Personal Accessories in South Korea
Continuing high inflation and financial constraints derived from the unstable global economy have discouraged consumer spending on discretionary items, which is set to result in slower retail volume and current value growth for personal accessories in 2023 compared with 2022. In addition, the official end of the pandemic in 2023, with the full lifting of COVID-19-related restrictions, including the mask mandate, has led to a full reopening of international travel. The large shift in consumer spe...
Euromonitor International's Personal Accessoriesin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Personal Accessoriesin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Personal Accessories in South Korea
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN SOUTH KOREA
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
As consumer spending shifts to overseas travel, value growth in bags slows, while luggage soars
Open runs and the boom in the resale market wane
Novelty brands increasingly dominate sales of bags, marginalising older K-fashion brands
PROSPECTS AND OPPORTUNITIES
New brand imports by local distributors set to increase as more existing luxury brands switch to direct distribution
Economy priced casual bags to rise further amongst young consumers
Department stores set to remain the most popular distribution channel, despite competition from retail e-commerce
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wedding demand sustains positive value sales of jewellery amidst high inflation
Van Cleef & Arpels is in the spotlight, as a jewellery brand chosen by the First Lady
Online jewellery brands expand to offline as the pandemic ends
PROSPECTS AND OPPORTUNITIES
Sales of wedding jewellery may slow due to decline in marriages, but affordable luxury jewellery targeting Millennials and Gen Z set to grow
Lab-grown diamonds expected to grow due to better affordability and sustainability
Jewellery-focused vertical platforms to rise to replicate the success of fashion vertical platforms
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2018-2023
Table 70 Sales of Jewellery by Category: Value 2018-2023
Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 79 Distribution of Jewellery by Format: % Value 2018-2023
Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The “richsession” slows growth of traditional watches, but mechanical watches sustains more positive value growth than quartz watches
Breitling releases two limited editions exclusively for South Korean consumers
Online marketplaces rise as significant channels for sales of luxury watches
PROSPECTS AND OPPORTUNITIES
South Korea to remain one of the key markets for brand owners
Local distributors will continue new launches of retail platforms and brands, aiming to ride on the increased attention paid to watches
Smartwatches to continue to threaten sales of basic and mid quartz watches
CATEGORY DATA
Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
Table 29 Sales of Traditional Watches by Category: Value 2018-2023
Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 36 Sales of Connected Watches by Category: Volume 2018-2023
Table 37 Sales of Connected Watches by Category: Value 2018-2023
Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The full reopening of schools and offline studies sustains demand for stationery, including writing instruments
Monami continues to release limited-edition Tin Case series, arousing consumers’ curiosity and desire to collect
Montblanc opens The Library Spirit pop-up store in South Korea
PROSPECTS AND OPPORTUNITIES
Stationery players to pursue product diversification beyond writing instruments
The variety stores player Daiso will be a threat to independent stationery merchants
Overseas expansion may be a business breakthrough for stationery companies
CATEGORY DATA
Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
Table 59 Sales of Writing Instruments by Category: Value 2018-2023
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN SOUTH KOREA
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
As consumer spending shifts to overseas travel, value growth in bags slows, while luggage soars
Open runs and the boom in the resale market wane
Novelty brands increasingly dominate sales of bags, marginalising older K-fashion brands
PROSPECTS AND OPPORTUNITIES
New brand imports by local distributors set to increase as more existing luxury brands switch to direct distribution
Economy priced casual bags to rise further amongst young consumers
Department stores set to remain the most popular distribution channel, despite competition from retail e-commerce
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wedding demand sustains positive value sales of jewellery amidst high inflation
Van Cleef & Arpels is in the spotlight, as a jewellery brand chosen by the First Lady
Online jewellery brands expand to offline as the pandemic ends
PROSPECTS AND OPPORTUNITIES
Sales of wedding jewellery may slow due to decline in marriages, but affordable luxury jewellery targeting Millennials and Gen Z set to grow
Lab-grown diamonds expected to grow due to better affordability and sustainability
Jewellery-focused vertical platforms to rise to replicate the success of fashion vertical platforms
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2018-2023
Table 70 Sales of Jewellery by Category: Value 2018-2023
Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 79 Distribution of Jewellery by Format: % Value 2018-2023
Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The “richsession” slows growth of traditional watches, but mechanical watches sustains more positive value growth than quartz watches
Breitling releases two limited editions exclusively for South Korean consumers
Online marketplaces rise as significant channels for sales of luxury watches
PROSPECTS AND OPPORTUNITIES
South Korea to remain one of the key markets for brand owners
Local distributors will continue new launches of retail platforms and brands, aiming to ride on the increased attention paid to watches
Smartwatches to continue to threaten sales of basic and mid quartz watches
CATEGORY DATA
Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
Table 29 Sales of Traditional Watches by Category: Value 2018-2023
Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 36 Sales of Connected Watches by Category: Volume 2018-2023
Table 37 Sales of Connected Watches by Category: Value 2018-2023
Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The full reopening of schools and offline studies sustains demand for stationery, including writing instruments
Monami continues to release limited-edition Tin Case series, arousing consumers’ curiosity and desire to collect
Montblanc opens The Library Spirit pop-up store in South Korea
PROSPECTS AND OPPORTUNITIES
Stationery players to pursue product diversification beyond writing instruments
The variety stores player Daiso will be a threat to independent stationery merchants
Overseas expansion may be a business breakthrough for stationery companies
CATEGORY DATA
Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
Table 59 Sales of Writing Instruments by Category: Value 2018-2023
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
