Portable Chopper Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
The Global Portable Chopper Market was valued at USD 258.5 million in 2023 and is anticipated to expand at a robust CAGR of 6.1% from 2024 to 2032. The COVID-19 pandemic has underscored the importance of efficient kitchen appliances, fueling a surge in demand for portable choppers. Consumers are increasingly gravitating toward compact, time-saving solutions for meal preparation, driving the growth of this dynamic market.
The market is segmented into two main categories: electric and manual portable choppers. In 2023, the electric segment dominated with revenues of USD 148.5 million and is projected to grow at a CAGR of 6.8% during the forecast period. Electric portable choppers are gaining widespread popularity due to their unmatched convenience and speed. Designed to chop, dice, and blend ingredients effortlessly, they deliver consistent results with minimal effort, appealing to both home cooks and professional chefs. The rising demand for multifunctional kitchen tools has cemented their place as an essential appliance in modern kitchens. Additionally, their compact size and portability make them a practical choice, enhancing their appeal among consumers looking for efficient storage and transport options.
Distribution channels for portable choppers are categorized into offline and online segments. In 2023, the offline segment captured a dominant 71.2% market share and is expected to grow at a CAGR of 6.7% through 2032. Many consumers prefer purchasing portable choppers in physical stores to inspect and test products firsthand before making a purchase. In-store events and demonstrations further enhance consumer confidence by showcasing the product’s performance in real-time, leading to increased sales and customer satisfaction.
The U.S. portable chopper market alone generated USD 60 million in revenue in 2023 and is poised to grow at a CAGR of 6.6% during the forecast period. This growth is attributed to the country’s large consumer base, rising demand for innovative kitchen gadgets, and a strong focus on technological advancements. With a well-established manufacturing network and significant investments in product innovation, the U.S. market is set to drive the global expansion of portable choppers.
The market is segmented into two main categories: electric and manual portable choppers. In 2023, the electric segment dominated with revenues of USD 148.5 million and is projected to grow at a CAGR of 6.8% during the forecast period. Electric portable choppers are gaining widespread popularity due to their unmatched convenience and speed. Designed to chop, dice, and blend ingredients effortlessly, they deliver consistent results with minimal effort, appealing to both home cooks and professional chefs. The rising demand for multifunctional kitchen tools has cemented their place as an essential appliance in modern kitchens. Additionally, their compact size and portability make them a practical choice, enhancing their appeal among consumers looking for efficient storage and transport options.
Distribution channels for portable choppers are categorized into offline and online segments. In 2023, the offline segment captured a dominant 71.2% market share and is expected to grow at a CAGR of 6.7% through 2032. Many consumers prefer purchasing portable choppers in physical stores to inspect and test products firsthand before making a purchase. In-store events and demonstrations further enhance consumer confidence by showcasing the product’s performance in real-time, leading to increased sales and customer satisfaction.
The U.S. portable chopper market alone generated USD 60 million in revenue in 2023 and is poised to grow at a CAGR of 6.6% during the forecast period. This growth is attributed to the country’s large consumer base, rising demand for innovative kitchen gadgets, and a strong focus on technological advancements. With a well-established manufacturing network and significant investments in product innovation, the U.S. market is set to drive the global expansion of portable choppers.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising preference for quick and efficient meal preparation
3.6.1.2 Increased focus on healthy eating habits driving ingredient preparation
3.6.1.3 Advancements in technology improving chopping precision
3.6.2 Industry pitfalls & challenges
3.6.2.1 Competition from multifunctional kitchen appliances
3.6.2.2 Environmental concerns related to plastic usage
3.7 Consumer buying behavior analysis
3.7.1 Demographic trends
3.7.2 Factors affecting buying decision
3.7.3 Consumer product adoption
3.7.4 Preferred distribution channel
3.7.5 Preferred price range
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD MILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Plastic
5.3 Stainless steel
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PRICING, 2021-2032 (USD MILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Low
6.3 Medium
6.4 High
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY END USAGE, 2021-2032 (USD MILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Residential
7.3 Commercial
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD MILLION) (THOUSAND UNITS)
8.1 Offline
8.1.1 E-Commerce
8.1.2 Company website
8.2 Online
8.2.1 Specialty stores
8.2.2 Mega retail stores
8.2.3 Others (individual stores, etc.)
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD MILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 South Korea
9.4.5 Australia
9.4.6 Malaysia
9.4.7 Indonesia
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.6 MEA
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
CHAPTER 10 COMPANY PROFILES
10.1 AGARO
10.2 Black+Decker
10.3 Borosil
10.4 Cuisinart
10.5 Crompton
10.6 Farberware
10.7 Hamilton Beach
10.8 Hobart
10.9 INALSA
10.10 JD Products
10.11 KitchenAid
10.12 Longbehn
10.13 Pigeon
10.14 Proctor Silex
10.15 Royal Kitchenwares
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising preference for quick and efficient meal preparation
3.6.1.2 Increased focus on healthy eating habits driving ingredient preparation
3.6.1.3 Advancements in technology improving chopping precision
3.6.2 Industry pitfalls & challenges
3.6.2.1 Competition from multifunctional kitchen appliances
3.6.2.2 Environmental concerns related to plastic usage
3.7 Consumer buying behavior analysis
3.7.1 Demographic trends
3.7.2 Factors affecting buying decision
3.7.3 Consumer product adoption
3.7.4 Preferred distribution channel
3.7.5 Preferred price range
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021-2032 (USD MILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Plastic
5.3 Stainless steel
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PRICING, 2021-2032 (USD MILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Low
6.3 Medium
6.4 High
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY END USAGE, 2021-2032 (USD MILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Residential
7.3 Commercial
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2032 (USD MILLION) (THOUSAND UNITS)
8.1 Offline
8.1.1 E-Commerce
8.1.2 Company website
8.2 Online
8.2.1 Specialty stores
8.2.2 Mega retail stores
8.2.3 Others (individual stores, etc.)
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2032 (USD MILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 South Korea
9.4.5 Australia
9.4.6 Malaysia
9.4.7 Indonesia
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.6 MEA
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
CHAPTER 10 COMPANY PROFILES
10.1 AGARO
10.2 Black+Decker
10.3 Borosil
10.4 Cuisinart
10.5 Crompton
10.6 Farberware
10.7 Hamilton Beach
10.8 Hobart
10.9 INALSA
10.10 JD Products
10.11 KitchenAid
10.12 Longbehn
10.13 Pigeon
10.14 Proctor Silex
10.15 Royal Kitchenwares
