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Rice Wine Market Size, Share & Trends Analysis Report By Product (Sake Wine, Huangjiu Wine), By Distribution Channel (Offline, Online), By Region (North America, Europe), And Segment Forecasts, 2024 - 2030

July 2024 | 115 pages | ID: RFC77D1B7E51EN
Grand View Research, Inc.

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Rice Wine Market Growth & Trends

The global rice wine market size was estimated t%li%reach USD 6.51 billion in 2030, growing at a CAGR of 4.3% from 2024 t%li%2030, according t%li%a new report by Grand View Research, Inc. Rice wine, which has a rich history and cultural significance in many Asian countries, is gaining popularity worldwide as a sophisticated and versatile drink. Moreover, rice wine is perceived as a healthier alternative t%li%other alcoholic beverages due t%li%its lower alcohol content and the presence of beneficial antioxidants. The demand for rice wine, particularly sake, is witnessing a surge in both established and emerging markets, driven by its versatility in culinary applications and its perceived health benefits.

Furthermore, the market is witnessing a shift towards premium and artisanal products. Consumers are increasingly seeking out high-quality, handcrafted rice wines that offer unique flavor profiles and sensory experiences. This trend is particularly evident in niche markets where consumers are willing t%li%pay a premium for artisanal sake varieties aged in wooden barrels or produced using traditional brewing techniques. This shift towards premiumization drives innovation within the rice wine industry, with producers focusing on using higher-quality ingredients, experimenting with new flavor profiles, and developing unique packaging and branding strategies t%li%cater t%li%the discerning palate of premium consumers.

The growing middle class in emerging markets, particularly in Asia, is driving the demand for premium and luxury alcoholic beverages. Moreover, the increasing urbanization and Westernization of consumption patterns in these markets are als%li%fostering a taste for sophisticated rice wines. Furthermore, the increasing popularity of e-commerce platforms is making rice alcohol more accessible t%li%consumers around the world. Besides, the growing awareness of the potential health benefits of rice wine, such as its high antioxidant and anti-inflammatory properties, is als%li%boosting the market demand.

The sake wine segment held a major share of the market in 2023. Sake, a traditional Japanese rice wine, has gained immense popularity globally due t%li%its exquisite taste and unique brewing process. Moreover, the growing popularity of sake cocktails and its versatility in pairing with diverse culinary experiences has further broadened its appeal. Investments in sake education and awareness initiatives are als%li%contributing t%li%the expansion of the market, ensuring that future generations can enjoy this centuries-old cultural treasure. Besides, the growing popularity of Japanese culture, including its artistic traditions and culinary offerings has fueled demand for premium and artisanal sake varieties, further contributing t%li%market growth.

The offline segment held a major share of the market in 2023. Traditional grocery stores, supermarkets, and convenience stores continue t%li%be primary outlets for rice wine, benefiting from their widespread accessibility and established customer bases. These channels leverage existing relationships with consumers and offer a familiar and convenient shopping experience, particularly appealing t%li%older generations and those seeking readily available options. Furthermore, the ability t%li%physically inspect products and engage with knowledgeable staff plays a crucial role in driving sales, especially for consumers seeking guidance on rice wine varieties and pairings. The increasing popularity of Asian cuisine and the growing awareness of rice wine's versatility as a cooking ingredient and beverage further bolster demand in offline channels.

Asia Pacific accounted for the largest share of the market in 2023. Traditional rice wines like sake in Japan, makgeolli in Korea, and Huangjiu in China enjoy immense cultural significance, ensuring a consistent demand base. Moreover, rising disposable incomes, particularly in emerging economies like India and Vietnam, are fuelling a shift towards premiumized and diversified alcoholic beverages, including diverse rice wine varieties. This trend is further spurred by the younger generation's growing interest in exploring new flavors and experiences, leading t%li%a surge in demand for artisanal and craft rice wines. Besides, the rising popularity of Asian cuisine globally has als%li%led t%li%an increase in rice wine consumption beyond the region, as restaurants and bars around the world embrace the unique flavor profiles of these beverages.

Rice Wine Market Report Highlights
      • North America is expected t%li%grow with a considerable CAGR over the forecast period from 2024 t%li%2030 driven by the increasing popularity of Asian cuisine, the growing health consciousness of consumers, and the increasing availability of rice wine in a variety of flavors and styles.
        • The huangjiu wine segment is estimated t%li%grow with a substantial CAGR over the forecast period. Huangjiu wine is primarily driven by its cultural significance, particularly in China. It is a staple drink during celebrations and festivals, and its consumption is often associated with prosperity and longevity. The increasing appreciation of traditional Chinese culture, both domestically and globally, has contributed t%li%the growing popularity of huangjiu wine. Moreover, consumers are drawn t%li%its perceived health benefits, including improved blood circulation and reduced risk of heart disease.
        • The online segment is estimated t%li%grow with a substantial CAGR over the forecast period. Online platforms enable producers t%li%connect directly with consumers, offering personalized customer service and addressing inquiries promptly. This personalized approach fosters loyalty and contributes t%li%the sustainable growth of the market.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Introduction Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Introduction Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook

CHAPTER 3. RICE WINE MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
  3.2.1. Sales/Retail Channel Analysis
  3.2.2. Profit Margin Analysis
3.3. Market Dynamics
  3.3.1. Market Driver Analysis
  3.3.2. Market Restraint Analysis
  3.3.3. Market Opportunities
  3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies

CHAPTER 4. RICE WINE MARKET: CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

CHAPTER 5. RICE WINE MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. Rice Wine Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
  5.3.1. Sake Wine
    5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.3.2. Huangjiu Wine
    5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.3.3. Makgeolli Wine
    5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.3.4. Others
    5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 6. RICE WINE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Rice Wine Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.4. Offline
  6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.2. Supermarkets and Hypermarkets
    6.4.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.3. Convenience Stores
    6.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.4. Liquor Stores
    6.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.5. Restaurants and Bars
    6.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  6.4.6. Others
    6.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5. Online
  6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 7. RICE WINE MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Rice Wine Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  7.3.1. North America
    7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.1.2. U.S.
      7.3.1.2.1. Key country dynamics
      7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.1.3. Canada
      7.3.1.3.1. Key country dynamics
      7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.1.4. Mexico
      7.3.1.4.1. Key country dynamics
      7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  7.3.2. Europe
    7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.2.2. Germany
      7.3.2.2.1. Key country dynamics
      7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.2.3. UK
      7.3.2.3.1. Key country dynamics
      7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.2.4. France
      7.3.2.4.1. Key country dynamics
      7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.2.5. Italy
      7.3.2.5.1. Key country dynamics
      7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.2.6. Spain
      7.3.2.6.1. Key country dynamics
      7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  7.3.3. Asia Pacific
    7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.3.2. China
      7.3.3.2.1. Key country dynamics
      7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.3.3. India
      7.3.3.3.1. Key country dynamics
      7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.3.4. Japan
      7.3.3.4.1. Key country dynamics
      7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.3.5. Australia & New Zealand
      7.3.3.5.1. Key country dynamics
      7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.3.6. South Korea
      7.3.3.6.1. Key country dynamics
      7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  7.3.4. Central & South America
    7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.4.2. Brazil
      7.3.4.2.1. Key country dynamics
      7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  7.3.5. Middle East & Africa
    7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    7.3.5.2. South Africa
      7.3.5.2.1. Key country dynamics
      7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
  8.9.1. Asahi Shuzo Co., Ltd.
    8.9.1.1. Company Overview
    8.9.1.2. Financial Performance
    8.9.1.3. Product Portfolios
    8.9.1.4. Strategic Initiatives
  8.9.2. Dewazakura Sake Brewery Co., Ltd
    8.9.2.1. Company Overview
    8.9.2.2. Financial Performance
    8.9.2.3. Product Portfolios
    8.9.2.4. Strategic Initiatives
  8.9.3. China Shaoxing Yellow Rice Wine Group Co., Ltd.
    8.9.3.1. Company Overview
    8.9.3.2. Financial Performance
    8.9.3.3. Product Portfolios
    8.9.3.4. Strategic Initiatives
  8.9.4. Hiro Sake LLC.
    8.9.4.1. Company Overview
    8.9.4.2. Financial Performance
    8.9.4.3. Product Portfolios
    8.9.4.4. Strategic Initiatives
  8.9.5. Kokuryu
    8.9.5.1. Company Overview
    8.9.5.2. Financial Performance
    8.9.5.3. Product Portfolios
    8.9.5.4. Strategic Initiatives
  8.9.6. Kooksoondang Brewery Co. Ltd
    8.9.6.1. Company Overview
    8.9.6.2. Financial Performance
    8.9.6.3. Product Portfolios
    8.9.6.4. Strategic Initiatives
  8.9.7. Kuaijishan Shaoxing Wine Co., Ltd.
    8.9.7.1. Company Overview
    8.9.7.2. Financial Performance
    8.9.7.3. Product Portfolios
    8.9.7.4. Strategic Initiatives
  8.9.8. Ozeki Sake (U.S.A.), Inc.
    8.9.8.1. Company Overview
    8.9.8.2. Financial Performance
    8.9.8.3. Product Portfolios
    8.9.8.4. Strategic Initiatives
  8.9.9. Takara Holdings Inc
    8.9.9.1. Company Overview
    8.9.9.2. Financial Performance
    8.9.9.3. Product Portfolios
    8.9.9.4. Strategic Initiatives
  8.9.10. Yaegaki Corporation of USA
    8.9.10.1. Company Overview
    8.9.10.2. Financial Performance
    8.9.10.3. Product Portfolios
    8.9.10.4. Strategic Initiatives
LIST OF TABLES


Table 1 Rice wine market - Key market driver analysis
Table 2 Rice wine market - Key market restraint analysis
Table 3 Sake wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 4 Huangjiu wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 5 Makgeolli wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 6 Other rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 7 Rice wine market estimates and forecast through offline channels, 2018 - 2030 (USD Million)
Table 8 Rice wine market estimates and forecast through supermarkets and hypermarkets, 2018 - 2030 (USD Million)
Table 9 Rice wine market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
Table 10 Rice wine market estimates and forecast through liquor stores, 2018 - 2030 (USD Million)
Table 11 Rice wine market estimates and forecast through restaurant and bars, 2018 - 2030 (USD Million)
Table 12 Rice wine market estimates and forecast through other offline channels, 2018 - 2030 (USD Million)
Table 13 Rice wine market estimates and forecast through online channels, 2018 - 2030 (USD Million)
Table 14 North America rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 15 North America rice wine market estimates and forecast by product, 2018 - 2030 (USD Million)
Table 16 North America rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 17 U.S. macro-economic outlay
Table 18 U.S. rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 19 U.S. rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 20 U.S. rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 21 Canada macro-economic outlay
Table 22 Canada rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 23 Canada rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 24 Canada rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 25 Mexico macro-economic outlay
Table 26 Mexico rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 27 Mexico rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 28 Mexico rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 29 Europe rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 30 Europe rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 31 Germany macro-economic outlay
Table 32 Germany rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 33 Germany rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 34 Germany rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 35 UK macro-economic outlay
Table 36 UK rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 37 UK rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 38 UK rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 39 France macro-economic outlay
Table 40 France rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 41 France rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 42 France rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 43 Italy macro-economic outlay
Table 44 Italy rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 45 Italy rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 46 Italy rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 47 Spain macro-economic outlay
Table 48 Spain rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 49 Spain rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 50 Spain rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 51 Asia Pacific rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 52 Asia Pacific rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 53 Asia Pacific rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 54 China macro-economic outlay
Table 55 China rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 56 China rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 57 China rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 58 India macro-economic outlay
Table 59 India rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 60 India rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 61 India rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 62 Japan macro-economic outlay
Table 63 Japan rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 64 Japan rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 65 Japan rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 66 Australia & New Zealand macro-economic outlay
Table 67 Australia & New Zealand rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 68 Australia & New Zealand rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 69 Australia & New Zealand rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 70 South Korea macro-economic outlay
Table 71 South Korea rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 72 South Korea rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 73 South Korea rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 74 South & Central America rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 75 South & Central America rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 76 South & Central America rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 77 Brazil macro-economic outlay
Table 78 Brazil rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 79 Brazil rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 80 Brazil rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 81 Middle East & Africa rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 82 Middle East & Africa rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 83 Middle East & Africa rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 84 South Africa macro-economic outlay
Table 85 South Africa rice wine market estimates and forecast, 2018 - 2030 (USD Million)
Table 86 South Africa rice wine market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 87 South Africa rice wine market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
LIST OF FIGURES


Fig. 1 Information Procurement
Fig. 2 Primary Research Pattern
Fig. 3 Primary Research Process
Fig. 4 Market Research Approaches - Bottom-Up Approach
Fig. 5 Market Research Approaches - Top-Down Approach
Fig. 6 Market Research Approaches - Combined Approach
Fig. 7 Market Snapshot
Fig. 8 Segmental Outlook
Fig. 9 Competitive Outlook
Fig. 10 Synchronous Condenser Market - Value Chain Analysis
Fig. 11 Synchronous Condenser Market - Sales Channel Analysis
Fig. 12 Market Drivers Impact Analysis
Fig. 13 Market Restraint Impact Analysis
Fig. 14 Industry Analysis - PORTERS
Fig. 15 Industry Analysis - PESTEL
Fig. 16 Product Type: Key Takeaways
Fig. 17 Product Type: Market Share, 2023 & 2030
Fig. 18 End Use: Key Takeaways
Fig. 19 End Use: Market Share, 2023 & 2030
Fig. 20 Region, 2023 & 2030, (USD Million)
Fig. 21 Regional Marketplace: Key Takeaways
Fig. 22 Kraljic Matrix
Fig. 23 Engagement Model
Fig. 24 Sourcing Best Practices
Fig. 25 Sourcing Best Practices
Fig. 26 Competition Categorization
Fig. 27 Company Market Positioning
Fig. 28 Strategy Mapping, 2023


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