Retail E-Commerce in South Korea

April 2024 | 41 pages | ID: RC677E957624EN
Euromonitor International Ltd

Abstracts

In 2023, retail e-commerce maintained double-digit current value growth in South Korea. In recent times, the retail landscape in the country witnessed a remarkable surge in online shopping activities, driving a substantial increase in online transactions, particularly in the domain of mobile shopping. Retail e-commerce, already totalling a substantial value, experienced a noteworthy uptick in 2023. The growth rates recorded for sales of foods and drinks via e-commerce saw substantial, above-aver...

Euromonitor International's Retail E-Commerce in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Retail E-Commerce in South Korea
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

RETAIL E-COMMERCE IN SOUTH KOREA
KEY DATA FINDINGS

2023 DEVELOPMENTS

The continued rise of e-commerce in South Korea
Coupang’s acquisition of Farfetch
Acquisition of Interpark by Yanolja and Qoo10
PROSPECTS AND OPPORTUNITIES
The rise of e-commerce membership programmes
Naver’s HyperClova is incorporated in the shopping experience
Musinsa surpasses KRW4 trillion in e-commerce transactions
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2017-2022
Table 2 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 3 Retail E-Commerce by Product: Value 2017-2022
Table 4 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 5 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 7 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 9 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN SOUTH KOREA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Omnichannel strategies drive strong performances
Demographic impact on retail in South Korea
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Summer Sale
Black Friday / Korea Sale Festa
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 13 Sales in Retail Offline by Channel: Value 2018-2023
Table 14 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 15 Retail Offline Outlets by Channel: Units 2018-2023
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 17 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 21 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 23 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 31 Retail GBO Company Shares: % Value 2019-2023
Table 32 Retail GBN Brand Shares: % Value 2020-2023
Table 33 Retail Offline GBO Company Shares: % Value 2019-2023
Table 34 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 35 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 36 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 37 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 38 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 39 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 46 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 48 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources