Rtds in Malaysia

July 2024 | 24 pages | ID: R41EC424365EN
Euromonitor International Ltd

Abstracts

RTDs is a relatively small category within alcoholic drinks in Malaysia with sales largely focused on spirit-based RTDs. Like most other categories of alcoholic drinks, sales of RTDs dropped sharply in 2020 and 2021 due to the impact of COVID-19 and the restrictions imposed to control it. Although RTDs saw a slight sales recovery in 2022 this was short lived with the category recording a further decline in sales in on- and off-trade volume terms. This decline was in large part due to the economi...

Euromonitor International's RTDs in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Rtds in Malaysia
Euromonitor International
July 2024

LIST OF CONTENTS AND TABLES

RTDS IN MALAYSIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTDs experiences declining sales in off-trade and on-trade volume terms in 2023
RTDs struggling to attract investment with leading players focusing on other areas of their businesses
Leading players limit marketing investments
PROSPECTS AND OPPORTUNITIES
On-trade volume sales expected to stabilise but growth opportunities appear limited
Off-trade volume sales projected to decline due to lack of interest
More Korean brands could enter the market while players could focus on the low alcohol content as a key selling point
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2018-2023
Table 2 Sales of RTDs by Category: Total Value 2018-2023
Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources