Poultry Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
The Global Poultry Packaging Market was valued at USD 4.3 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032, driven by the growing demand for appropriate, ready-to-cook poultry foods that need durable and efficient packaging. In addition, increasing consumer preferences for sustainable packaging solutions propel market expansion. As environmental awareness grows, more consumers are opting for biodegradable and eco-friendly packaging materials. Innovations in packaging, such as compostable and recyclable options, are becoming more popular, aligning with sustainability trends and boosting the market’s growth.
However, the high cost of sustainable packaging materials presents a notable challenge for the industry. While eco-friendly options such as biodegradable plastics and recycled materials are in demand, their higher cost compared to traditional packaging can be a barrier, particularly for smaller producers. The financial strain of adopting sustainable practices, especially in a highly competitive and price-sensitive market, can slow down the transition to greener solutions. On the basis of materials, the paper and paperboard segment is anticipated to reach USD 3 billion by 2032. This growth is largely due to the increased focus on sustainability, as these materials are seen as more eco-friendly alternatives to plastic.
Paper-based packaging, being recyclable and biodegradable, is gaining traction, especially with advancements that improve its strength and barrier properties, making it suitable for perishable items like poultry. In terms of end-use, the e-commerce segment is set to grow at a CAGR of over 7% between 2024 and 2032. The rise of online grocery shopping is transforming the poultry packaging market as consumers seek the convenience of ordering products from the comfort of their homes. E-commerce offers an easy and flexible shopping experience, particularly appealing to busy individuals and those with limited access to physical stores, further fueling the growth of this segment. North America held a 35% market share in 2023, driven by growing demand for ready-to-cook poultry products.
Innovative packaging solutions that enhance shelf life and freshness, combined with a heightened focus on food safety, support this growth. In China, the poultry packaging market is experiencing rapid expansion, fueled by the increasing demand for processed and ready-to-eat products, as urbanization and a shift toward convenient meal solutions drive higher sales.
However, the high cost of sustainable packaging materials presents a notable challenge for the industry. While eco-friendly options such as biodegradable plastics and recycled materials are in demand, their higher cost compared to traditional packaging can be a barrier, particularly for smaller producers. The financial strain of adopting sustainable practices, especially in a highly competitive and price-sensitive market, can slow down the transition to greener solutions. On the basis of materials, the paper and paperboard segment is anticipated to reach USD 3 billion by 2032. This growth is largely due to the increased focus on sustainability, as these materials are seen as more eco-friendly alternatives to plastic.
Paper-based packaging, being recyclable and biodegradable, is gaining traction, especially with advancements that improve its strength and barrier properties, making it suitable for perishable items like poultry. In terms of end-use, the e-commerce segment is set to grow at a CAGR of over 7% between 2024 and 2032. The rise of online grocery shopping is transforming the poultry packaging market as consumers seek the convenience of ordering products from the comfort of their homes. E-commerce offers an easy and flexible shopping experience, particularly appealing to busy individuals and those with limited access to physical stores, further fueling the growth of this segment. North America held a 35% market share in 2023, driven by growing demand for ready-to-cook poultry products.
Innovative packaging solutions that enhance shelf life and freshness, combined with a heightened focus on food safety, support this growth. In China, the poultry packaging market is experiencing rapid expansion, fueled by the increasing demand for processed and ready-to-eat products, as urbanization and a shift toward convenient meal solutions drive higher sales.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Increasing demand for processed poultry products
3.6.1.2 Rising preference for eco-friendly packaging materials
3.6.1.3 Stringent food safety regulations driving demand
3.6.1.4 Urbanization fueling higher poultry consumption
3.6.2 Industry pitfalls & challenges
3.6.2.1 High costs of sustainable packaging materials
3.6.2.2 Environmental concerns over plastic packaging use
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD MILLION)
5.1 Key trends
5.2 Plastic
5.3 Paper & paperboard
5.4 Others
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2021-2032 (USD MILLION)
6.1 Key trends
6.2 Trays
6.3 Boxes & cartons
6.4 Bags & pouches
6.5 Films & wraps
6.6 Clamshells
6.7 Others
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2021-2032 (USD MILLION)
7.1 Key trends
7.2 Modified atmosphere packaging (MAP)
7.3 Active packaging
7.4 Shrink packaging
7.5 Vacuum packaging
7.6 Others
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2032 (USD MILLION)
8.1 Key trends
8.2 Supermarkets/Hypermarkets
8.3 Specialty meat shops
8.4 Quick service restaurants (QSR)
8.5 E-Commerce
8.6 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD MILLION)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Russia
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 Australia
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.6 MEA
9.6.1 South Africa
9.6.2 Saudi Arabia
9.6.3 UAE
CHAPTER 10 COMPANY PROFILES
10.1 Amcor
10.2 Anchor Packaging
10.3 Berry Global
10.4 CKF
10.5 Faerch Plast
10.6 Klockner Pentaplast
10.7 Mannok Pack
10.8 Multivac Group
10.9 ProAmpac
10.10 Safepack
10.11 Sealed Air
10.12 Sealpac International
10.13 Smart Packaging Solutions
10.14 Smurfit Kappa
10.15 Stora Enso
10.16 Tekni-Plex Consumer Products
10.17 ULMA Group
10.18 Viskoteepak
10.19 WestRock
10.20 Winpak
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Increasing demand for processed poultry products
3.6.1.2 Rising preference for eco-friendly packaging materials
3.6.1.3 Stringent food safety regulations driving demand
3.6.1.4 Urbanization fueling higher poultry consumption
3.6.2 Industry pitfalls & challenges
3.6.2.1 High costs of sustainable packaging materials
3.6.2.2 Environmental concerns over plastic packaging use
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD MILLION)
5.1 Key trends
5.2 Plastic
5.3 Paper & paperboard
5.4 Others
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2021-2032 (USD MILLION)
6.1 Key trends
6.2 Trays
6.3 Boxes & cartons
6.4 Bags & pouches
6.5 Films & wraps
6.6 Clamshells
6.7 Others
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2021-2032 (USD MILLION)
7.1 Key trends
7.2 Modified atmosphere packaging (MAP)
7.3 Active packaging
7.4 Shrink packaging
7.5 Vacuum packaging
7.6 Others
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2032 (USD MILLION)
8.1 Key trends
8.2 Supermarkets/Hypermarkets
8.3 Specialty meat shops
8.4 Quick service restaurants (QSR)
8.5 E-Commerce
8.6 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD MILLION)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Russia
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 Australia
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.6 MEA
9.6.1 South Africa
9.6.2 Saudi Arabia
9.6.3 UAE
CHAPTER 10 COMPANY PROFILES
10.1 Amcor
10.2 Anchor Packaging
10.3 Berry Global
10.4 CKF
10.5 Faerch Plast
10.6 Klockner Pentaplast
10.7 Mannok Pack
10.8 Multivac Group
10.9 ProAmpac
10.10 Safepack
10.11 Sealed Air
10.12 Sealpac International
10.13 Smart Packaging Solutions
10.14 Smurfit Kappa
10.15 Stora Enso
10.16 Tekni-Plex Consumer Products
10.17 ULMA Group
10.18 Viskoteepak
10.19 WestRock
10.20 Winpak
