Plant-Based Dairy in Morocco

September 2023 | 18 pages | ID: P0CA8BD42EC9EN
Euromonitor International Ltd

Abstracts

Plant-based dairy products are still in their nascent stages of development within the Moroccan market. The introduction of soya-based drinks marked the initial foray into this category. Copralim and Food Group Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer base. Additionally, their higher price poi...

Euromonitor International's Plant-based Dairy in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Plant-based Dairy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Plant-Based Dairy in Morocco
Euromonitor International
September 2023

LIST OF CONTENTS AND TABLES

PLANT-BASED DAIRY IN MOROCCO
KEY DATA FINDINGS

2023 DEVELOPMENTS

Emerging landscape of plant-based dairy
Entrants and expansion while plant-based yoghurt enters the scene
Product diversity in modern stores
PROSPECTS AND OPPORTUNITIES
Niche growth of plant-based dairy
Health and wellness trend and visibility fuel expansion
Multinational dominance and price impact
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 4 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 5 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 6 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 7 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 8 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 9 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 11 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 12 Penetration of Private Label by Category: % Value 2018-2023
Table 13 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 14 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 15 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources