Prenatal Vitamin Supplements – A Global Market Overview

September 2024 | 282 pages | ID: PF8402A4F477EN
Industry Experts

Abstracts

Prenatal Vitamin Supplements Market Trends and Outlook

Prenatal Vitamins are supplements specifically consumed to prevent vitamin deficiency in women during pregnancy. They are available in various forms, including Powders, Tablets, Capsules and Gummies. As these supplements preserve the health of the expectant mother and the developing child, they are extremely beneficial. Prenatal vitamin supplements contain iron, calcium, vitamin D and folic acid that help in preventing birth abnormalities of the spine and brain, for which folic acid is highly crucial. During pregnancy, the body also needs iron to sustain the increased creation of red blood cells. In addition, calcium and vitamin D supports the child in developing teeth and bone in a healthy way.

Worldwide, the demand for Prenatal Vitamins is estimated at US$636.4 million in 2024 and is anticipated to post a 2024-2030 CAGR of 7.4% to reach a projected US$977.8 million by 2030.

The worldwide Prenatal Vitamin Supplements demand is expected to post a robust growth over the analysis period owing to several reasons, the major ones of which include growing awareness about the significance of proper nutrition & medication during pregnancy, deficiency of vital vitamins and minerals among expectant women due to sedentary & stress-filled lifestyles, initiatives by the government for promoting these supplements, more disposable income for improved health & wellbeing, well planned pregnancy by women to safeguard their and the unborn child's health, products made free of artificial preservatives & additives & composed of natural & organic substances and growing trend of certification of these products to gain consumer trust.

Prenatal Vitamin Supplements Regional Market Analysis

Due to the growing use of Prenatal Vitamin Supplements by pregnant women in the region, North America leads the global market for these supplements. A high level of awareness among the local populace about the benefits of Prenatal Vitamin Supplements, large number of players in the market offering varied choices and federal initiatives promoting women's prenatal health are factors that are further driving North America's demand. However, Asia-Pacific's market for Prenatal Vitamin Supplements is likely to increase at the fastest rate over the analysis timeframe. Growing awareness among expectant mothers about the significance of healthy diet and medication during pregnancy, the high number of pregnant women in the region, availability of a wide selection of Prenatal Vitamin Supplements and rising disposable incomes among the middle classes, constituting bulk of the market, are some of the reasons for the region to grow at a rapid rate.

Prenatal Vitamin Supplements Market Analysis by Product Form

By form, Tablets account for the largest market share among various Prenatal Supplements during the analysis period 2024-2030. The major contributing factors include easy storage, longer shelf-life, high consumer preference and easy manufacturing and managing as compared to the other forms. On the other hand, it is anticipated that the demand for Prenatal Vitamin Supplements in Capsule form will maintain the fastest growth, owing to simplicity in swallowing, provision of a more concentrated release of nutrients and ability to be manufactured with higher amounts of nutrients than other forms. Being made from plant-based sources would further drive the demand for Prenatal Vitamin Supplement Capsules, as against conventional medications.

Prenatal Vitamin Supplements Market Analysis by Distribution Channel

Offline and Online are the two major distribution channels via which these supplements can be obtained. The Offline channel offers benefits to consumers in several ways, such as easy accessibility, providing physical examination before purchase and also obtain advice from pharmacists and healthcare professionals for choosing the right product form a wide variety, based on specific condition. However, factors, such as increasing trend of e-commerce with growing number of consumers due to the convenience of purchase, access to number of products, heavy discounts, free home-delivery, special offers and choice of comparing product with offline ones are driving Online mode as the fastest growing segment.

Prenatal Vitamin Supplements Market Report Scope

This global report on Prenatal Vitamin Supplements analyzes the market based on forms and distribution channels. In addition to providing profiles of major companies operating in this space, the latest corporate and industrial developments have been covered to offer a clear panorama of how and where the market is progressing.

Key Metrics

Historical Period: 2021-2023

Base Year: 2023

Forecast Period: 2024-2030

Units: Value market in US$

Companies Mentioned: 55+

Prenatal Vitamin Supplements Market by Geographic Region

• North America (The United States, Canada and Mexico)
• Europe (France, Germany, Italy, Russia, Spain, The United Kingdom and Rest of Europe)
• Asia-Pacific (China, Japan, India, South Korea and Rest of Asia-Pacific)
• South America (Argentina, Brazil and Rest of South America)
• Rest of World (Middle East & Africa)

Prenatal Vitamin Supplements Market by Form

• Capsules
• Gummies
• Powders
• Tablets

Prenatal Vitamin Supplements Market by Distribution Channel

o Online

o Offline

? Direct Selling

? Pharmacies and Drug Stores

? Supermarkets/Hypermarkets

Contents

PART A: GLOBAL MARKET PERSPECTIVE

1. INTRODUCTION
Product Outline
Prenatal Vitamin Supplements Defined
Prenatal Vitamin Supplements Product Forms
Capsules
Gummies
Powders
Tablets
Prenatal Vitamin Supplements Distribution Channels
Online
Offline
Direct Selling
Pharmacies & Drug Stores
Supermarkets/Hypermarkets
2. Key Market Trends
Abbott Nutrition
Alora Pharmaceuticals LLC
Anona GmbH
Atrium Innovations, Inc.
Bayer AG
Bionova Life Sciences
Biotics Research Corporation
Bright Lifecare Pvt Ltd
Capstone Nutrition
Church & Dwight Co. Inc.
Country Life LLC
Direct Relief
Dr. Reddy's Laboratories Ltd
DSM Nutritional Products AG
Duchesnay Inc.
Exeltis USA, Inc.
Fermentis Life Sciences Pvt. Ltd.
GNC Holdings, Inc.
Garden of Life LLC
GlobalBees Brands Pvt Ltd
Harbin Pharmaceutical Group Co Ltd
Jamieson Laboratories Ltd.
Kikkoman Corp.
Kobayashi Pharmaceutical Co Ltd
Makers Nutrition, LLC
Mead Johnson & Company LLC
MegaFood
Metagenics Inc.
Natals Inc.
Nature's Way Products, LLC
Nestle, S.A.
New Chapter Inc.
Nordic Naturals, Inc.
Novus Life Sciences Pvt. Ltd.
Nutramark, LLC
Otsuka Holdings Co. Ltd.
Premama, Inc.
Pharmavite LLC
Plantafood Medical GmbH
PlusPlus Lifesciences LLP
Procter & Gamble Company (New Chapter)
Pure Encapsulations, Inc.
Rainbow Light Nutritional Systems, Inc.
S.A. Mason Vitamins Inc.
Shijiazhuang Pharmaceutical Group Co Ltd
Swisse Wellness PTY LTD
Taisho Pharmaceutical Co Ltd
The Clorox Co
TherapeuticsMD Inc.
Thorne Research Inc.
Tsukazu Pharmaceutical Co Ltd
Twinlab Consolidation Corporation
USANA Health Sciences, Inc.
Vertical Pharmaceuticals
Vitabiotics India
Vitamin Angels Inc.
Vox Nutrition
West Coast Pharmaceuticals
Wyeth Pharmaceutical Co Ltd
3. Key Global Players
4. Key Business & Product Trends
Global Market Overview
Global Prenatal Vitamin Supplements Market Overview by Form
Prenatal Vitamin Supplements Form Market Overview by Global Region
Capsules
Gummies
Powders
Tablets
Global Prenatal Vitamin Supplements Market Overview by Distribution Channel
Prenatal Vitamin Supplements Distribution Channel Overview by Global Region
Online
Offline
Direct Selling
Pharmacies & Drug Stores
Supermarkets/Hypermarkets

PART B: REGIONAL MARKET PERSPECTIVE

Global Prenatal Vitamin Supplements Market Overview by Geographic Region
REGIONAL MARKET OVERVIEW
5. North America
North American Prenatal Vitamin Supplements Market Overview by Geographic Region
North American Prenatal Vitamin Supplements Market Overview by Form
North American Prenatal Vitamin Supplements Market Overview by Distribution Channel
Country-wise Analysis of North American Prenatal Vitamin Supplements Market
The United States
United States Prenatal Vitamin Supplements Market Overview by Form
United States Prenatal Vitamin Supplements Market Overview by Distribution Channel
Canada
Canadian Prenatal Vitamin Supplements Market Overview by Form
Canadian Prenatal Vitamin Supplements Market Overview by Distribution Channel
Mexico
Mexican Prenatal Vitamin Supplements Market Overview by Form
Mexican Prenatal Vitamin Supplements Market Overview by Distribution Channel
7. Europe
European Prenatal Vitamin Supplements Market Overview by Geographic Region
European Prenatal Vitamin Supplements Market Overview by Form
European Prenatal Vitamin Supplements Market Overview by Distribution Channel
Country-wise Analysis of European Prenatal Vitamin Supplements Market
France
French Prenatal Vitamin Supplements Market Overview by Form
French Prenatal Vitamin Supplements Market Overview by Distribution Channel
Germany
German Prenatal Vitamin Supplements Market Overview by Form
German Prenatal Vitamin Supplements Market Overview by Distribution Channel
Italy
Italian Prenatal Vitamin Supplements Market Overview by Form
Italian Prenatal Vitamin Supplements Market Overview by Distribution Channel
Russia
Russian Prenatal Vitamin Supplements Market Overview by Form
Russian Prenatal Vitamin Supplements Market Overview by Distribution Channel
Spain
Spanish Prenatal Vitamin Supplements Market Overview by Form
Spanish Prenatal Vitamin Supplements Market Overview by Distribution Channel
The United Kingdom
United Kingdon Prenatal Vitamin Supplements Market Overview by Form
United Kingdon Prenatal Vitamin Supplements Market Overview by Distribution Channel
Rest of Europe
Rest of Europe Prenatal Vitamin Supplements Market Overview by Form
Rest of Europe Prenatal Vitamin Supplements Market Overview by Distribution Channel
8. Asia-Pacific
Asia-Pacific Prenatal Vitamin Supplements Market Overview by Geographic Region
Asia-Pacific Prenatal Vitamin Supplements Market Overview by Form
Asia-Pacific Prenatal Vitamin Supplements Market Overview by Distribution Channel
Country-wise Analysis of Asia-Pacific Prenatal Vitamin Supplements Market
China
Chinese Prenatal Vitamin Supplements Market Overview by Form
Chinese Prenatal Vitamin Supplements Market Overview by Distribution Channel
India
Indian Prenatal Vitamin Supplements Market Overview by Form
Indian Prenatal Vitamin Supplements Market Overview by Distribution Channel
Japan
Japanese Prenatal Vitamin Supplements Market Overview by Form
Japanese Prenatal Vitamin Supplements Market Overview by Distribution Channel
South Korea
South Korean Prenatal Vitamin Supplements Market Overview by Form
South Korean Prenatal Vitamin Supplements Market Overview by Distribution Channel
Rest of Asia-Pacific
Rest of Asia-Pacific Prenatal Vitamin Supplements Market Overview by Form
Rest of Asia-Pacific Prenatal Vitamin Supplements Market Overview by Distribution Channel
9. South America
South American Prenatal Vitamin Supplements Market Overview by Geographic Region
South American Prenatal Vitamin Supplements Market Overview by Form
South American Prenatal Vitamin Supplements Market Overview by Distribution Channel
Country-wise Analysis of Asia-Pacific Prenatal Vitamin Supplements Market
Argentina
Argentine Prenatal Vitamin Supplements Market Overview by Form
Argentine Prenatal Vitamin Supplements Market Overview by Distribution Channel
Brazil
Brazilian Prenatal Vitamin Supplements Market Overview by Form
Brazilian Prenatal Vitamin Supplements Market Overview by Distribution Channel
Rest of South America
Rest of South American Prenatal Vitamin Supplements Market Overview by Form
Rest of South American Prenatal Vitamin Supplements Market Overview by Distribution Channel
10. Rest of World
Rest of World Prenatal Vitamin Supplements Market Overview by Form
Rest of World Prenatal Vitamin Supplements Market Overview by Distribution Channel

PART C: GUIDE TO THE INDUSTRY

PART D: ANNEXURE

RESEARCH METHODOLOGY
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