Rural Households: Challenges and Opportunities

November 2018 | 27 pages | ID: R645D016FCBEN
Euromonitor International Ltd

Abstracts

Rural households present major opportunities for businesses to expand their footprint in new territories and markets. Rising incomes, growing tech penetration, and strong demographic indicators make rural consumers an appealing proposition. However, challenges that include logistics, rural flight, and poor facilities are obstacles for business. This report will illustrate the evolution of rural regions, alongside the challenges and opportunities present within them.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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Contents

Introduction
The Evolution of Rural Homes
Opportunities
Challenges