Retail E-Commerce in Guatemala

March 2023 | 16 pages | ID: RE03E096928AEN
Euromonitor International Ltd

Abstracts

Prior to 2020, e-commerce in Guatemala had been experiencing steady growth over the years, but adoption rates remained relatively low. However, the COVID-19 pandemic triggered a surge in e-commerce sales, particularly among more affluent consumers who were forced to rely on online shopping due to stay-at-home measures and travel restrictions. This trend continued in 2021, with e-commerce sales growth remaining strong. Surprisingly, this trend also continued in 2022, with year-on-year growth even
Euromonitor International's Retail E-Commerce in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RETAIL E-COMMERCE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Guatemalan consumers embrace e-commerce fully
E-commerce, an increasingly important channel for tobacco sales
Pure e-commerce players benefit from retailers’ lack of investment during the pandemic
PROSPECTS AND OPPORTUNITIES
E-commerce growth in Guatemala: opportunities and challenges
Mercado Libre and Amazon continue to battle for the top position
Governmental support and innovations in cash purchases are likely to drive demand for e-commerce during the forecast period.
CHANNEL DATA
Table 1 Retail E-Commerce by Product: Value 2017-2022
Table 2 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 3 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 4 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN GUATEMALA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA
Table 5 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 6 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 7 Sales in Retail Offline by Channel: Value 2017-2022
Table 8 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 9 Retail Offline Outlets by Channel: Units 2017-2022
Table 10 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 11 Retail GBO Company Shares: % Value 2018-2022
Table 12 Retail GBN Brand Shares: % Value 2019-2022
Table 13 Retail Offline GBO Company Shares: % Value 2018-2022
Table 14 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 15 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 16 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 17 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 18 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 19 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 20 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 21 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 22 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 23 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources