Pianos: Market Research Report

January 2019 | 286 pages | ID: P70589167DBEN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Pianos in Units by the following Segments: Acoustic Pianos (Grand Pianos, & Upright Pianos), and Digital Pianos. Additionally, the US market is analyzed in terms of both value (US$) and volume (units) for Acoustic Pianos (Grand and Upright), Digital Pianos, and Electronic Player Piano.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024.

Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 54 companies including many key and niche players such as -

• Baldwin Piano & Organ Co.
• C. Bechstein Pianofortefabrik AG
• Casio Computer Co. Ltd.
• Fazioli Pianoforti s.p.a.
• Grotrian Piano Company GmbH
• Guangzhou Pearl River Piano Group Co., Ltd.

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Acoustic Pianos
Grand Pianos
Upright Pianos
Digital Pianos

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Pianos: An Iconic and Elegant Musical Instrument Adapting to Challenging Times
Pianos Market Highlights
The Future of Piano Production is Asia Not Europe or the United States
The United States: The Hitherto World’s Number One in Fine Quality Piano Manufacturing
Asian Producers Enjoy Significant Competitive Advantages over Western Counterparts
A Comparison between the US and Asian Markets
China: The Current World Leader in Piano Manufacturing
Japan: Market with Sophisticated Production Units
South Korea: Largely Export-Oriented Market
Global Market Outlook
The United States Continues to be a Major Market for Pianos
Asia: Fastest Growing Market Housing the World’s Largest Piano Manufacturing Companies

Table 1. Global Pianos Market - Geographic Regions Ranked by Volume CAGR (%) for 2016-2024: Asia-Pacific, Rest of World, Latin America, Europe, USA, Japan, and Canada (includes corresponding Graph/Chart)

China and Russia Offer Exciting Growth Potential amidst Challenges

2. COMPETITION

Piano Marketplace: Highly Fragmented and Intensely Competitive
Popular Piano Brands Worldwide Summarized
Popular Digital Piano Brands Worldwide Summarized
Leading Players Adopt Bilateral Cooperation to Expand Global Footprint
Boston Pianos are Steinway’s Pianos but Manufactured by Kawai
Performance and Consumer Grade Pianos: Key Attributes
Concert Pianists Prefer Longstanding Favorite Brands
Market Majors Endeavor to Attract Youngsters
Companies Struggle to Remain Relevant Amidst Shifting Demographics
Price Sensitivity Axes the Spirits of the Industry
Creating an Artificial Urgency: An Emerging Business Model
Pianos Play Rhythm on the Net
Mimic Labels: Developed to Take Advantage of Buyers
Music Stores Bank on Special Events to Magnetize Returns
Look and Design of the Piano: Important Determinants
Raw Materials: Increasing Environmental Concerns Add to Manufacturers Woes

3. MARKET TRENDS, ISSUES & DRIVERS

Innovative and Advanced Versions Offering Durability, Stability, and Enhanced Feel Factor Drive Positive Market Growth
Gesture Control with Ubiquitous Display Facilitates Creation of a Virtual Piano
The Inside-Out Piano
Major Advancements in Software Technology Enable Users to Do Much More with Pianos
Virtual Acoustics: A Software Marvel for Musical Instruments
Yamaha’s N3 AvantGrand: A Perfect Amalgamation of Acoustic and Digital Technologies
Steinway Piano Innovations over the Years
Roland’s V-Piano: One of the Most Technically Sophisticated Pianos
Hammer, Pedal, Soundboard and Other Major Piano Innovations
Select Noteworthy Innovations in Mechanical and Acoustic Pianos
Digital Piano Innovations
Select Digital Piano Innovations of Leading Manufacturers
Player Pianos
Innovative Piano Learning Technologies
Portable and More Compact Pianos
Despite Competition from Digital Pianos, Demand for Traditional Grand and Upright Pianos Witness Healthy Growth
Market for Digital Pianos Exhibit Steady Growth
Acoustic Piano versus Digital Piano: A Comparative Analysis
Sound Quality
Touch and Feel
Affordability
Portability, Space & Maintenance
Acoustic and Digital Pianos: Various Parameters Compared
Merits and Demerits of Digital Pianos
Merits
Demerits
Growing Popularity of Hybrid Pianos Benefit Market Prospects
Hybrid Pianos: Merits and Demerits
Key Considerations for Hybrid Pianos Purchase
Non-Musical Instrument Alternatives to Dent Long Term Growth Prospects
Environment Sensitivity: A Major Issue in Piano’s Performance
Rising Popularity of Customized Pianos Bodes Well for Market Adoption
Cultural, Economic, and Demographic Factors Define New Norms of Growth around the World

4. PRODUCT OVERVIEW

Pianos: An Evolutionary Scan
Upright Pianos
Grand Pianos
Pianos: A Historical Perspective
The Victorian Grand Piano
The Victorian Square Grand Piano
The American Victorian Upright Piano
The 20th Century American Upright Piano

20TH CENTURY GRAND AND BABY GRAND PIANOS

The Upright Player Piano
Mirror Pianos
Post-Depression Upright Pianos
English Pianos
Categorization of Pianos
Acoustic – A Conventional Piano
Grand Pianos
Upright Pianos
Vertical Pianos Versus Grand Pianos
Digital Piano – Instrument with Electronic Sound Chips
Hybrid Digital/Acoustic Pianos
Electronic Player Pianos
Vintage Pianos
Synthesizers
Piano Manufacturing Process
Modern Techniques Used in Piano Manufacturing
Piano Design
Piano Size
Piano Quality
Piano Styling and Finishes
Piano Sheen
Piano Color
Stencil Pianos
Dumping
Maintenance of Pianos: Challenges Associated with Old Pianos
Effect of Dryness
Rising Key Tops
Loose Grips on Tuning Pins

5. PRODUCT INNOVATIONS/INTRODUCTIONS

KORG Releases Updates to KORG Module
Yamaha Announces the Availability of SX Series Grand Pianos
Kawai Japan Announces the CA58 Digital Piano
Korg Releases the Korg D1 Digital Stage Piano
Kawai Announces KDP110 Digital Piano
Roland Announces GP609 Digital Grand Piano
Kawai Japan Announces the CA98 and CA78 Digital Pianos
Kawai Japan Announces the CA48 Digital Piano
Kawai Announces NOVUS NV10 Hybrid Digital Piano
Yamaha Launches CSP Smart Piano
Kawai Announces New MP11SE & MP7SE Stage Pianos
Roland Announces the HP601 and HP603A Digital Piano Models
Roland Releases the RP102 Digital Piano
Roland Announces FP-60 Digital Piano
Yamaha Launches Clavinova CSP Smart Pianos
YAMAHA Launches AvantGrand NU1X Hybrid Piano
Korg Unveils Kross2 synth, C1 Air Digital Piano, the NPB Pa 700, and 1000 Professional Arranger Keyboards
Casio Introduces Three New Digital Pianos to Celviano and Privia Digital Piano Lines
STEINWAY & SONS Releases New Limited-Edition Piano
STEINWAY & SONS Unveils Art Case Grand Piano
Yamaha Launches a New Range of Clavinova Digital Pianos CLP-600 Series
Kawai Japan Announces New ES110 Ultra-Portable Digital Piano
Kawai Japan Announces CN37 and CN27 Digital Pianos
Korg Announces New Digital Piano – The G1 Air
Roland Introduces RD-2000 Stage Piano
Casio launches Seven New Digital Keyboards and Pianos, and Chordana Play App
Yamaha Unveils New Enspire Model Piano
Roland Announces FP-90 Portable Digital Piano
Roland Introduces New GP607 Digital Piano
Roland Announces DP603 Slim Digital Piano
Roland Releases RP501R Digital Piano
Yamaha Releases New Digital Pianos and Portable Keyboards

6. FOCUS ON SELECT GLOBAL PLAYERS

Baldwin Piano & Organ Co. (USA)
C. Bechstein Pianofortefabrik AG (Germany)
Casio Computer Co. Ltd. (Japan)
Fazioli Pianoforti s. p. a. (Italy)
Grotrian Piano Company GmbH (Germany)
Guangzhou Pearl River Piano Group Co., Ltd (China)
Julius Bluthner Pianofortefabrik GmbH (Germany)
Kawai Musical Instruments Manufacturing Co., Ltd. (Japan)
Kawai America Corporation (USA)
Korg Inc. (Japan)
Mason and Hamlin Piano Company (USA)
Petrof Spol s. r. o. (Czech Republic)
Roland Corporation (Japan)
Samick Musical Instruments Co., Ltd. (South Korea)
SAUTER Pianofortemanufaktur GmbH & Co KG (Germany)
Schulze Pollmann Pianoforti s. r. l. (Italy)
Steingraeber & Söhne KG (Germany)
Steinway Musical Instruments, Inc. (USA)
Stuart & Sons Terra Australis (Australia)
Walter Piano Company, Inc. (USA)
Yamaha Corporation (Japan)
Kemble & Company Ltd. (UK)
L. Bösendorfer Klavierfabrik GmbH (Austria)
Young Chang Co. Ltd. (Korea)

7. GLOBAL MARKET PERSPECTIVE

Table 2. World Recent Past, Current & Future Analysis for Pianos by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 3. World Historic Review for Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 4. World 14-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Worldwide Pianos Market by Product Segment

Table 5. World Recent Past, Current & Future Analysis for Acoustic Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 6. World Historic Review for Acoustic Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 7. World 14-Year Perspective for Acoustic Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 8. World Recent Past, Current & Future Analysis for Acoustic Pianos by Product Segment - Grand Pianos and Upright Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 9. World Historic Review for Acoustic Pianos by Product Segment - Grand Pianos and Upright Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10. World 14-Year Perspective for Acoustic Pianos by Product Segment - Percentage Breakdown of Unit Sales for Grand Pianos and Upright Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 11. World Recent Past, Current & Future Analysis for Grand Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 12. World Historic Review for Grand Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13. World 14-Year Perspective for Grand Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 14. World Recent Past, Current & Future Analysis for Upright Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 15. World Historic Review for Upright Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 16. World 14-Year Perspective for Upright Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 17. World Recent Past, Current & Future Analysis for Digital Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 18. World Historic Review for Digital Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 19. World 14-Year Perspective for Digital Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Hybrid Pianos Continue to Sustain Market Growth despite Decline in Consumer Interest
Demand Characteristics
The United States’ Penchant for Music
Acoustic Piano Market: Under Pressure from Digital Pianos
Educating Masses about Benefits of Learning Music: Need of the Hour
Steady Recovery in Housing Construction to Benefit Market Demand

Table 20. Residential Construction in the US (2007-2017E): Number of Housing Starts by Type - Single-Family Units and Multi-Family Units (in ‘000) (includes corresponding Graph/Chart)

Table 21. Projected Growth (%) of the US Construction Market over the Period 2015-2022 by Secto (includes corresponding Graph/Chart)

Sales of Asian & European Pianos Cannibalize US Made Pianos
Gray Market Pianos Continue to Impact Market Prospects
The US Piano Player: A Demographic Profile
Competition: Noteworthy Trends
Foreign Companies Tune Music Out of Domestic Piano Makers
Trend towards Outsourcing
Musical Outlets Get Big for Bigger Business
Piano Manufacturers Face New Challenges
Imports Depress Domestic Production
Competition from China and Indonesia
‘Foreign’ Components: An Important Means of Streamlining Costs
Product Launches
Select Key Players
B. Market Analytics

Table 22. US Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 23. US Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 24. US 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 25. US Recent Past, Current & Future Analysis for Electronic Player Piano Market Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 26. US Historic Review for Electronic Player Piano Market Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 27. US Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 28. US Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 29. US 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Value Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 30. US Recent Past, Current & Future Analysis for Electronic Player Piano Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 31. US Historic Review for Electronic Player Piano Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Burgeoning Demand for Musical Instruments Favor Market Growth
Steady Growth in Music Stores and Schools
Youngsters Attracted More Towards Music
Virtual Trade of Instruments
B. Market Analytics

Table 32. Canadian Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 33. Canadian Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 34. Canadian 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
High Cultural Values Associated with Music Education to Sustain Market Growth
Domestic Production Restricted to Expensive Models Due to High Labor Cost
Piano Quality Rank High for Japanese
Digital and Used Pianos Find their Way in Japan
Digital Pianos Outsell Acoustic Pianos
Japanese Musical Instruments Market: A Macro Perspective
Key Growth Drivers
Regulations and Procedural Requirements Governing Musical Instruments
Yamaha: The Oldest Piano Manufacturer of Japan
Product Launches
Select Key Players
B. Market Analytics

Table 35. Japanese Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 36. Japanese Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 37. Japanese 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Superior Quality of European Pianos Drive Market Adoption
European Consumers Demand Outstanding Quality and Craftsmanship
‘Feel’ and ‘Figure’: Key Purchase Determinants
Product Launch
B. Market Analytics

Table 38. European Recent Past, Current & Future Analysis for Pianos by Geographic Region - France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 39. European Historic Review for Pianos by Geographic Region - France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 40. European 14-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 41. European Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 42. European Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 43. European 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4A. FRANCE

Market Analysis

Table 44. French Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 45. French Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 46. French 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Germany: Largest Piano Market in Europe Continue to Post Positive Growth
Germany Lose out to China in Terms of Production
Product Launch
Select Key Players
B. Market Analytics

Table 47. German Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 48. German Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 49. German 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Select Key Players
B. Market Analytics

Table 50. Italian Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 51. Italian Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 52. Italian 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Product Launches
Kemble & Company Ltd. – A Major UK-Based Company
B. Market Analytics

Table 53. UK Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 54. UK Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 55. UK 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 56. Spanish Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 57. Spanish Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 58. Spanish 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Rising Demand for Professional Sound and Musical Instruments Drive Higher Market Growth
B. Market Analytics

Table 59. Russian Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 60. Russian Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 61. Russian 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Select Key Players
B. Market Analytics

Table 62. Rest of Europe Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 63. Rest of Europe Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 64. Rest of Europe 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Asia-Pacific: Rising Affluence Drive Healthy Market Growth

Table 65. Global Pianos Market - Geographic Regions Ranked by Volume CAGR (%) for 2016-2024: Asia-Pacific, Rest of World, Latin America, Europe, USA, Japan, and Canada (includes corresponding Graph/Chart)

B. Market Analytics

Table 66. Asia-Pacific Recent Past, Current & Future Analysis for Pianos by Geographic Region - Australia, China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 67. Asia-Pacific Historic Review for Pianos by Geographic Region - Australia, China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 68. Asia-Pacific 14-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Unit Sales for Australia, China and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 69. Asia-Pacific Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 70. Asia-Pacific Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 71. Asia-Pacific 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5A. AUSTRALIA

A. Market Analysis
Australia: One of the Leading Makers of Exquisitely Crafted Professional Pianos
Musical Instruments Market: A Macro Perspective
Key End Users
Influence of America on Australian Musical Instruments Market
Stuart & Sons Terra Australis – A Major Australia-Based Company
B. Market Analytics

Table 72. Australian Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 73. Australian Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 74. Australian 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5B. CHINA

A. Market Analysis
China: The Emerging Giant in the Global Piano Market
Increasing Investments: Key to Industry Growth
China: From Humble Beginnings to the World’s Largest Producer and Consumer of Pianos
China Displays Impressive Feat as Leading Piano Manufacturer
Competitive Landscape
Guangzhou Pearl River Piano Group Co., Ltd. – A Major China-Based Company
B. Market Analytics

Table 75. Chinese Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 76. Chinese Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 77. Chinese 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
Select Key Markets in the Region
South Korea: Korean Pianos Quality Improve with Time
Indonesia: Three Leading Global Manufacturers Dominate Indonesia’s Piano Industry
India: Piano Market Offers Significant Growth Potential
Select Key Players
B. Market Analytics

Table 78. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 79. Rest of Asia-Pacific Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 80. Rest of Asia-Pacific 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. Market Analysis
Mexico: A Niche Piano Market in the Region
B. Market Analytics

Table 81. Latin America Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 82. Latin America Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 83. Latin America 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

7. REST OF WORLD

Market Analysis

Table 84. Rest of World Recent Past, Current & Future Analysis for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 85. Rest of World Historic Review for Pianos by Product Segment - Acoustic Pianos (Grand and Upright), and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 86. Rest of World 14-Year Perspective for Pianos by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), and Digital Piano Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 54 (including Divisions/Subsidiaries - 65)
The United States (17)
Canada (2)
Japan (6)
Europe (29)
  France (1)
  Germany (16)
  The United Kingdom (3)
  Italy (3)
  Rest of Europe (6)
Asia-Pacific (Excluding Japan) (11)