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Programmatic Advertising Market Research Report by Device Type (Desktop and Mobile), by Media Type (Audio Ads, DOOH, Digital Display, Social Ads, and Video Ads), by Platform Type - Global Forecast to 2025 - Cumulative Impact of COVID-19

February 2021 | 186 pages | ID: PF4FDF74B713EN
360iResearch

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Market Statistics:
The report provides market sizing and forecast across five major currencies - USD, EUR GBP, JPY, and AUD. This helps organization leaders make better decisions when currency exchange data is readily available.

1. The Global Programmatic Advertising Market is expected to grow from USD 2,902.71 Million in 2020 to USD 4,918.19 Million by the end of 2025.
2. The Global Programmatic Advertising Market is expected to grow from EUR 2,545.15 Million in 2020 to EUR 4,312.36 Million by the end of 2025.
3. The Global Programmatic Advertising Market is expected to grow from GBP 2,262.64 Million in 2020 to GBP 3,833.70 Million by the end of 2025.
4. The Global Programmatic Advertising Market is expected to grow from JPY 309,793.26 Million in 2020 to JPY 524,896.05 Million by the end of 2025.
5. The Global Programmatic Advertising Market is expected to grow from AUD 4,215.12 Million in 2020 to AUD 7,141.87 Million by the end of 2025.

Market Segmentation & Coverage:
This research report categorizes the Programmatic Advertising to forecast the revenues and analyze the trends in each of the following sub-markets:

Based on Device Type, the Programmatic Advertising Market studied across Desktop and Mobile.

Based on Media Type, the Programmatic Advertising Market studied across Audio Ads, DOOH, Digital Display, Social Ads, and Video Ads.

Based on Platform Type, the Programmatic Advertising Market studied across Automated Guaranteed, Private Marketplace Guaranteed, Real Time Buying, and Unreserved Fixed-rate.

Based on Geography, the Programmatic Advertising Market studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas region surveyed across Argentina, Brazil, Canada, Mexico, and United States. The Asia-Pacific region surveyed across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, and Thailand. The Europe, Middle East & Africa region surveyed across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Company Usability Profiles:
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Programmatic Advertising Market including Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick, Rubicon Project, and Tencent Holdings Ltd..

Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward. The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.

360iResearch FPNV Positioning Matrix:
The 360iResearch FPNV Positioning Matrix evaluates and categorizes the vendors in the Programmatic Advertising Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

360iResearch Competitive Strategic Window:
The 360iResearch Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The 360iResearch Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments

The report answers questions such as:
1. What is the market size and forecast of the Global Programmatic Advertising Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Programmatic Advertising Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Programmatic Advertising Market?
4. What is the competitive strategic window for opportunities in the Global Programmatic Advertising Market?
5. What are the technology trends and regulatory frameworks in the Global Programmatic Advertising Market?
6. What are the modes and strategic moves considered suitable for entering the Global Programmatic Advertising Market?
1. PREFACE

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Process
  2.1.1. Define: Research Objective
  2.1.2. Determine: Research Design
  2.1.3. Prepare: Research Instrument
  2.1.4. Collect: Data Source
  2.1.5. Analyze: Data Interpretation
  2.1.6. Formulate: Data Verification
  2.1.7. Publish: Research Report
  2.1.8. Repeat: Report Update
2.2. Research Execution
  2.2.1. Initiation: Research Process
  2.2.2. Planning: Develop Research Plan
  2.2.3. Execution: Conduct Research
  2.2.4. Verification: Finding & Analysis
  2.2.5. Publication: Research Report
2.3. Research Outcome

3. EXECUTIVE SUMMARY

3.1. Introduction
3.2. Market Outlook
3.3. Device Type Outlook
3.4. Platform Type Outlook
3.5. Media Type Outlook
3.6. Geography Outlook
3.7. Competitor Outlook

4. MARKET OVERVIEW

4.1. Introduction
4.2. Cumulative Impact of COVID-19

5. MARKET INSIGHTS

5.1. Market Dynamics
  5.1.1. Drivers
  5.1.2. Restraints
  5.1.3. Opportunities
  5.1.4. Challenges
5.2. Porters Five Forces Analysis
  5.2.1. Threat of New Entrants
  5.2.2. Threat of Substitutes
  5.2.3. Bargaining Power of Customers
  5.2.4. Bargaining Power of Suppliers
  5.2.5. Industry Rivalry

6. GLOBAL PROGRAMMATIC ADVERTISING MARKET, BY DEVICE TYPE

6.1. Introduction
6.2. Desktop
6.3. Mobile

7. GLOBAL PROGRAMMATIC ADVERTISING MARKET, BY MEDIA TYPE

7.1. Introduction
7.2. Audio Ads
7.3. DOOH
7.4. Digital Display
7.5. Social Ads
7.6. Video Ads

8. GLOBAL PROGRAMMATIC ADVERTISING MARKET, BY PLATFORM TYPE

8.1. Introduction
8.2. Automated Guaranteed
8.3. Private Marketplace Guaranteed
8.4. Real Time Buying
8.5. Unreserved Fixed-rate

9. AMERICAS PROGRAMMATIC ADVERTISING MARKET

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. South Korea
10.10. Thailand

11. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET

11.1. Introduction
11.2. France
11.3. Germany
11.4. Italy
11.5. Netherlands
11.6. Qatar
11.7. Russia
11.8. Saudi Arabia
11.9. South Africa
11.10. Spain
11.11. United Arab Emirates
11.12. United Kingdom

12. COMPETITIVE LANDSCAPE

12.1. FPNV Positioning Matrix
  12.1.1. Quadrants
  12.1.2. Business Strategy
  12.1.3. Product Satisfaction
12.2. Market Ranking Analysis
12.3. Market Share Analysis
12.4. Competitor SWOT Analysis
12.5. Competitive Scenario
  12.5.1. Merger & Acquisition
  12.5.2. Agreement, Collaboration, & Partnership
  12.5.3. New Product Launch & Enhancement
  12.5.4. Investment & Funding
  12.5.5. Award, Recognition, & Expansion

13. COMPANY USABILITY PROFILES

13.1. Adobe marketing cloud
13.2. AdReady
13.3. AdRoll
13.4. Alibaba Group Holdings Ltd.
13.5. Baidu, Inc.
13.6. Centro, Inc.
13.7. Choozle
13.8. DoubleClick
13.9. Rubicon Project
13.10. Tencent Holdings Ltd.

14. APPENDIX

14.1. Discussion Guide
14.2. License & Pricing

LIST OF TABLES

TABLE 1. CURRENCY CONVERSION RATES
TABLE 2. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 11. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 12. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 16. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 18. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 19. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 20. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 21. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 22. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 23. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 24. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 25. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 26. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 27. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 28. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 29. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 30. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 31. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 32. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 33. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 34. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 35. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 36. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 37. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 38. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 39. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 40. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 41. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 42. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 43. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 44. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 45. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 46. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 47. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 48. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 49. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 50. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 51. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 52. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 53. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 54. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 55. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 56. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 57. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 58. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 59. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 60. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 61. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 62. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 63. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 64. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 65. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 66. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 67. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 68. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 69. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 70. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 71. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 72. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 73. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 74. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 75. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 76. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 77. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 78. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 79. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 80. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 81. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 82. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 83. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 84. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 85. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 86. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 87. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 88. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 89. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 90. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 91. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 92. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 93. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 94. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 95. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 96. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 97. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 98. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 99. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 100. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 101. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 102. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 103. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 104. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2025 (USD/EUR/GBP/JPY/AUD MILLION)
TABLE 105. GLOBAL PROGRAMMATIC ADVERTISING MARKET: SCORES
TABLE 106. GLOBAL PROGRAMMATIC ADVERTISING MARKET: BUSINESS STRATEGY
TABLE 107. GLOBAL PROGRAMMATIC ADVERTISING MARKET: PRODUCT SATISFACTION
TABLE 108. GLOBAL PROGRAMMATIC ADVERTISING MARKET: RANKING
TABLE 109. GLOBAL PROGRAMMATIC ADVERTISING MARKET: MERGER & ACQUISITION
TABLE 110. GLOBAL PROGRAMMATIC ADVERTISING MARKET: AGREEMENT, COLLABORATION, & PARTNERSHIP
TABLE 111. GLOBAL PROGRAMMATIC ADVERTISING MARKET: NEW PRODUCT LAUNCH & ENHANCEMENT
TABLE 112. GLOBAL PROGRAMMATIC ADVERTISING MARKET: INVESTMENT & FUNDING
TABLE 113. GLOBAL PROGRAMMATIC ADVERTISING MARKET: AWARD, RECOGNITION, & EXPANSION
TABLE 114. GLOBAL PROGRAMMATIC ADVERTISING MARKET: LICENSE & PRICING


LIST OF FIGURES

FIGURE 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET: RESEARCH PROCESS
FIGURE 2. GLOBAL PROGRAMMATIC ADVERTISING MARKET: RESEARCH EXECUTION
FIGURE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2020 VS 2025 (USD MILLION)
FIGURE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2020 (USD MILLION)
FIGURE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2020 (USD MILLION)
FIGURE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2020 (USD MILLION)
FIGURE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 (USD MILLION)
FIGURE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2025 (USD MILLION)
FIGURE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (%)
FIGURE 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (USD MILLION)
FIGURE 11. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2025
FIGURE 12. GLOBAL PROGRAMMATIC ADVERTISING MARKET: MARKET DYNAMICS
FIGURE 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET: PORTERS FIVE FORCES ANALYSIS
FIGURE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2020 VS 2025 (%)
FIGURE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2020 VS 2025 (USD MILLION)
FIGURE 16. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025
FIGURE 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, 2020 VS 2025 (USD MILLION)
FIGURE 18. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, 2020 VS 2025 (USD MILLION)
FIGURE 19. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2020 VS 2025 (%)
FIGURE 20. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2020 VS 2025 (USD MILLION)
FIGURE 21. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025
FIGURE 22. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, 2020 VS 2025 (USD MILLION)
FIGURE 23. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, 2020 VS 2025 (USD MILLION)
FIGURE 24. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, 2020 VS 2025 (USD MILLION)
FIGURE 25. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, 2020 VS 2025 (USD MILLION)
FIGURE 26. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, 2020 VS 2025 (USD MILLION)
FIGURE 27. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2020 VS 2025 (%)
FIGURE 28. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2020 VS 2025 (USD MILLION)
FIGURE 29. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2025
FIGURE 30. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, 2020 VS 2025 (USD MILLION)
FIGURE 31. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, 2020 VS 2025 (USD MILLION)
FIGURE 32. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, 2020 VS 2025 (USD MILLION)
FIGURE 33. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, 2020 VS 2025 (USD MILLION)
FIGURE 34. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (%)
FIGURE 35. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (USD MILLION)
FIGURE 36. COMPETITIVE STRATEGIC WINDOW FOR AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2025
FIGURE 37. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 38. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 39. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 40. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 41. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 42. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (%)
FIGURE 43. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (USD MILLION)
FIGURE 44. COMPETITIVE STRATEGIC WINDOW FOR ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2025
FIGURE 45. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 46. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 47. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 48. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 49. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 50. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 51. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 52. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 53. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 54. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (%)
FIGURE 55. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2020 VS 2025 (USD MILLION)
FIGURE 56. COMPETITIVE STRATEGIC WINDOW FOR EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2025
FIGURE 57. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 58. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 59. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 60. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 61. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 62. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 63. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 64. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 65. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 66. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 67. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY GEOGRAPHY, 2018-2025 (USD MILLION)
FIGURE 68. GLOBAL PROGRAMMATIC ADVERTISING MARKET: 360IRESEARCH FPNV POSITIONING MATRIX
FIGURE 69. GLOBAL PROGRAMMATIC ADVERTISING MARKET: 360IRESEARCH MARKET SHARE ANALYSIS
FIGURE 70. GLOBAL PROGRAMMATIC ADVERTISING MARKET: COMPETITOR SWOT ANALYSIS
FIGURE 71. COMPETITIVE SCENARIO ANALYSIS IN GLOBAL PROGRAMMATIC ADVERTISING MARKET, BY TYPE


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