1. Sales and Marketing Business Process Outsourcing Market Share by Service Type, 2022 & 2030 (USD Billion)
4.2. Sales
  4.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  4.2.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)
4.3. Marketing
  4.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
  4.3.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)

CHAPTER 5. SALES AND MARKETING BUSINESS PROCESS OUTSOURCING MARKET END-USE OUTLOOK

5.1. Sales and Marketing Business Process Outsourcing Market Share by End-use, 2022 & 2030 (USD Billion)
5.2. BFSI
  5.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  5.2.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)
5.3. Healthcare
  5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  5.3.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)
5.4. Manufacturing
  5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  5.4.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)
5.5. IT & Telecommunication
  5.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  5.5.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)
5.6. Retail
  5.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  5.6.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)
5.7. Others
  5.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  5.7.2. Market Size Estimates and Forecasts by Region, 2018 - 2030 (USD Billion)

CHAPTER 6. SALES AND MARKETING BUSINESS PROCESS OUTSOURCING MARKET: REGIONAL OUTLOOK

6.1. Sales and Marketing Business Process Outsourcing Market Share by Region, 2022 & 2030 (USD Billion)
6.2. North America
  6.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  6.2.2. Market Size Estimates and Forecasts by Service Type, 2018 - 2030 (USD Billion)
  6.2.3. Market Size Estimates and Forecasts by End-Use, 2018 - 2030 (USD Billion)
  6.2.4. U.S.
    6.2.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.2.4.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.2.4.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.2.5. Canada
    6.2.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.2.5.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.2.5.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.2.6. Mexico
    6.2.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.2.6.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.2.6.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
6.3. Asia Pacific
  6.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  6.3.2. Market Size Estimates and Forecasts by Service Type, 2018 - 2030 (USD Billion)
  6.3.3. Market Size Estimates and Forecasts by End-Use, 2018 - 2030 (USD Billion)
  6.3.4. China
    6.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.3.4.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.3.4.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.3.5. India
    6.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.3.5.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.3.5.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.3.6. Japan
    6.3.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.3.6.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.3.6.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.3.7. Singapore
    6.3.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.3.7.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.3.7.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.3.8. Malaysia
    6.3.8.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.3.8.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.3.8.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.3.9. Philippines
    6.3.9.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.3.9.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.3.9.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.3.10. Rest of Asia Pacific
    6.3.10.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.3.10.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.3.10.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
6.4. Africa
  6.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  6.4.2. Market Size Estimates and Forecasts by Service Type, 2018 - 2030 (USD Billion)
  6.4.3. Market Size Estimates and Forecasts by End-Use, 2018 - 2030 (USD Billion)
  6.4.4. South Africa
    6.4.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.4.4.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.4.4.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.4.5. Nigeria
    6.4.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.4.5.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.4.5.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)
  6.4.6. Rest of Africa
    6.4.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Billion)
    6.4.6.2. Market Estimates and Forecast by Service Type, 2018 - 2030 (USD Billion)
    6.4.6.3. Market Estimates and Forecast by End-Use, 2018 - 2030 (USD Billion)

CHAPTER 7. COMPETITIVE LANDSCAPE

7.1. Accenture
7.2. Amdocs
7.3. Capgemini
7.4. CCI South Africa
7.5. Digicall
7.6. Enshored
7.7. Genpact
7.8. Helpware
7.9. Infosys Limited (Infosys BPM)
7.10. MERCHANTS SA (PTY) LTD.
7.11. NCR Corporation
7.12. Outworx
7.13. SA Commercial
7.14. Talk Sure Group
7.15. Teleperformance SE
7.16. TTEC Holdings, Inc.
7.17. Wipro Limited
LIST OF TABLES

Table 1 List of Abbreviations
Table 2 Global sales and marketing business process outsourcing market, 2018 - 2030 (USD Billion)
Table 3 Global sales and marketing business process outsourcing market, by region, 2018 - 2030 (USD Billion)
Table 4 Global sales and marketing business process outsourcing market, by service type, 2018 - 2030 (USD Billion)
Table 5 Global sales and marketing business process outsourcing market, by end-use, 2018 - 2030 (USD Billion)
Table 6 Global sales market by region, 2018 - 2030 (USD Billion)
Table 7 Global marketing market by region, 2018 - 2030 (USD Billion)
Table 8 Global BFSI market by region, 2018 - 2030 (USD Billion)
Table 9 Global healthcare market by region, 2018 - 2030 (USD Billion)
Table 10 Global manufacturing market by region, 2018 - 2030 (USD Billion)
Table 11 Global IT & telecommunication market by region, 2018 - 2030 (USD Billion)
Table 12 Global retail market by region, 2018 - 2030 (USD Billion)
Table 13 Global others market by region, 2018 - 2030 (USD Billion)
Table 14 North America sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 15 North America sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 16 U.S. sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 17 U.S. sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 18 Canada sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 19 Canada sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 20 Mexico sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 21 Mexico sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 22 Asia Pacific sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 23 Asia Pacific sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 24 China sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 25 China sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 26 India sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 27 India sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 28 Japan sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 29 Japan sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 30 Singapore sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 31 Singapore sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 32 Malaysia sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 33 Malaysia sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 34 Philippines sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 35 Philippines sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 36 Rest of Asia Pacific sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 37 Rest of Asia Pacific sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 38 Africa sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 39 Africa sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 40 South Africa sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 41 South Africa sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 42 Nigeria sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 43 Nigeria sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 44 Nigeria sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 45 Nigeria sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
Table 46 Rest of Africa sales and marketing business process outsourcing market, by service type 2018 - 2030 (USD Billion)
Table 47 Rest of Africa sales and marketing business process outsourcing market, by end-use 2018 - 2030 (USD Billion)
LIST OF FIGURES

Fig. 1 Sales and Marketing Business Process Outsourcing Market segmentation
Fig. 2 Methodology
Fig. 3 Primary Research Pattern
Fig. 4 Information Analysis
Fig. 5 Data Analysis Model
Fig. 6 Data Validation & Publishing
Fig. 7 Sales and Marketing Business Process Outsourcing: Market Snapshot
Fig. 8 Sales and Marketing Business Process Outsourcing Market Penetration and Growth Prospects Mapping
Fig. 9 Sales and Marketing Business Process Outsourcing Market: Value chain Analysis
Fig. 10 Market Driver Analysis
Fig. 11 Market Restraint Analysis
Fig. 12 Market Challenge Analysis
Fig. 13 Sales and Marketing Business Process Outsourcing Market: Porter’s Five Forces Analysis
Fig. 14 Sales and Marketing Business Process Outsourcing Market: PEST Analysis
Fig. 15 Sales and Marketing Business Process Outsourcing Market Analysis: Segment Analysis
Fig. 16 Sales and Marketing Business Process Outsourcing Market Analysis: Service Type Segment Analysis
Fig. 17 Sales and Marketing Business Process Outsourcing Market Analysis: End-use Segment Analysis


More Publications