Retail in Finland
Retail in Finland witnessed positive development in current value terms in 2023, although this was largely underpinned by retail price inflation. Grocery retailers saw a decline after a couple of years of solid growth, while non-grocery retailers performed better due to its continued recovery from the COVID-19 pandemic. Nevertheless, retail e-commerce registered the strongest increase in sales.
Euromonitor International's Retail in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retail in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Retail in Finland
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
RETAIL IN FINLAND
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Sustainability
Tokmanni gains value share in retailing landscape
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shift towards larger-sized formats continues in Finland
Convenience stores adapt store formats to attract shoppers
E-commerce from convenience stores – faster deliveries and new delivery methods
PROSPECTS AND OPPORTUNITIES
Convenience retailers face decline amid growing competition
Sustainability focus to gain importance
Delivering new ways of adding convenience is essential
CHANNEL DATA
Table 144 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 145 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 146 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 147 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 148 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 149 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 150 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 151 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 152 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 153 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 154 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weak economy works to the advantage of discounters
Lidl remains the only discounter in Finland, but sees share growth within grocery retailers
Lidl uses its loyalty app to attract consumers to its low prices
PROSPECTS AND OPPORTUNITIES
Store expansion expected from Lidl
Lidl lags behind in e-commerce
Tokmanni creates new Nordic discount retailer following acquisition of Dollarstore
CHANNEL DATA
Table 54 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Discounters GBO Company Shares: % Value 2019-2023
Table 57 Discounters GBN Brand Shares: % Value 2020-2023
Table 58 Discounters LBN Brand Shares: Outlets 2020-2023
Table 59 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 60 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hypermarkets retain the lead in grocery retailing
Players expand with foodservice and fashion offerings
E-commerce proves a hit for hypermarkets
PROSPECTS AND OPPORTUNITIES
Hypermarkets and supermarkets starting to see the blurring of boundaries
Technological innovations to improve services and cut costs
Grocerant trend to expand as retailers shift further into foodservice
CHANNEL DATA
Table 61 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 64 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 65 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 66 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 67 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Supermarkets sees weakest performance within grocery retailers in 2023
Consolidated competitive landscape, dominated by S Group
S Group moves from uniform stores to more tailor-made outlets
PROSPECTS AND OPPORTUNITIES
Like hypermarkets, supermarkets will continue to benefit from the preference for larger outlets
Supermarkets adapt to and create trends in society
Grocery sales move online during the pandemic, but the future is uncertain
CHANNEL DATA
Table 68 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Supermarkets GBO Company Shares: % Value 2019-2023
Table 71 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 72 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 73 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 74 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Small local grocers witness retail price inflation
Entrepreneurial model more present in grocery retailers than it seems on the surface
Chained concepts are rare, but still exist
PROSPECTS AND OPPORTUNITIES
Small local grocers to become even more marginalised
Competition from e-commerce likely to strengthen
Small local shops to evolve into cooperative spaces
CHANNEL DATA
Table 155 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 156 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 157 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 158 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 159 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 160 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 161 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel and footwear value sales move closer to pre-pandemic levels
Fragmented but Scandinavian-dominated competitive landscape
Supermarket and hypermarket apparel/footwear sales on the rise
PROSPECTS AND OPPORTUNITIES
Second-hand trend and investment in repairs expected as circular economy grows
Grocery retailers to push further into apparel and footwear retailing
Further challenges as e-commerce returns to growth
CHANNEL DATA
Table 75 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 78 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 79 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 80 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 81 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic downturn hinders sales performance of appliances and electronics specialists
Energy efficiency and savings is high on the consumer agenda
Convenience appliances are increasingly relevant
PROSPECTS AND OPPORTUNITIES
Little opportunity for immediate growth, but better performance later in the forecast period
Service and repaired goods will gain traction
Boundary between online and offline to blur further
CHANNEL DATA
Table 82 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 83 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 84 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 85 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 86 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 87 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 88 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pharmacies dominate and see moderate growth
Health and wellness trends accelerate post-pandemic
Normal consolidates lead in health and personal care stores
PROSPECTS AND OPPORTUNITIES
Ageing population, necessity and aesthetics set to drive growth in optical goods stores
Marketing chains remain popular in health and beauty specialists in Finland
E-commerce expected to grow, but remain below its potential
CHANNEL DATA
Table 89 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 90 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 91 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 92 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 93 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 94 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 95 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 96 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 97 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 98 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 99 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home products specialists remains the biggest non-grocery channel in Finland
Weaker demand for homewares and home furnishings
Pet shops and superstores register strong performance
PROSPECTS AND OPPORTUNITIES
Challenging period ahead for home products specialists
Falling outlet numbers overall, but developments still expected
Tightening of restrictions on marketing products with huge discounts
CHANNEL DATA
Table 100 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 103 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 104 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 105 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 106 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 107 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 108 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 109 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 110 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
General merchandise stores witness robust performance
Department stores face ongoing issues
Tokmanni remains the leader and continues to expand
PROSPECTS AND OPPORTUNITIES
Variety stores face promising outlook
Department stores face ongoing identity crisis
Players in general merchandise stores expected to focus more on e-commerce
CHANNEL DATA
Table 111 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 112 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 114 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 115 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 116 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 117 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 118 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 119 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 120 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 121 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Direct selling remains a declining retail channel
Fragmented competitive landscape
Health and beauty and home products popular within direct selling
PROSPECTS AND OPPORTUNITIES
Continued fall in sales, and the significance of direct selling set to decrease further
Boundaries between traditional direct selling and e-commerce become hazy
Marketing via social media and events to support channel
CHANNEL DATA
Table 122 Direct Selling by Product: Value 2018-2023
Table 123 Direct Selling by Product: % Value Growth 2018-2023
Table 124 Direct Selling GBO Company Shares: % Value 2019-2023
Table 125 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 126 Direct Selling Forecasts by Product: Value 2023-2028
Table 127 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vending sales surpass pandemic levels
Technological enhancements boost vending channel
Inflation reduces consumers’ propensity to purchase
PROSPECTS AND OPPORTUNITIES
Growth potential in rural areas
A period of uncertainty ahead for vending
No dramatic changes expected in the split of products or competitive landscape
CHANNEL DATA
Table 128 Vending by Product: Value 2018-2023
Table 129 Vending by Product: % Value Growth 2018-2023
Table 130 Vending GBO Company Shares: % Value 2019-2023
Table 131 Vending GBN Brand Shares: % Value 2020-2023
Table 132 Vending Forecasts by Product: Value 2023-2028
Table 133 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
E-commerce picks up as recession bites in Finland
Competitive landscape remains fragmented
PROSPECTS AND OPPORTUNITIES
E-commerce growth to moderate in years ahead
Food e-commerce – impact on e-commerce and offline retail
Returns policies play a crucial role in online retailing
CHANNEL DATA
Table 134 Retail E-Commerce by Channel: Value 2017-2022
Table 135 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 136 Retail E-Commerce by Product: Value 2017-2022
Table 137 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 138 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 139 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 140 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 141 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 142 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 143 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
RETAIL IN FINLAND
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Sustainability
Tokmanni gains value share in retailing landscape
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shift towards larger-sized formats continues in Finland
Convenience stores adapt store formats to attract shoppers
E-commerce from convenience stores – faster deliveries and new delivery methods
PROSPECTS AND OPPORTUNITIES
Convenience retailers face decline amid growing competition
Sustainability focus to gain importance
Delivering new ways of adding convenience is essential
CHANNEL DATA
Table 144 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 145 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 146 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 147 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 148 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 149 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 150 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 151 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 152 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 153 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 154 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weak economy works to the advantage of discounters
Lidl remains the only discounter in Finland, but sees share growth within grocery retailers
Lidl uses its loyalty app to attract consumers to its low prices
PROSPECTS AND OPPORTUNITIES
Store expansion expected from Lidl
Lidl lags behind in e-commerce
Tokmanni creates new Nordic discount retailer following acquisition of Dollarstore
CHANNEL DATA
Table 54 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Discounters GBO Company Shares: % Value 2019-2023
Table 57 Discounters GBN Brand Shares: % Value 2020-2023
Table 58 Discounters LBN Brand Shares: Outlets 2020-2023
Table 59 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 60 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hypermarkets retain the lead in grocery retailing
Players expand with foodservice and fashion offerings
E-commerce proves a hit for hypermarkets
PROSPECTS AND OPPORTUNITIES
Hypermarkets and supermarkets starting to see the blurring of boundaries
Technological innovations to improve services and cut costs
Grocerant trend to expand as retailers shift further into foodservice
CHANNEL DATA
Table 61 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 64 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 65 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 66 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 67 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Supermarkets sees weakest performance within grocery retailers in 2023
Consolidated competitive landscape, dominated by S Group
S Group moves from uniform stores to more tailor-made outlets
PROSPECTS AND OPPORTUNITIES
Like hypermarkets, supermarkets will continue to benefit from the preference for larger outlets
Supermarkets adapt to and create trends in society
Grocery sales move online during the pandemic, but the future is uncertain
CHANNEL DATA
Table 68 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Supermarkets GBO Company Shares: % Value 2019-2023
Table 71 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 72 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 73 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 74 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Small local grocers witness retail price inflation
Entrepreneurial model more present in grocery retailers than it seems on the surface
Chained concepts are rare, but still exist
PROSPECTS AND OPPORTUNITIES
Small local grocers to become even more marginalised
Competition from e-commerce likely to strengthen
Small local shops to evolve into cooperative spaces
CHANNEL DATA
Table 155 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 156 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 157 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 158 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 159 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 160 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 161 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel and footwear value sales move closer to pre-pandemic levels
Fragmented but Scandinavian-dominated competitive landscape
Supermarket and hypermarket apparel/footwear sales on the rise
PROSPECTS AND OPPORTUNITIES
Second-hand trend and investment in repairs expected as circular economy grows
Grocery retailers to push further into apparel and footwear retailing
Further challenges as e-commerce returns to growth
CHANNEL DATA
Table 75 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 78 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 79 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 80 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 81 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic downturn hinders sales performance of appliances and electronics specialists
Energy efficiency and savings is high on the consumer agenda
Convenience appliances are increasingly relevant
PROSPECTS AND OPPORTUNITIES
Little opportunity for immediate growth, but better performance later in the forecast period
Service and repaired goods will gain traction
Boundary between online and offline to blur further
CHANNEL DATA
Table 82 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 83 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 84 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 85 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 86 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 87 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 88 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pharmacies dominate and see moderate growth
Health and wellness trends accelerate post-pandemic
Normal consolidates lead in health and personal care stores
PROSPECTS AND OPPORTUNITIES
Ageing population, necessity and aesthetics set to drive growth in optical goods stores
Marketing chains remain popular in health and beauty specialists in Finland
E-commerce expected to grow, but remain below its potential
CHANNEL DATA
Table 89 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 90 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 91 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 92 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 93 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 94 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 95 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 96 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 97 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 98 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 99 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home products specialists remains the biggest non-grocery channel in Finland
Weaker demand for homewares and home furnishings
Pet shops and superstores register strong performance
PROSPECTS AND OPPORTUNITIES
Challenging period ahead for home products specialists
Falling outlet numbers overall, but developments still expected
Tightening of restrictions on marketing products with huge discounts
CHANNEL DATA
Table 100 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 103 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 104 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 105 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 106 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 107 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 108 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 109 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 110 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
General merchandise stores witness robust performance
Department stores face ongoing issues
Tokmanni remains the leader and continues to expand
PROSPECTS AND OPPORTUNITIES
Variety stores face promising outlook
Department stores face ongoing identity crisis
Players in general merchandise stores expected to focus more on e-commerce
CHANNEL DATA
Table 111 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 112 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 114 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 115 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 116 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 117 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 118 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 119 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 120 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 121 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Direct selling remains a declining retail channel
Fragmented competitive landscape
Health and beauty and home products popular within direct selling
PROSPECTS AND OPPORTUNITIES
Continued fall in sales, and the significance of direct selling set to decrease further
Boundaries between traditional direct selling and e-commerce become hazy
Marketing via social media and events to support channel
CHANNEL DATA
Table 122 Direct Selling by Product: Value 2018-2023
Table 123 Direct Selling by Product: % Value Growth 2018-2023
Table 124 Direct Selling GBO Company Shares: % Value 2019-2023
Table 125 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 126 Direct Selling Forecasts by Product: Value 2023-2028
Table 127 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vending sales surpass pandemic levels
Technological enhancements boost vending channel
Inflation reduces consumers’ propensity to purchase
PROSPECTS AND OPPORTUNITIES
Growth potential in rural areas
A period of uncertainty ahead for vending
No dramatic changes expected in the split of products or competitive landscape
CHANNEL DATA
Table 128 Vending by Product: Value 2018-2023
Table 129 Vending by Product: % Value Growth 2018-2023
Table 130 Vending GBO Company Shares: % Value 2019-2023
Table 131 Vending GBN Brand Shares: % Value 2020-2023
Table 132 Vending Forecasts by Product: Value 2023-2028
Table 133 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
E-commerce picks up as recession bites in Finland
Competitive landscape remains fragmented
PROSPECTS AND OPPORTUNITIES
E-commerce growth to moderate in years ahead
Food e-commerce – impact on e-commerce and offline retail
Returns policies play a crucial role in online retailing
CHANNEL DATA
Table 134 Retail E-Commerce by Channel: Value 2017-2022
Table 135 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 136 Retail E-Commerce by Product: Value 2017-2022
Table 137 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 138 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 139 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 140 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 141 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 142 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 143 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
