Retail E-Commerce in Georgia

March 2023 | 18 pages | ID: R1651AAC48ADEN
Euromonitor International Ltd

Abstracts

E-commerce posted another strong year of growth in 2022, with current value sales buoyed by higher inflation rates. Following the boom during the COVID-19 pandemic, online retailers witnessed more sustainable growth as many consumers returned to store retailing. At the same time, Georgian e-commerce is far from maturity and has huge potential for future growth. Indeed, e-commerce penetration remains low in Georgia compared to region and global averages, with many consumers yet to embrace online
Euromonitor International's Retail E-Commerce in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RETAIL E-COMMERCE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
E-commerce growth remains robust bolstered by higher inflation
Appreciation of local currency spurs cross-border online purchases
Internet access and tech-savvy shoppers expand in Georgia
PROSPECTS AND OPPORTUNITIES
E-commerce faces promising growth
Gaps in e-commerce development for some local brands
Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth
CHANNEL DATA
Table 1 Retail E-Commerce by Product: Value 2017-2022
Table 2 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 3 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 4 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 5 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 6 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN GEORGIA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 9 Sales in Retail Offline by Channel: Value 2017-2022
Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 11 Retail Offline Outlets by Channel: Units 2017-2022
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 13 Retail GBO Company Shares: % Value 2018-2022
Table 14 Retail GBN Brand Shares: % Value 2019-2022
Table 15 Retail Offline GBO Company Shares: % Value 2018-2022
Table 16 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 17 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 18 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 19 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 20 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 21 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 22 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 23 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 24 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 25 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources