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Retail in Israel

October 2023 | 103 pages | ID: RB12FDF5FEC2EN
Euromonitor International Ltd

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The pandemic had a significant impact on retailing in Israel, with essential grocery retailers, especially discounters and small local grocers, and health-related channels such as pharmacies witnessing dynamic growth in 2020, as Israelis stocked up on supplies for home consumption during the various lockdowns. On the other hand, non-essential store-based specialists were forced to close for certain periods at the height of the pandemic, leading to drastic declines in channels such as apparel and...

Euromonitor International's Retail in Israel report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Retail in Israel
Euromonitor International
October 2023
List Of Contents And Tables
RETAIL IN ISRAEL
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Ongoing march of retail e-commerce despite the reopening of society
Growing urbanisation trend stimulates ongoing channel shift among consumers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Passover
Jewish New Year and Sukkot
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Growth of convenience stores as consumers resume their pre-pandemic shopping habits, including on-the-go purchases in 2022
Expansion of online capabilities and store networks
Channel continues to appeal for its convenience rather than the competitive pricing strategy of discounters
PROSPECTS AND OPPORTUNITIES
Greater mobility supports impulse purchases through convenience stores
Predicted entry of 7-Eleven potentially disrupts convenience store space
Growing competition for leading player Shufersal from 7-Eleven with the company already seeing a share decline in 2022
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

The resumption of society in 2022 leads to a slowdown in growth of discounters following a pandemic-induced surge in 2020 and 2021
Victory expands its offer of premium quality meat at competitive prices
The popularity of discounters in Israel is motivated by competitive prices
PROSPECTS AND OPPORTUNITIES
Industry players increasingly differentiate given the increasing maturity of the discounters channel
Shufersal retains channel lead but continues to lose share over the forecast period as new competitor makes an entrance
Rising cost of living supports discounters as product expansion boosts convenience and one-stop shopping
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN ISRAEL

2022 DEVELOPMENTS

SUPERMARKETS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Supermarkets continues to experience competition from other grocery channels
Underperformance of supermarkets leads to greater product diversification
Supermarkets continue to adopt discounting measures to avoid alienating consumers in 2022, despite predictions of price hikes
PROSPECTS AND OPPORTUNITIES
Growing competition from other channels stifles forecast period performance of supermarkets
Food and drink e-commerce places further pressure on in-store sales
Potential changes in structure of leading supermarket banners and product availability as supermarkets refuse to put prices up of some brands
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Supermarkets GBO Company Shares: % Value 2018-2022
Table 75 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Values sales contract for small local grocers due to the full reopening of society and the normalisation of operating hours of competing channels in the wake of the pandemic
Food/drink/tobacco specialists remains popular due to changes in consumer consumption habits popularised by the pandemic
Highly fragmented competitive landscape sees further expansion
PROSPECTS AND OPPORTUNITIES
Value sales contraction for small local grocers over the forecast period due to changing consumer preferences
Food/drink/tobacco specialists retains popularity in line with increasing sophistication amongst the Israeli population
Despite mounting competitive threats, local consumers appreciate the personal service of small traditional grocers
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 82 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Apparel and footwear specialists continue to be affected by changing consumer habits since the pandemic
Online sales unable to compensate for store-based losses
While consumers demand greater versatility in their clothing, second-hand retailers expand in Israel due to growing environmental friendliness
PROSPECTS AND OPPORTUNITIES
Near full recovery for apparel and footwear specialists in value sales terms over the forecast period, although independents are likely to struggle
Retail e-commerce remains a strong growth factor
Fox Wizel retains the lead in apparel and footwear specialists over the forecast period thanks to its wide brand portfolio
CHANNEL DATA
Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic-induced home seclusion drives up sales of electronics and appliance specialist retailers thanks to its wide variety of products
Store-based sales remain relevant despite rise of retail e-commerce
Mahsaney Hashmal retains and extends its lead in the channel after benefiting from only partial closure during the pandemic, unlike its competitors
PROSPECTS AND OPPORTUNITIES
Slight decline for appliances and electronics specialists over the forecast period, though chains remain stronger than independents
Leading retailers continue to invest to smooth the path to purchase
Electra expands its reach via a discount concept
CHANNEL DATA
Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Moderate growth for pharmacies in 2022 as the resumption of society stimulates a return to pre-pandemic shopping habits
Sales through beauty specialists and optical goods stores remain below pre-pandemic levels due to store closures and competition from retail e-commerce
Super-Pharm (Israel) retains its outright lead in 2022
PROSPECTS AND OPPORTUNITIES
Stable forecast period growth of health and beauty specialists though retail e-commerce continues to offer competition
Beauty specialists struggle to fully recover by 2027
Super-Pharm retains its outright lead but experiences more intense competition over the forecast period
CHANNEL DATA
Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Strong rebound in 2022 though performances vary across home products specialists
Growing uptake of retail e-commerce across home products specialists
IKEA retains the lead in 2022 supported by further expansion and reopening of stores
PROSPECTS AND OPPORTUNITIES
Full recovery of home products specialists thanks to expansion of outlet networks and selling space and wider availability of specialist pet care products
Higher growth of home products e-commerce over the forecast period
IKEA KITCHENS concept focuses on important space in the home for many Israelis
CHANNEL DATA
Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 113 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 115 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 116 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 117 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Partial recovery of variety stores as removal of COVID-19 restrictions enables a return to normal shopping patterns, while a change in Nike’s strategy impacts department stores
Variety stores benefits from affordable prices and revolving stock, driving impulse purchases and frequent visits to stores
Variety stores change stock to reflect interest in interiors and DIY during the pandemic
PROSPECTS AND OPPORTUNITIES
Solid growth and further expansion for variety stores, while department stores declines over the forecast period
Highly fragmented competitive landscape with Max Stok losing ground to smaller players at the end of the review period
Rapid growth of retail e-commerce forces department stores to rethink its strategy and further focus on an omnichannel approach
CHANNEL DATA
Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 124 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 125 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 126 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 127 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 128 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
DIRECT SELLING IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Direct selling, which showed some resilience during the pandemic, bounces back further in 2022
Increasing sales through retail e-commerce force direct sellers to adapt to changing consumer behaviour
Highly fragmented competitive landscape sees further shift in shares
PROSPECTS AND OPPORTUNITIES
Stable forecast period growth of direct selling with the channel increasingly adapting to retail e-commerce in order to remain relevant
Consumer health direct selling loses momentum due to strong competition from other channels
Beauty and personal care direct selling struggles to recover by 2027
CHANNEL DATA
Table 129 Direct Selling by Category: Value 2017-2022
Table 130 Direct Selling by Category: % Value Growth 2017-2022
Table 131 Direct Selling GBO Company Shares: % Value 2018-2022
Table 132 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 133 Direct Selling Forecasts by Category: Value 2022-2027
Table 134 Direct Selling Forecasts by Category: % Value Growth 2022-2027
VENDING IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Improving sales of vending following significant impact of home seclusion and limited footfall
Vending increasingly influenced by health trends
Mashkar retains convincing leadership due to offer of popular Coca-Cola brands
PROSPECTS AND OPPORTUNITIES
Rising health trends stimulates vending operators to adapt to changing demands
Despite the resumption of society in the wake of the pandemic, forecast period sales through vending remain subdued
Moderate competition continues to characterise the vending channel over the forecast period
CHANNEL DATA
Table 135 Vending by Category: Value 2017-2022
Table 136 Vending by Category: % Value Growth 2017-2022
Table 137 Vending GBO Company Shares: % Value 2018-2022
Table 138 Vending GBN Brand Shares: % Value 2019-2022
Table 139 Vending Forecasts by Category: Value 2022-2027
Table 140 Vending Forecasts by Category: % Value Growth 2022-2027
RETAIL E-COMMERCE IN ISRAEL
KEY DATA FINDINGS

2022 DEVELOPMENTS

Slowdown of retail e-commerce in 2022, though sales remain far higher than pre-pandemic levels
Ongoing growth of consumer appliances e-commerce and consumer health e-commerce while consumer electronics shifts towards store-based specialists
Fragmented competitive landscape led by “others”, although Shufersal continues to stand out
PROSPECTS AND OPPORTUNITIES
Retail e-commerce continues outperforming store-based retailing over the forecast period
Despite slowdown in growth, foods e-commerce remains a convenient option for increasingly busy consumers
Shufersal Online leads foods e-commerce due to established presence
CHANNEL DATA
Table 141 Retail E-Commerce by Channel and Category: Value 2017-2022
Table 142 Retail E-Commerce by Channel and Category: % Value Growth 2017-2022
Table 143 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 144 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 145 Forecast Retail E-Commerce by Channel and Category: Value 2022-2027
Table 146 Forecast Retail E-Commerce by Channel and Category: % Value Growth 2022-2027


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