Printed Tissue Paper Market Size, Share & Trends Analysis Report By Product (Toilet Paper, Napkin, Facial Tissue, Kitchen Tissue), By Distribution Channel, By End-use (Household, Commercial), By Region, And Segment Forecasts, 2025 - 2030
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Printed Tissue Paper Market Growth & Trends
The global printed tissue paper market size is expected treach USD 1,106.7 million by 2030, registering a CAGR of 4.7% from 2025 t2030, according ta new report by Grand View Research, Inc. The market is expected twitness considerable growth owing trising adoption of hygienic products and replacement tconventional products for personal care.
Growing use of tissue papers has driven the manufacturers tintroduce specialty products tretain the large customer base from inclining tother substitutes. Therefore, companies such as papermart, jukeboxprint, and noissues are coming up with customized printed tissue papers in order ttarget the premium customers with higher disposable income.
Facial tissue is expected tbe the fastest growing category owing tthe high consumption of the product by females. This is on account of the better hygiene and personal care level of the females in comparison tthe male crowd. In addition, females are more inclined towards usage of new and trendy products in order tconvey a style statement tthe society. Moreover, new product innovation with better features including antioxidant, alcohol clean, and charcoal cleaning are anticipated taugment the product demand in the near future.
The supermarkets/hypermarkets generated a revenue of USD 293.4 million in 2018 and is anticipated twitness significant growth from 2019 t2025. This segment is popular owing tits benefits such as providing the consumers an advantage of scanning the product before purchase that influences their buying decision.Moreover, availability of a wide range of products offered by different brands enables consumers tcompare between each brand.
The layout of this distribution channel and discounts by the leading brands have alsincreased the sales volume in the supermarket and hypermarket medium. The organized retail sectors have been driving the printed tissue paper market by providing ample space and visibility for the existing and new brands toffer their products.
Furthermore, the household and commercial sectors use the customized tissue paper and related products offered by companies including beetatissues and noissues in order tportray a higher standard of living and services. This is expected topen new segments for the companies. Therefore, the market is expected twitness significant growth in the developing countries including India, China, and Bangladesh on account of adoption of western standards of living and hygiene.
Printed Tissue Paper Market Report Highlights
Printed Tissue Paper Market Growth & Trends
The global printed tissue paper market size is expected treach USD 1,106.7 million by 2030, registering a CAGR of 4.7% from 2025 t2030, according ta new report by Grand View Research, Inc. The market is expected twitness considerable growth owing trising adoption of hygienic products and replacement tconventional products for personal care.
Growing use of tissue papers has driven the manufacturers tintroduce specialty products tretain the large customer base from inclining tother substitutes. Therefore, companies such as papermart, jukeboxprint, and noissues are coming up with customized printed tissue papers in order ttarget the premium customers with higher disposable income.
Facial tissue is expected tbe the fastest growing category owing tthe high consumption of the product by females. This is on account of the better hygiene and personal care level of the females in comparison tthe male crowd. In addition, females are more inclined towards usage of new and trendy products in order tconvey a style statement tthe society. Moreover, new product innovation with better features including antioxidant, alcohol clean, and charcoal cleaning are anticipated taugment the product demand in the near future.
The supermarkets/hypermarkets generated a revenue of USD 293.4 million in 2018 and is anticipated twitness significant growth from 2019 t2025. This segment is popular owing tits benefits such as providing the consumers an advantage of scanning the product before purchase that influences their buying decision.Moreover, availability of a wide range of products offered by different brands enables consumers tcompare between each brand.
The layout of this distribution channel and discounts by the leading brands have alsincreased the sales volume in the supermarket and hypermarket medium. The organized retail sectors have been driving the printed tissue paper market by providing ample space and visibility for the existing and new brands toffer their products.
Furthermore, the household and commercial sectors use the customized tissue paper and related products offered by companies including beetatissues and noissues in order tportray a higher standard of living and services. This is expected topen new segments for the companies. Therefore, the market is expected twitness significant growth in the developing countries including India, China, and Bangladesh on account of adoption of western standards of living and hygiene.
Printed Tissue Paper Market Report Highlights
- Based on products, the toilet paper segment dominated the global printed tissue paper industry with a revenue share of 25.5% in 2024. This product has experienced significant demand from a large number of household users and commercial users.
- Supermarkets & hypermarkets dominated the global printed tissue paper industry in 2024. The availability of this product through supermarkets and hypermarkets primarily attracts many existing customers.
- The commercial segment held the largest revenue share of the global printed tissue paper market in 2024. The commercial use is primarily driven by industries such as tourism & hospitality, facility management, healthcare, homecare, government, and others.
- Asia Pacific dominated the global printed tissue paper market with a revenue share of 33.4% in 2024.
- North America tissue paper industry is expected texperience the highest CAGR from 2025 t2030.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. PRINTED TISSUE PAPER MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. PRINTED TISSUE PAPER MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Printed Tissue Paper Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Toilet Paper
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Napkin
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Facial Tissue
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Kitchen Tissue
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.5. Others
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. PRINTED TISSUE PAPER MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Printed tissue paper Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Convenience Stores
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Supermarket/Hypermarket
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Online
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Other
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. PRINTED TISSUE PAPER MARKET: END USE ESTIMATES & TREND ANALYSIS
7.1. Printed tissue paper Market, By End Use: Key Takeaways
7.2. End Use Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
7.3.1. Households
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Commercial
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. PRINTED TISSUE PAPER MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
8.1. Printed tissue paper Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
8.3.1. North America
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.2. U.S.
8.3.1.2.1. Key country dynamics
8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.3. Canada
8.3.1.3.1. Key country dynamics
8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.4. Mexico
8.3.1.4.1. Key country dynamics
8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Europe
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.2. U.K.
8.3.2.2.1. Key country dynamics
8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.3. Germany
8.3.2.3.1. Key country dynamics
8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.4. France
8.3.2.4.1. Key country dynamics
8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.5. Italy
8.3.2.5.1. Key country dynamics
8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. Asia Pacific
8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.2. China
8.3.3.2.1. Key country dynamics
8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.3. India
8.3.3.3.1. Key country dynamics
8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.4. Japan
8.3.3.4.1. Key country dynamics
8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Latin America
8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4.2. Argentina
8.3.4.2.1. Key country dynamics
8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5. Middle East & Africa
8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5.2. South Africa
8.3.5.2.1. Key country dynamics
8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 9. PRINTED TISSUE PAPER MARKET: COMPETITIVE ANALYSIS
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Heat Map Analysis
9.7. Strategy Mapping
9.8. Company Profiles
9.8.1. APP Group
9.8.1.1. Company Overview
9.8.1.2. Financial Performance
9.8.1.3. Product Portfolios
9.8.1.4. Strategic Initiatives
9.8.2. Beeta Tissue
9.8.2.1. Company Overview
9.8.2.2. Financial Performance
9.8.2.3. Product Portfolios
9.8.2.4. Strategic Initiatives
9.8.3. Georgia – Pacific
9.8.3.1. Company Overview
9.8.3.2. Financial Performance
9.8.3.3. Product Portfolios
9.8.3.4. Strategic Initiatives
9.8.4. KCWW (Kimberly-Clark Worldwide, Inc.)
9.8.4.1. Company Overview
9.8.4.2. Financial Performance
9.8.4.3. Product Portfolios
9.8.4.4. Strategic Initiatives
9.8.5. Lotus Tissue Papers Products
9.8.5.1. Company Overview
9.8.5.2. Financial Performance
9.8.5.3. Product Portfolios
9.8.5.4. Strategic Initiatives
9.8.6. P&G
9.8.6.1. Company Overview
9.8.6.2. Financial Performance
9.8.6.3. Product Portfolios
9.8.6.4. Strategic Initiatives
9.8.7. Clean Paper, Inc.
9.8.7.1. Company Overview
9.8.7.2. Financial Performance
9.8.7.3. Product Portfolios
9.8.7.4. Strategic Initiatives
9.8.8. Hengan International Group Company Ltd.
9.8.8.1. Company Overview
9.8.8.2. Financial Performance
9.8.8.3. Product Portfolios
9.8.8.4. Strategic Initiatives
9.8.9. CMPC
9.8.9.1. Company Overview
9.8.9.2. Financial Performance
9.8.9.3. Product Portfolios
9.8.9.4. Strategic Initiatives
9.8.10. Cascades
9.8.10.1. Company Overview
9.8.10.2. Financial Performance
9.8.10.3. Product Portfolios
9.8.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. PRINTED TISSUE PAPER MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. PRINTED TISSUE PAPER MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Printed Tissue Paper Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Toilet Paper
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Napkin
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Facial Tissue
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Kitchen Tissue
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.5. Others
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. PRINTED TISSUE PAPER MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Printed tissue paper Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Convenience Stores
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Supermarket/Hypermarket
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Online
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Other
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. PRINTED TISSUE PAPER MARKET: END USE ESTIMATES & TREND ANALYSIS
7.1. Printed tissue paper Market, By End Use: Key Takeaways
7.2. End Use Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
7.3.1. Households
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Commercial
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. PRINTED TISSUE PAPER MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
8.1. Printed tissue paper Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
8.3.1. North America
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.2. U.S.
8.3.1.2.1. Key country dynamics
8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.3. Canada
8.3.1.3.1. Key country dynamics
8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.4. Mexico
8.3.1.4.1. Key country dynamics
8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Europe
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.2. U.K.
8.3.2.2.1. Key country dynamics
8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.3. Germany
8.3.2.3.1. Key country dynamics
8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.4. France
8.3.2.4.1. Key country dynamics
8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.5. Italy
8.3.2.5.1. Key country dynamics
8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. Asia Pacific
8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.2. China
8.3.3.2.1. Key country dynamics
8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.3. India
8.3.3.3.1. Key country dynamics
8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.4. Japan
8.3.3.4.1. Key country dynamics
8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Latin America
8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4.2. Argentina
8.3.4.2.1. Key country dynamics
8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5. Middle East & Africa
8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5.2. South Africa
8.3.5.2.1. Key country dynamics
8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 9. PRINTED TISSUE PAPER MARKET: COMPETITIVE ANALYSIS
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Heat Map Analysis
9.7. Strategy Mapping
9.8. Company Profiles
9.8.1. APP Group
9.8.1.1. Company Overview
9.8.1.2. Financial Performance
9.8.1.3. Product Portfolios
9.8.1.4. Strategic Initiatives
9.8.2. Beeta Tissue
9.8.2.1. Company Overview
9.8.2.2. Financial Performance
9.8.2.3. Product Portfolios
9.8.2.4. Strategic Initiatives
9.8.3. Georgia – Pacific
9.8.3.1. Company Overview
9.8.3.2. Financial Performance
9.8.3.3. Product Portfolios
9.8.3.4. Strategic Initiatives
9.8.4. KCWW (Kimberly-Clark Worldwide, Inc.)
9.8.4.1. Company Overview
9.8.4.2. Financial Performance
9.8.4.3. Product Portfolios
9.8.4.4. Strategic Initiatives
9.8.5. Lotus Tissue Papers Products
9.8.5.1. Company Overview
9.8.5.2. Financial Performance
9.8.5.3. Product Portfolios
9.8.5.4. Strategic Initiatives
9.8.6. P&G
9.8.6.1. Company Overview
9.8.6.2. Financial Performance
9.8.6.3. Product Portfolios
9.8.6.4. Strategic Initiatives
9.8.7. Clean Paper, Inc.
9.8.7.1. Company Overview
9.8.7.2. Financial Performance
9.8.7.3. Product Portfolios
9.8.7.4. Strategic Initiatives
9.8.8. Hengan International Group Company Ltd.
9.8.8.1. Company Overview
9.8.8.2. Financial Performance
9.8.8.3. Product Portfolios
9.8.8.4. Strategic Initiatives
9.8.9. CMPC
9.8.9.1. Company Overview
9.8.9.2. Financial Performance
9.8.9.3. Product Portfolios
9.8.9.4. Strategic Initiatives
9.8.10. Cascades
9.8.10.1. Company Overview
9.8.10.2. Financial Performance
9.8.10.3. Product Portfolios
9.8.10.4. Strategic Initiatives
