Product placement in Movies, Research Paper

January 2017 | 21 pages | ID: PB0743767FCEN
Sadia Saeed

Abstracts

Product placement is considered most effective and efficient tool for introducing and placing products in markets and minds of customers. It is estimated that companies are spending more than 58% on placement of products and services. A promoting method utilized by companies in which actual commodities and facilities come in media such as movies and films is known as product placement. It is evaluated in a record that more than 40% people enjoy the watching movies and shows. So the introduction of commodities in movies and films are increasing rapidly (Paivio, 1990). Cont... (3000 words of this report)

Contents

1. INTRODUCTION

1.1 Research Problem
1.2 Research Objectives
1.3 Research questions

2. LITERATURE REVIEW

2.1 Product placement
2.2 Measuring the effects of product placement
2.3 Types of product placement movies
2.4 Evolution of Product placement
2.5 How Products are placed in movies
2.6 Benefits and risks

3. METHODOLOGY

3.1 Type of Research
3.2 Sampling method
3.3 Data collection method

4. THEORETICAL FRAMEWORK

5. FINDING

5.1 Charts for Evaluation
Gender
Designation
Age
Educational Level
Monthly income
5.2 Tables for analysis

6. ANALYSIS

7. CONCLUSION

References

RESEARCH QUESTIONNAIRE