Poland: Consumer Profile

May 2023 | 45 pages | ID: PA0A44EF1846EN
Euromonitor International Ltd

Abstracts

Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify, and the rising importance of Generation Z as they enter mid-life will have substantial implications for businesses. The significance of households with children is expected to decline as singletons become more prominent in the household composition.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• -looking outlook
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• Take a step back from micro trends
• Get up to date estimates and comment

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Contents

Introduction
The state of play
Facing the future