Plant-Based Dairy in Kenya

September 2023 | 11 pages | ID: P866E0AA5A3DEN
Euromonitor International Ltd

Abstracts

Plant-based dairy remains niche in Kenya. While some sales have been registered in recent years, it has yet to enter the mainstream and most local consumers are yet to embrace these products in any meaningful way. One major barrier to success is that plant-based dairy products tend to have far higher unit prices than their bovine dairy product equivalents, which limits their appeal to affluent consumers. In addition, there is very low consumer awareness of these products and their advantages, wh...

Euromonitor International's Plant-based Dairy in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Plant-based Dairy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Plant-Based Dairy in Kenya
Euromonitor International
September 2023

LIST OF CONTENTS AND TABLES

PLANT-BASED DAIRY IN KENYA

2023 DEVELOPMENTS

Demand for plant-based dairy is heavily skewed towards middle-class urbanites
Rising demand for organic products reflects positively on plant-based dairy
Local company Bio Food Products launches a plant-based yoghurt
PROSPECTS AND OPPORTUNITIES
Health-conscious consumers set to remain the target for plant-based milk brands
Latent demand for plant-based dairy could attract major global brands
A positive outlook for plant-based yoghurt in particular
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 3 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 4 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 5 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN KENYA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 6 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 7 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 8 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 9 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 10 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 11 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 12 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources