Retailing Management at Chocolateness Kuwait
The selected retailer for this project is “Chocolateness” that is based in Kuwait. The store offers a unique product line of molten cakes that is considered as a symbol of festivity in Kuwait. It is a specialty retail store because it is specialized in molten chocolate cakes and offer the range of variants in this product category including dates molten cake, vanilla molten cake, red velvet MC, pistachio MC, Cookie MC, neutella MC and Rahash MC that represents considerable product depth. Specialty retail outlets contain products related to one category and they have variety of products that contribute toward the depth of product line. So, it is reasonable to say that “Chocolate-ness” is a specialty retail outlet. In addition, molten cake is the specialty of this retail outlet and it offers more specialized molten cakes that are having high quality product that offers maximum value in their own specialization.(wordcount of report: 750words)
Type of retailer
Variety and assortment
Variety
Assortment
Reason for choice
Omni channel
Type of channel
Quality of channels
Future channel
References
Variety and assortment
Variety
Assortment
Reason for choice
Omni channel
Type of channel
Quality of channels
Future channel
References
