Retail E-Commerce in Colombia

March 2024 | 40 pages | ID: R34F8A93687FEN
Euromonitor International Ltd

Abstracts

In 2023, retail e-commerce in Colombia recorded further strong despite the government eliminating the VAT-free day. Growth was, however, slower in the year due to a retailer-driven shift to physical stores. This shift was supported by sale events, which particularly supported sales in fast-moving goods categories such as groceries, apparel, and beauty. The Colombian Chamber of Electronic Commerce, for instance, launched Hot Sale Days, which were extended to the offline channel by retailers.

Euromonitor International's Retail E-Commerce in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Retail E-Commerce in Colombia
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

RETAIL E-COMMERCE IN COLOMBIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

E-commerce maintains strong growth in 2023
Falabella.com launches its 'marketplace' in Colombia
Industry explores new ways to connect with consumers
PROSPECTS AND OPPORTUNITIES
Consumers are more comfortable and confident shopping online
Live shopping and endless aisles as key drivers of interaction
Online marketplace model likely to be increasingly adopted in the future
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2017-2022
Table 2 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 3 Retail E-Commerce by Product: Value 2017-2022
Table 4 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 5 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 7 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 9 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN COLOMBIA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Importance of the customer experience
Discounters for the win in difficult times
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Hot Sale
Back to School
Severance Savings
Valentine’s Day
Women’s Day
Holy Week
Mother’s Day
Father’s Day
Holiday
Primas Payment (extra-legal salary)
Love and Friendship Day
Halloween
Black Friday
Cyber Monday
Christmas and New Year
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 13 Sales in Retail Offline by Channel: Value 2018-2023
Table 14 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 15 Retail Offline Outlets by Channel: Units 2018-2023
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 17 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 21 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 23 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 31 Retail GBO Company Shares: % Value 2019-2023
Table 32 Retail GBN Brand Shares: % Value 2020-2023
Table 33 Retail Offline GBO Company Shares: % Value 2019-2023
Table 34 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 35 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 36 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 37 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 38 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 39 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 46 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 48 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources