Parents-in-Waiting: Global Perinatal Market Trends
Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from prenatal health and wellbeing to maternity fashion, baby showers, nursery equipment and newborn consumables. This global study gives a unique insight into the perinatal market and the strategies used by marketers to hook new parents-to-be from the out...
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: '|Products|'
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: '|Products|'
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Executive Summary
Demand Factors
Chart 1 Birth Trends Versus Income by Key Country 2012
Consumer Market Trends
Chart 2 Global Sales of Pregnancy and Birth-related Products 2012
Outlook and Opportunities
Summary 1 Growth Opportunities in the Market for Perinatal Products 2014
Introduction
Demand Factors
Population Trends
Chart 3 Birth Rate in Key Countries 2012
Table 1 Number of Live Births by Key Country 2007/2012
Fertility Trends
Table 2 Average Age of Women at First Childbirth by Key Country 2002/2007/2012
Table 3 Fertility Rates by Key Country 2007-2012
the Cost Factor
Table 4 Average Annual Per Household Disposable Income in Key Markets 2007/2012
the Role of Maternity Benefits
Chart 4 Length of Maternity Leave by Key Country 2012
Child Care Provision
Chart 5 Percentage of Annual Income Spent on Child Care by Key Country 2010
Sources of Information
Summary 2 Fertility and Pregnancy Apps 2013
Health During Pregnancy
Chart 6 Observed Regional Trends in Health and Eating: Avoidance of Allergens While Pregnant 2013
Summary 3 Beneficial nutrients for pregnant and nursing women 2013
Fitness and Wellbeing
Celebrity Influence
Gifting Rituals
Consumer Market Trends
Birth Control
Table 5 Leading Markets for Emergency Contraception 2007-2012
Test Kits and Monitors
Vitamins and Dietary Supplements
Table 6 Global Sales of Selected Vitamins and Dietary Supplements 2007/2012
Table 7 Multivitamins Positioned for Pregnancy in Leading Markets 2007/2012
Healthy Eating
Table 8 Global Sales of Health Foods and Beverages 2008/2013
OTC Products
Table 9 Global Sales of Selected OTC Products 2007/2012
Alcohol-free Drinks
Table 10 Leading Markets for Non-alcoholic Beer 2007-2012
Personal Care Products
Maternity Products
Newborn Baby Items
Table 11 Leading Markets for Baby and Toddler Wear 2007/2012
First Stage Formula Milk
Table 12 Leading Markets for Standard Formula Milk 2008/2013
Consumables for Newborns
Table 13 Global Sales of Selected Baby Care Products 2007/2012
Key Market Trends
China
Table 14 China: Key Data 2007-2012
Table 15 China: Sales in Selected Markets 2007/2012
France
Table 16 France: Key Data 2007-2012
Table 17 France: Sales in Selected Markets 2007/2012
Germany
Table 18 Germany: Key Data 2007-2012
Table 19 Germany: Sales in Selected Markets 2007/2012
India
Table 20 India: Key Data 2007-2012
Table 21 India: Sales in Selected Markets 2007/2012
Japan
Table 22 Japan: Key Data 2007-2012
Table 23 Japan: Sales in Selected Markets 2007/2012
Russia
Table 24 Russia: Key Data 2007-2012
Table 25 Russia: Sales in Selected Markets 2007/2012
UK
Table 26 UK: Key Data 2007-2012
Table 27 UK: Sales in Selected Markets 2007/2012
US
Table 28 US: Key Data 2007-2012
Summary 4 Selected Pregnancy Supplements on the US Market 2013
Table 29 US: Sales in Selected Markets 2007/2012
Future Outlook
Trends To Watch
Table 30 Forecast Birth Rates in Key Countries 2012-2017
Chart 7 Forecast Number of Live Births, Leading Countries 2017
Forecasts
Chart 8 Forecast Global Sales of Pregnancy and Birth-related Products 2012/2017
Marketing Opportunities
Demand Factors
Chart 1 Birth Trends Versus Income by Key Country 2012
Consumer Market Trends
Chart 2 Global Sales of Pregnancy and Birth-related Products 2012
Outlook and Opportunities
Summary 1 Growth Opportunities in the Market for Perinatal Products 2014
Introduction
Demand Factors
Population Trends
Chart 3 Birth Rate in Key Countries 2012
Table 1 Number of Live Births by Key Country 2007/2012
Fertility Trends
Table 2 Average Age of Women at First Childbirth by Key Country 2002/2007/2012
Table 3 Fertility Rates by Key Country 2007-2012
the Cost Factor
Table 4 Average Annual Per Household Disposable Income in Key Markets 2007/2012
the Role of Maternity Benefits
Chart 4 Length of Maternity Leave by Key Country 2012
Child Care Provision
Chart 5 Percentage of Annual Income Spent on Child Care by Key Country 2010
Sources of Information
Summary 2 Fertility and Pregnancy Apps 2013
Health During Pregnancy
Chart 6 Observed Regional Trends in Health and Eating: Avoidance of Allergens While Pregnant 2013
Summary 3 Beneficial nutrients for pregnant and nursing women 2013
Fitness and Wellbeing
Celebrity Influence
Gifting Rituals
Consumer Market Trends
Birth Control
Table 5 Leading Markets for Emergency Contraception 2007-2012
Test Kits and Monitors
Vitamins and Dietary Supplements
Table 6 Global Sales of Selected Vitamins and Dietary Supplements 2007/2012
Table 7 Multivitamins Positioned for Pregnancy in Leading Markets 2007/2012
Healthy Eating
Table 8 Global Sales of Health Foods and Beverages 2008/2013
OTC Products
Table 9 Global Sales of Selected OTC Products 2007/2012
Alcohol-free Drinks
Table 10 Leading Markets for Non-alcoholic Beer 2007-2012
Personal Care Products
Maternity Products
Newborn Baby Items
Table 11 Leading Markets for Baby and Toddler Wear 2007/2012
First Stage Formula Milk
Table 12 Leading Markets for Standard Formula Milk 2008/2013
Consumables for Newborns
Table 13 Global Sales of Selected Baby Care Products 2007/2012
Key Market Trends
China
Table 14 China: Key Data 2007-2012
Table 15 China: Sales in Selected Markets 2007/2012
France
Table 16 France: Key Data 2007-2012
Table 17 France: Sales in Selected Markets 2007/2012
Germany
Table 18 Germany: Key Data 2007-2012
Table 19 Germany: Sales in Selected Markets 2007/2012
India
Table 20 India: Key Data 2007-2012
Table 21 India: Sales in Selected Markets 2007/2012
Japan
Table 22 Japan: Key Data 2007-2012
Table 23 Japan: Sales in Selected Markets 2007/2012
Russia
Table 24 Russia: Key Data 2007-2012
Table 25 Russia: Sales in Selected Markets 2007/2012
UK
Table 26 UK: Key Data 2007-2012
Table 27 UK: Sales in Selected Markets 2007/2012
US
Table 28 US: Key Data 2007-2012
Summary 4 Selected Pregnancy Supplements on the US Market 2013
Table 29 US: Sales in Selected Markets 2007/2012
Future Outlook
Trends To Watch
Table 30 Forecast Birth Rates in Key Countries 2012-2017
Chart 7 Forecast Number of Live Births, Leading Countries 2017
Forecasts
Chart 8 Forecast Global Sales of Pregnancy and Birth-related Products 2012/2017
Marketing Opportunities
