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Retail in Australia

March 2024 | 109 pages | ID: R4391F61DA4EN
Euromonitor International Ltd

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Retail in Australia had to navigate a complex landscape in 2023, marked by a series of challenges, most notably the cost-of-living crisis stemming from rising interest rates and increased energy bills. These factors squeezed consumers' discretionary incomes, prompting a shift in spending priorities away from non-essential purchases. Nevertheless, some Australians turned to experiences such as travel and dining out for pleasure and some relief from inflationary pressures. As a result, discretiona...

Euromonitor International's Retail in Australia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Retail in Australia
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

RETAIL IN AUSTRALIA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Promotions drive up volume sales amid cautious spending behaviour
Sustainability is a focal point for retailers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
End of year/Christmas shopping
Back-to-school
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

7-ELEVEN’S AUSTRALIAN OPERATIONS UP FOR SALE DESPITE SEEING GROWTH IN LOCAL MARKET

7-ELEVEN COLLABORATES WITH GRABANGO TO SPEED UP CONVENIENCE STORE PAYMENTS

Foodservice and packaged beverages drive growth of convenience retailers
PROSPECTS AND OPPORTUNITIES
Viva Energy highlights a diverse convenience retailer as vital for future success
Hydrogen service stations expected to expand over the forecast period
More stringent tobacco regulations overseas could set new standard for Australia
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Strong performance for discounters as cost of living in Australia continues to rise
Aldi aims to lead in terms of environmental sustainability
Aldi’s competitiveness mostly unaffected by lack of e-commerce presence
PROSPECTS AND OPPORTUNITIES
Maintaining momentum after inflation eases will be key for Aldi
Potential for growth through e-commerce
Aldi looking to expand its sustainability goals with new partnerships
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Discounters GBO Company Shares: % Value 2019-2023
Table 68 Discounters GBN Brand Shares: % Value 2020-2023
Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Hypermarkets experience a challenging year after a strong 2022
Target stores continue to be rebranded to Kmart by Wesfarmers
Kmart takes its next step in automation with click-and-collect trials
PROSPECTS AND OPPORTUNITIES
Hypermarkets expected to return to stronger growth as cost-of-living pressures ease
Big W makes moves to reduce plastic usage in its stores
E-commerce to face tough challenge after a notable slowdown in 2023
SUPERMARKETS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Coles and Woolworths forced into lowering prices to compete with discounters
Rise in prices causes an increase in shoplifting for supermarkets
Coles invests in technology to improve the customer experience
PROSPECTS AND OPPORTUNITIES
Enhancing the supermarket experience based on specific customer needs
Product innovation for private label can give a competitive edge
Online channels to become increasingly competitive for supermarkets
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Supermarkets GBO Company Shares: % Value 2019-2023
Table 75 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Small local grocers face increasing competition from diversifying supermarkets
Independent operators offer competitive pricing on local produce
Automatic cash handling helps small local grocers boost efficiency
PROSPECTS AND OPPORTUNITIES
Small local grocers to continue excelling through unique offerings
Changing consumer sentiment can create an opportunity for independents
Further shift online can present a potential threat for small local grocers
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 82 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Channel experiences sales slowdown amid cost-of-living crisis
Investment in experience retailing and digitalisation amid revival of offline shopping
Retailers adjust to economic challenges to attract budget-conscious consumers
PROSPECTS AND OPPORTUNITIES
Future performance is contingent on prevailing economic circumstances
The pursuit of sustainability will remain a strategic priority
Apparel and footwear specialists expected to continue investing in digitalisation
CHANNEL DATA
Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Physical retail outlets experience positive sales performance amid greater mobility
Excessive inventory results in intensified promotional endeavours to bolster demand
Specialists feel pressure from emerging hypermarket private label lines
PROSPECTS AND OPPORTUNITIES
Navigating economic challenges and embracing offline retail resurgence over the forecast period
Retailers are poised to enhance consumer convenience through strategic partnerships and innovation in Australia's retail environment
Sustainable trend is set to take root in appliances and electronics specialists
CHANNEL DATA
Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Pharmacies retain leadership for health products over supermarkets
Beauty specialists retain popularity over department stores
Mecca remains Australia’s leading beauty specialist chain
PROSPECTS AND OPPORTUNITIES
Sustainability and convenience will drive health and beauty specialists
Change in prescription legislation to potentially impact pharmacy traffic
Demand for optical goods set to grow due to rise in myopia among Australians
CHANNEL DATA
Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Supply chain issues improve, but sales slow amid inflationary pressure
IKEA remains most popular homewares and home furnishing specialist
Bunnings retains considerable lead in home products specialists, benefiting from the booming DIY trend
PROSPECTS AND OPPORTUNITIES
E-commerce set to grow, but offline will remain key for big-ticket items
Sustainability will be focal point for channel players
Further growth potential for pet shops and superstores in Australia
CHANNEL DATA
Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 115 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 116 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 117 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Department store sales slow amid cost-of-living crisis
Variety stores experience downward pressure from grocery retailers
Retail media is a focal point for David Jones
PROSPECTS AND OPPORTUNITIES
General merchandise stores to experience further pressure from hypermarkets and specialists
Variety stores set to adapt strategies amid economic challenges by focusing on diverse offerings and competitive pricing
Continuous investment by department stores in omnichannel strategy
CHANNEL DATA
Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 124 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 125 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 126 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 127 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 128 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 129 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 130 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 131 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 132 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

E-commerce growth presents challenge for direct selling
Health and beauty direct selling records improving sales growth in 2023
Flexible arrangements the new norm for direct selling agents
PROSPECTS AND OPPORTUNITIES
Limited growth amid competitive landscape and further online shopping
Word of mouth an advantage of direct selling
Digitalisation and sustainability can support direct selling in the coming years
CHANNEL DATA
Table 133 Direct Selling by Product: Value 2018-2023
Table 134 Direct Selling by Product: % Value Growth 2018-2023
Table 135 Direct Selling GBO Company Shares: % Value 2019-2023
Table 136 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 137 Direct Selling Forecasts by Product: Value 2023-2028
Table 138 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Greater mobility in Australia boosts vending’s performance
Innovation in the vending space challenges consumer perceptions
Vending machines for pet treats show potential for channel expansion
PROSPECTS AND OPPORTUNITIES
Future outlook for vending machines expected to be stable
Abundance of beverage vending machines raises questions about sustainability
Opportunity for more medical products to be distributed by vending
CHANNEL DATA
Table 139 Vending by Product: Value 2018-2023
Table 140 Vending by Product: % Value Growth 2018-2023
Table 141 Vending GBO Company Shares: % Value 2019-2023
Table 142 Vending GBN Brand Shares: % Value 2020-2023
Table 143 Vending Forecasts by Product: Value 2023-2028
Table 144 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN AUSTRALIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Specialist e-commerce platforms struggle but DTC becomes popular
Leading grocery retailer expands its digital offering
Amazon.com leads marketplace e-commerce but there is rising pressure from Temu following its successful launch in Australia
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to expand but at a slower pace compared to surge over review period
Discounter e-commerce marketplace set to drive channel’s growth
Omnichannel strategy will become more mainstream in Australia
CHANNEL DATA
Table 145 Retail E-Commerce by Channel: Value 2017-2022
Table 146 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 147 Retail E-Commerce by Product: Value 2017-2022
Table 148 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 149 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 150 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 151 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 153 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027


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